Is Filter Baby profitable to sell on Amazon United States?

Flapen scores Filter Baby 42 out of 100 on Amazon United States, a Fail. Shoppers spend $100K a year across 28 tracked products. Amazon counts 3 of the 5 products launched in the last year as successful launches. Search demand grew -8.0% in the last 90 days.

How competitive is the Filter Baby niche on Amazon United States?

18 brands and 60 sellers compete in Filter Baby on Amazon United States. The top 5 Filter Baby products take 54% of clicks, and the top 5 brands take 80%.

What do buyers complain about in Filter Baby?

Filter Baby buyers on Amazon United States complain most about Leak-Proof, Filtration, and Size-Overall. Returns run at 4.1% of orders.

When does demand for Filter Baby peak?

Search demand for Filter Baby on Amazon United States peaks in Jan–Aug–Sep–Oct–Nov–Dec, and the busiest month runs 8.4× the quietest.

What does it cost to enter the Filter Baby niche?

Filter Baby sells for $48.52 on average on Amazon United States, inside the $15 to $100 sweet spot. Listings run $6.43 to $161.62. The average product has 5,587 reviews, the count a new listing must catch up to.

Filter Baby

Fail

Demand is soft, at -8.0% this quarter, so Filter Baby is a Fail.

Flapen Score: 42
42 / 100Ranks 6,968 of 9,536 Tools & Home Improvement niches · −6 vs the category median of 48
Market size: $100K/yr88K searches / yr
90-day growth: -8.0%search demand this quarter
Competition: 54%top-5 click share · 18 brands · 60 sellers

Flapen Score

Filter Baby against its category

The dotted line is the Tools & Home Improvement average. Past it, Filter Baby is stronger. Inside it, weaker.

42Fail

This niche Category average

See the method

Market

The Filter Baby market on Amazon at a glance

Shoppers on Amazon United States searched for Filter Baby 88K times last year and spent an estimated $100K. The top 5 brands take 80% of clicks. Demand peaks in Jan–Aug–Sep–Oct–Nov–Dec. Flapen scores it 42 out of 100, a Fail.

01 · Demand

2.3% of searches ended in a purchase last week.

Shoppers searched for this 88K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. In the latest week, 2.3% of those searches ended in a purchase. Searches in the last 90 days moved -8.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $100K a year.

Searches, last 12 months: 88K
Growth, 90 days vs prior 90: -8.0%
Conversion, latest week: 2.3%
Market size, estimated: $100Ka year
Peak month: August8.4× the quietest month
Top search term: sink filter bathroom9K searches a year

02 · Price

A sale here is worth $48.52.

Listings sell for $48.52 on average, from $6.43 to $161.62. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 100 to 250 of them. At $48.52 that is $5K to $12K a year per listing.

Average price: $48.52inside the $15 to $100 sweet spot
Price range: $6.43–$161.62
Amazon United States median price: $24.38across 115,062 niches
Units sold a year: 2K–3K
Units per listing a year: 100–250
Revenue per listing a year: $5K–$12K
Returns: 4.1%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

96% of listings pay for placement with sponsored ads. 96% ship with Prime. On an average day, 4.2% of listings are out of stock. The average listing ranks #250 within Water Filtration & Softeners. It carries 5,587 reviews at 4.19 stars, so a new listing needs social proof before a better product.

Sponsored listings: 96%
Prime listings: 96%
Out of stock, average day: 4.2%
Average rank: #250in Water Filtration & Softeners
Average rating: 4.19 starsAmazon United States average 4.42 stars
Average reviews: 5,587per listing
Listings tracked: 28

04 · Newcomers

Amazon counts 3 of last year's 5 launches as successful.

5 products launched here in the last 12 months. Amazon counts 3 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 38 months on average, so the names here are settling in.

Launched, last 12 months: 5
Successful launches: 3Amazon's first-year sales bar
Average brand age: 38 months

Products