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Felt Tape

Fail

Prices span $6.86–$13.76, mostly outside the sweet spot, so Felt Tape is a Fail.

Flapen Score
36
36 / 100
Ranks 8,536 of 9,536 Tools & Home Improvement niches · −12 vs the category median of 48
Market size
$196K/yr244K searches / yr
90-day growth
+0.9%search demand this quarter
Competition
92%top-5 click share · 7 brands · 9 sellers

Flapen Score

Felt Tape against its category

The dotted line is the Tools & Home Improvement average. Past it, Felt Tape is stronger. Inside it, weaker.

36Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Felt Tape market on Amazon at a glance

Shoppers on Amazon United States searched for Felt Tape 244K times last year and spent an estimated $196K. The top 5 brands take 92% of clicks. Demand peaks in Jun–Jul–Nov. Flapen scores it 36 out of 100, a Fail.

01 · Demand

9.5% of searches ended in a purchase last week.

Shoppers searched for this 244K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. In the latest week, 9.5% of those searches ended in a purchase. Searches in the last 90 days moved +0.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $196K a year.

Searches, last 12 months
244K
Growth, 90 days vs prior 90
+0.9%
Conversion, latest week
9.5%
Market size, estimated
$196Ka year
Peak month
July2.0× the quietest month
Top search term
felt tape81K searches a year

02 · Price

A sale here is worth $8.50.

Listings sell for $8.50 on average, from $6.86 to $13.76. Amazon reports units sold in ranges. This niche sold 20K to 25K a year. The average listing sells 3,000 to 4,000 of them. At $8.50 that is $26K to $34K a year per listing.

Average price
$8.50under the $15 to $100 sweet spot
Price range
$6.86–$13.76
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
20K–25K
Units per listing a year
3,000–4,000
Revenue per listing a year
$26K–$34K
Returns
1.3%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #76 within Furniture Hardware. It carries 2,930 reviews at 4.59 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#76in Furniture Hardware
Average rating
4.59 starsAmazon United States average 4.42 stars
Average reviews
2,930per listing
Listings tracked
7

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 44 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
44 months

Products

Top Felt Tape products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 92% of clicks. A locked shelf that new listings rarely crack.

$0$29K$59K$88K$118K1001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

7 falling

Sellers

9

Top-5 brand share

92%

Top 20: 100%

Top-5 click share

92%

Top 20: 100%

Open market

4%

  • PremiFix57%
  • VOCOMO13%
  • Pllieay10%
  • X-Protector7%
  • Zonon5%
  • Mesheshe4%
  • Open — no brand owns it (1 brand, 4%)

Demand

Felt Tape search demand

Weekly searches over the year, seasonality beneath. Pick a range.

5K3KSpike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jun, Jul, Nov · busiest ÷ quietest = 2.0×

Search terms

Top Felt Tape search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • felt tape81K/yr
  • felt strips with adhesive backing34K/yr
  • felt strips28K/yr
  • felt tape with adhesive backing17K/yr
  • thin felt tape9K/yr
  • adhesive felt strips10K/yr
  • felt strips for furniture8K/yr
  • felt strip8K/yr
  • automotive felt tape4K/yr
  • adhesive felt roll6K/yr

Reviews and returns

What reviews say buyers love and hate about Felt Tape

We read the reviews and the return reasons for every product selling here.

26%of positive reviews mention “Adhesion/Stickiness”
37%of negative reviews mention “Adhesion/Stickiness”
1.3%of orders come back
“Terrible adhesion”
A buyer, on “Adhesion/Stickiness”37% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Felt Tape questions

Answered from the same tracked data.