fiberglass fish tape
Skip itSoft demand (-5.2% this quarter) — this niche doesn't clear our bar today.
Avg price
Great$61.05avg listing price — sweet spot $15–$100
Review moat
Good522.88avg incumbent reviews — the moat a new listing must climb
Competition
Good48%top-5 click share — leaders hold, buyers still browse
Conversion
Good4.8%search→purchase rate — share of searches ending in a sale
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Price range
Okay$9.65–$184.38cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Okay81%top-5 brand share — brands hold most of the demand
Returns
Okay4.2%return rate — above 5% kills the launch gate
Market size
Okay$158K$158K/yr · 54K searches
Growth
Bad-5.2%90-day search growth — must beat 0% to launch
According to Flapen's Amazon United States niche tracking, fiberglass fish tape is a $158K/yr Amazon United States market (54K searches/yr). The top 5 brands hold 81% of demand. Verdict: Skip it — 47/100.
Data updated Jul 27, 2026 · scored weekly · How we score niches
fiberglass fish tape market data
- Units sold / yr
- 2K–3K
- avg 0–100/product
- Revenue / yr
- $122K–$153K
- units × avg price
- Conversion rate
- 4.8%
- Avg BSR
- #40
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 64%
- Out of stock
- 0.0%
- Avg brand age
- 52 months
- Avg seller age
- 176 days
Competition & brand share
The top 5 products take 48% of clicks — established leaders, but buyers still shop beyond them.Brands
13 falling
Sellers
54
Top-5 brand share
81%
Top 20: 100%
Top-5 click share
48%
Top 20: 97%
Open market
15%
- KLEIN TOOLS48%
- VEVOR11%
- Teodute10%
- Southwire7%
- islewire5%
- Youlina4%
- Open — no brand owns it (7 brands, 15%)
Demand & seasonality
Weekly Amazon search volume, last 94 weeks — -5.2% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.2×
Top fiberglass fish tape products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Klein Tools 50550 Glow-in-the-Dark Fish Tape Made in USA Fiberglass with Nylon Tip and Stainless-Steel Connector. Ideal for Fish Rod 20-Foot
KLEIN TOOLS$33.634.5★663 rev
Klein Tools 56383 Non-Conductive Electrical Fish Tape Multi-Groove Fiberglass Wire Puller Nylon Tip Optimized Housing and Handle 100-Foot
KLEIN TOOLS$106.964.6★200 rev
Southwire Non-Conductive Fish Tape - Ensures Safe Pulls in Live Conduit - Spiral Extruded Polymer - Low Friction - Rust Resistant - Flexible Design - 125 ft x 4.5 mm
Southwire$75.064.6★478 rev
Klein Tools 56059 Non-Conductive Fiberglass Fish Tape Made in USA Wall Snake Multi-Groove Fish Tape Pulls 500-Pound 200-Foot Long x 3/16-Inch Wide
KLEIN TOOLS$184.384.6★191 rev
VEVOR Fish Tape 100 ft 1/6-inch Fiberglass Wire Puller with Optimized Housing and Handle Easy-to-Use Cable Puller Tool Flexible Wire Fishing Tools for Wall and Electrical Conduit Non-Conductive
VEVOR$22.914.1★319 rev
Newest
by launch date
4.5mm 196FT Fiberglass Fish Tape Wire Puller Electrical Cable Running Rod with 7 Leader Tips & Steel Reel Stand PET Wire Fishing Tool for Professional Wiring Projects
Youlina$51.544 rev
MAXKOSKO 50FT Non Conductive Fiberglass Fish Tape kit
MAXKOSKO$28.5720 rev
6mm (1/4) x 500ft (152M) Fiberglass Duct Rodder Heavy-Duty Electrical Fish Tape Cable Puller with Durable Steel Reel Stand & Cage Wheel Wire Running Rod for Conduit Installations
Youlina$108.8010 rev
Teodute Fish Tape Wire Puller 4.5mm 196FT Electrical Fish Tape with 7 pcs Leader Tip Fish Tape Fiberglass PET Wire Fishing Tools Cable Running Rod with Steel Reel Stand for Wiring
Teodute$57.18102 rev
Electrical Fish Tape 10m | 3.0 mm Wire Fish Tape Wire Puller | Wire Snake for Running Wire through Wall | Retractable Cable Pulling Tools with 2 Guide Springs | Wire Feeder
DZDSBB$9.65647 rev
Trending
90-day click momentum4.5mm 196FT Fiberglass Fish Tape Wire Puller Electrical Cable Running Rod with 7 Leader Tips & Steel Reel Stand PET Wire Fishing Tool for Professional Wiring Projects
Youlina$51.544.5★
MAXKOSKO 50FT Non Conductive Fiberglass Fish Tape kit
MAXKOSKO$28.574.3★
6mm (1/4) x 500ft (152M) Fiberglass Duct Rodder Heavy-Duty Electrical Fish Tape Cable Puller with Durable Steel Reel Stand & Cage Wheel Wire Running Rod for Conduit Installations
Youlina$108.804.7★
YANBORUI fiberglass fish tape 196FT 4.5mm Professional Flexible Wire Rodding Guide Kit for Electrical Wiring Installation with Storage Case60M*4.5mm
YANBORUI$56.124.4★
Electrical Fish Tape 10m | 3.0 mm Wire Fish Tape Wire Puller | Wire Snake for Running Wire through Wall | Retractable Cable Pulling Tools with 2 Guide Springs | Wire Feeder
DZDSBB$9.654.4★
What buyers say about fiberglass fish tape
What buyers praise and complain about, mined from review topics.What buyers love
“Solid build quality”
“Great value for the price”
“It does as advertised”
“It easy and very good”
“Work pretty well”
“Solid”
“Good for very infrequent use”
“bendable”
“Super durable”
“I especially appreciate the glow-in-the-dark feature”
What buyers complain about
“Break easily”
“Minor quality control issue”
“Easy to break”
“Item wasn't functioning”
“The ends suck to connect to the wire”
“not represented well by product photos”
“The item wouldnt hold together securely without adding a bunch of tape”
“Not worth the money”
“way to thin”
“Difficult to use”
Top return reasons
Common questions
- Is fiberglass fish tape profitable to sell on Amazon United States?
- The niche generates $158K/yr across 25 tracked products. 6 of 7 products launched in the last 360 days are still selling. 90-day search growth is -5.2%. Flapen's verdict: Skip it (47/100).
- How competitive is the fiberglass fish tape niche?
- 13 brands and 54 sellers compete. The top 5 products take 48% of clicks and top 5 brands hold 81% of demand.
- What do buyers complain about in fiberglass fish tape?
- Top complaints mined from reviews: Durability, Quality-Overall, Strength. The return rate is 4.2%.
- When does demand for fiberglass fish tape peak?
- Demand is steady year-round — the busiest month runs 1.2× the quietest.
- What does it cost to enter the fiberglass fish tape niche?
- Listings span $9.65–$184.38; the average listing price is $61.05 (sweet spot $15–$100). The average incumbent carries 523 reviews — the moat a new listing must climb.