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Fiberglass Fish Tape

Fail

Demand is soft, at -5.2% this quarter, so Fiberglass Fish Tape is a Fail.

Flapen Score
47
47 / 100
Ranks 4,985 of 9,536 Tools & Home Improvement niches · −1 vs the category median of 48
Market size
$158K/yr54K searches / yr
90-day growth
-5.2%search demand this quarter
Competition
48%top-5 click share · 13 brands · 54 sellers

Flapen Score

Fiberglass Fish Tape against its category

The dotted line is the Tools & Home Improvement average. Past it, Fiberglass Fish Tape is stronger. Inside it, weaker.

47Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Fiberglass Fish Tape market on Amazon at a glance

Shoppers on Amazon United States searched for Fiberglass Fish Tape 54K times last year and spent an estimated $158K. The top 5 brands take 81% of clicks. Flapen scores it 47 out of 100, a Fail.

01 · Demand

4.8% of searches ended in a purchase last week.

Shoppers searched for this 54K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. In the latest week, 4.8% of those searches ended in a purchase. Searches in the last 90 days moved -5.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $158K a year.

Searches, last 12 months
54K
Growth, 90 days vs prior 90
-5.2%
Conversion, latest week
4.8%
Market size, estimated
$158Ka year
Peak month
November1.2× the quietest month
Top search term
fiberglass fish tape39K searches a year

02 · Price

A sale here is worth $61.05.

Listings sell for $61.05 on average, from $9.65 to $184.38. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 0 to 100 of them. At $61.05 that is $0 to $6K a year per listing.

Average price
$61.05inside the $15 to $100 sweet spot
Price range
$9.65–$184.38
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
2K–3K
Units per listing a year
0–100
Revenue per listing a year
$0–$6K
Returns
4.2%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

64% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #40 within Tools & Hardware. It carries 523 reviews at 4.43 stars, so a new listing needs social proof before a better product.

Sponsored listings
64%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#40in Tools & Hardware
Average rating
4.43 starsAmazon United States average 4.42 stars
Average reviews
523per listing
Listings tracked
25

04 · Newcomers

Amazon counts 6 of last year's 7 launches as successful.

7 products launched here in the last 12 months. Amazon counts 6 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 52 months on average, so the names here are settling in.

Launched, last 12 months
7
Successful launches
6Amazon's first-year sales bar
Average brand age
52 months

Products

Top Fiberglass Fish Tape products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 48% of clicks. Leaders hold, but buyers still shop past them.

$0$6K$13K$19K$25K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

13 falling

Sellers

54

Top-5 brand share

81%

Top 20: 100%

Top-5 click share

48%

Top 20: 97%

Open market

15%

  • KLEIN TOOLS48%
  • VEVOR11%
  • Teodute10%
  • Southwire7%
  • islewire5%
  • Youlina4%
  • Open — no brand owns it (7 brands, 15%)

Demand

Fiberglass Fish Tape search demand

Weekly searches over the year, seasonality beneath. Pick a range.

1K750Prime Day '25Spike '25DecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.2×

Reviews and returns

What reviews say buyers love and hate about Fiberglass Fish Tape

We read the reviews and the return reasons for every product selling here.

17%of positive reviews mention “Quality-Overall”
22%of negative reviews mention “Durability”
4.2%of orders come back
“Break easily”
A buyer, on “Durability”22% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

15 topics

NegativePositive

FAQ

Common Fiberglass Fish Tape questions

Answered from the same tracked data.