Is Fencing Pliers profitable to sell on Amazon United States?

Flapen scores Fencing Pliers 55 out of 100 on Amazon United States, a Maybe. Shoppers spend $190K a year across 18 tracked products. Amazon counts 0 of the 1 products launched in the last year as successful launches. Search demand grew +5.7% in the last 90 days.

How competitive is the Fencing Pliers niche on Amazon United States?

14 brands and 94 sellers compete in Fencing Pliers on Amazon United States. The top 5 Fencing Pliers products take 62% of clicks, and the top 5 brands take 72%.

What do buyers complain about in Fencing Pliers?

Fencing Pliers buyers on Amazon United States complain most about Durability, Quality-Overall, and Precision Of Cut. Returns run at 0.6% of orders.

When does demand for Fencing Pliers peak?

Search demand for Fencing Pliers on Amazon United States peaks in May, and the busiest month runs 1.6× the quietest.

What does it cost to enter the Fencing Pliers niche?

Fencing Pliers sells for $24.12 on average on Amazon United States, inside the $15 to $100 sweet spot. Listings run $14.46 to $40.89. The average product has 385 reviews, the count a new listing must catch up to.

Fencing Pliers

Maybe

Returns run at only 0.6% of orders. But the products selling today already average 4.6★, so Fencing Pliers is a Maybe.

Filters No Dominant Brand

Flapen Score: 55
55 / 100Top 21% of 9,536 Tools & Home Improvement niches · +7 vs the category median of 48
Market size: $190K/yr116K searches / yr
90-day growth: +5.7%search demand this quarter
Competition: 62%top-5 click share · 14 brands · 94 sellers

Flapen Score

Fencing Pliers against its category

The dotted line is the Tools & Home Improvement average. Past it, Fencing Pliers is stronger. Inside it, weaker.

55Maybe

This niche Category average

See the method

Market

The Fencing Pliers market on Amazon at a glance

Shoppers on Amazon United States searched for Fencing Pliers 116K times last year and spent an estimated $190K. The top 5 brands take 72% of clicks. Demand peaks in May. Flapen scores it 55 out of 100, a Maybe.

01 · Demand

6.8% of searches ended in a purchase last week.

Shoppers searched for this 116K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. In the latest week, 6.8% of those searches ended in a purchase. Searches in the last 90 days moved +5.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $190K a year.

Searches, last 12 months: 116K
Growth, 90 days vs prior 90: +5.7%
Conversion, latest week: 6.8%
Market size, estimated: $190Ka year
Peak month: May1.6× the quietest month
Top search term: fencing pliers59K searches a year

02 · Price

A sale here is worth $24.12.

Listings sell for $24.12 on average, from $14.46 to $40.89. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 250 to 500 of them. At $24.12 that is $6K to $12K a year per listing.

Average price: $24.12inside the $15 to $100 sweet spot
Price range: $14.46–$40.89
Amazon United States median price: $24.38across 115,062 niches
Units sold a year: 8K–10K
Units per listing a year: 250–500
Revenue per listing a year: $6K–$12K
Returns: 0.6%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

50% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 5.5% of listings are out of stock. The average listing ranks #172 within Pliers. It carries 385 reviews at 4.61 stars, so a new listing needs social proof before a better product.

Sponsored listings: 50%
Prime listings: 100%
Out of stock, average day: 5.5%
Average rank: #172in Pliers
Average rating: 4.61 starsAmazon United States average 4.42 stars
Average reviews: 385per listing
Listings tracked: 18

04 · Newcomers

Amazon counts 0 of last year's 1 launches as successful.

1 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 60 months on average, so the names here are established.

Launched, last 12 months: 1
Successful launches: 0Amazon's first-year sales bar
Average brand age: 60 months

Products