Fiberglass Insulation
FailPrices span $6.43–$1155.59, mostly outside the sweet spot, so Fiberglass Insulation is a Fail.
- Flapen Score
- 35 / 100Ranks 8,681 of 9,536 Tools & Home Improvement niches · −13 vs the category median of 4835
- Market size
- $139K/yr93K searches / yr
- 90-day growth
- -27.4%search demand this quarter
- Competition
- 49%top-5 click share · 13 brands · 78 sellers
Flapen Score
Fiberglass Insulation against its category
The dotted line is the Tools & Home Improvement average. Past it, Fiberglass Insulation is stronger. Inside it, weaker.
Market
The Fiberglass Insulation market on Amazon at a glance
Shoppers on Amazon United States searched for Fiberglass Insulation 93K times last year and spent an estimated $139K. The top 5 brands take 88% of clicks. Demand peaks in Jan–Nov–Dec. Flapen scores it 35 out of 100, a Fail.
01 · Demand
0.8% of searches ended in a purchase last week.
Shoppers searched for this 93K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. In the latest week, 0.8% of those searches ended in a purchase. Searches in the last 90 days moved -27.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $139K a year.
- Searches, last 12 months
- 93K
- Growth, 90 days vs prior 90
- -27.4%
- Conversion, latest week
- 0.8%
- Market size, estimated
- $139Ka year
- Peak month
- January2.3× the quietest month
- Top search term
- fiberglass insulation36K searches a year
02 · Price
A sale here is worth $190.38.
Listings sell for $190.38 on average, from $6.43 to $1155.59. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 0 to 100 of them. At $190.38 that is $0 to $19K a year per listing.
- Average price
- $190.38above the $15 to $100 sweet spot
- Price range
- $6.43–$1155.59
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 2K–2K
- Units per listing a year
- 0–100
- Revenue per listing a year
- $0–$19K
- Returns
- 2.8%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is low.
41% of listings pay for placement with sponsored ads. 47% ship with Prime. On an average day, 6.1% of listings are out of stock. The average listing ranks #180 within Weatherproofing. It carries 418 reviews at 4.53 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 41%
- Prime listings
- 47%
- Out of stock, average day
- 6.1%
- Average rank
- #180in Weatherproofing
- Average rating
- 4.53 starsAmazon United States average 4.42 stars
- Average reviews
- 418per listing
- Listings tracked
- 32
04 · Newcomers
Amazon counts 1 of last year's 3 launches as successful.
3 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 51 months on average, so the names here are settling in.
- Launched, last 12 months
- 3
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 51 months
Products
Top Fiberglass Insulation products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Frost King Foil Backed Fiberglass Pipe Wrap 3x1x25
- Price
- $6.92
- Rating
- 4.4/5
- Reviews
- 2,641
- Age
- 19y ago

Owens Corning R- 15 Faced Fiberglass Insulation ROLL 15 in. X 24 FT. 1 ROLL RF32
- Price
- $32.86
- Rating
- 4.6/5
- Reviews
- 44
- Age
- 5y ago

Owens Corning R-13 Pink Kraft Faced Fiberglass Insulation Roll 15 in. x 32 ft. (3)
- Price
- $151.98
- Rating
- 5.0/5
- Reviews
- 10
- Age
- 5y ago

R-13 EcoRoll 15inch Wide Kraft Faced Fiberglass Insulation Roll 3-1/2 x 15 x 32 40 SF **(Packed by Eagle Electronics)
- Price
- $47.19
- Rating
- 4.3/5
- Reviews
- 35
- Age
- 4y ago

Owens Corning R-19 Unfaced Fiberglass Insulation 77.5 Sq.ft (15 in x 93 in) 1 Batt
- Price
- $69.23
- Rating
- 4.6/5
- Reviews
- 3
- Age
- 11mo ago
Trending
90-day click momentum
Owens Corning R- 15 Wall Kraft Faced Fiberglass Batt Insulation 87.5-sq ft ( 15-in W x 105-in L)
- Price
- $69.81
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 1y ago

R21 Unfaced Fiberglass Insulation (5.5 x 15 x 93 batts) - 77.5sf 8pcs
- Price
- $79.48
- Rating
- 5.0/5
- Reviews
- 1
- Age
- 11mo ago

Fiberglass Insulation 2 Thick 48 Wide 59 Long 236 Sq Ft Unfaced for RV Trailer Boat Home Attic Garage
- Price
- $110.94
- Rating
- 5.0/5
- Reviews
- 3
- Age
- 5mo ago

Owens Corning R-19 Unfaced Fiberglass Insulation 77.5 Sq.ft (15 in x 93 in) 1 Batt
- Price
- $69.23
- Rating
- 4.6/5
- Reviews
- 3
- Age
- 11mo ago

2 Pack Owens Corning R-15 Pink Kraft Faced Fiberglass Insulation Roll 15 in. x 24 ft. (Packed by Eagle Electronics)
- Price
- $95.53
- Rating
- 3.1/5
- Reviews
- 8
- Age
- 5y ago
Newest
by launch date
Fiberglass Insulation 2 Thick 48 Wide 59 Long 236 Sq Ft Unfaced for RV Trailer Boat Home Attic Garage
- Price
- $110.94
- Rating
- 5.0/5
- Reviews
- 3
- Age
- 5mo ago

Owens Corning R-19 Unfaced Fiberglass Insulation 77.5 Sq.ft (15 in x 93 in) 1 Batt
- Price
- $69.23
- Rating
- 4.6/5
- Reviews
- 3
- Age
- 11mo ago

R21 Unfaced Fiberglass Insulation (5.5 x 15 x 93 batts) - 77.5sf 8pcs
- Price
- $79.48
- Rating
- 5.0/5
- Reviews
- 1
- Age
- 11mo ago

Owens Corning R- 15 Wall Kraft Faced Fiberglass Batt Insulation 87.5-sq ft ( 15-in W x 105-in L)
- Price
- $69.81
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 1y ago

MMasters 24*8*1 Ceramic Fiber Insulation Blanket Fireproof & Heat Resistant Up to 2700F Ideal for Wood Stove Baffle Fireplaces Kilns Forges Pizza Ovens and More
- Price
- $9.89
- Rating
- 4.6/5
- Reviews
- 130
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 49% of clicks. Leaders hold, but buyers still shop past them.
Brands
13 rising
Sellers
78
Top-5 brand share
88%
Top 20: 100%
Top-5 click share
49%
Top 20: 86%
Open market
9%
- Owens Corning32%
- Frost King28%
- Generic13%
- Vigpil10%
- Cedolio6%
- RecPro3%
- Open — no brand owns it (7 brands, 9%)
Demand
Fiberglass Insulation search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jan, Nov, Dec · busiest ÷ quietest = 2.3×
Search terms
Top Fiberglass Insulation search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- fiberglass insulation36K/yr
- r13 insulation15K/yr
- fiberglass insulation roll17K/yr
- fiberglass insulation rolls7K/yr
- insulation batts6K/yr
- batt insulation8K/yr
- insulation fiberglass4K/yr
Reviews and returns
What reviews say buyers love and hate about Fiberglass Insulation
We read the reviews and the return reasons for every product selling here.
“Not worth the price”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
17 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Fiberglass Insulation questions
Answered from the same tracked data.









