Is File profitable to sell on Amazon United States?

Flapen scores File 57 out of 100 on Amazon United States, a Maybe. Shoppers spend $423K a year across 24 tracked products. Amazon counts 2 of the 5 products launched in the last year as successful launches. Search demand grew +9.4% in the last 90 days.

How competitive is the File niche on Amazon United States?

19 brands and 52 sellers compete in File on Amazon United States. The top 5 File products take 60% of clicks, and the top 5 brands take 66%.

What do buyers complain about in File?

File buyers on Amazon United States complain most about Size-Overall, Quality-Overall, and Durability. Returns run at 1.1% of orders.

When does demand for File peak?

Search demand for File on Amazon United States is steady all year. The busiest month runs 1.2× the quietest.

What does it cost to enter the File niche?

File sells for $13.02 on average on Amazon United States, outside the $15 to $100 sweet spot. Listings run $3.96 to $47.00. The average product has 1,108 reviews, the count a new listing must catch up to.

File

Maybe

Returns run at only 1.1% of orders. But the products selling today already average 4.6★, so File is a Maybe.

Flapen Score: 57
57 / 100Top 15% of 9,536 Tools & Home Improvement niches · +9 vs the category median of 48
Market size: $423K/yr326K searches / yr
90-day growth: +9.4%search demand this quarter
Competition: 60%top-5 click share · 19 brands · 52 sellers

Flapen Score

File against its category

The dotted line is the Tools & Home Improvement average. Past it, File is stronger. Inside it, weaker.

57Maybe

This niche Category average

See the method

Market

The File market on Amazon at a glance

Shoppers on Amazon United States searched for File 326K times last year and spent an estimated $423K. The top 5 brands take 66% of clicks. Flapen scores it 57 out of 100, a Maybe.

01 · Demand

10.0% of searches ended in a purchase last week.

Shoppers searched for this 326K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. In the latest week, 10.0% of those searches ended in a purchase. Searches in the last 90 days moved +9.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $423K a year.

Searches, last 12 months: 326K
Growth, 90 days vs prior 90: +9.4%
Conversion, latest week: 10.0%
Market size, estimated: $423Ka year
Peak month: May1.2× the quietest month
Top search term: metal file173K searches a year

02 · Price

A sale here is worth $13.02.

Listings sell for $13.02 on average, from $3.96 to $47.00. Amazon reports units sold in ranges. This niche sold 25K to 30K a year. The average listing sells 1,250 to 1,500 of them. At $13.02 that is $16K to $20K a year per listing.

Average price: $13.02under the $15 to $100 sweet spot
Price range: $3.96–$47.00
Amazon United States median price: $24.38across 115,062 niches
Units sold a year: 25K–30K
Units per listing a year: 1,250–1,500
Revenue per listing a year: $16K–$20K
Returns: 1.1%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

83% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #12 within Files & Rasps. It carries 1,108 reviews at 4.63 stars, so a new listing needs social proof before a better product.

Sponsored listings: 83%
Prime listings: 100%
Out of stock, average day: 0.0%
Average rank: #12in Files & Rasps
Average rating: 4.63 starsAmazon United States average 4.42 stars
Average reviews: 1,108per listing
Listings tracked: 24

04 · Newcomers

Amazon counts 2 of last year's 5 launches as successful.

5 products launched here in the last 12 months. Amazon counts 2 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 54 months on average, so the names here are settling in.

Launched, last 12 months: 5
Successful launches: 2Amazon's first-year sales bar
Average brand age: 54 months

Products