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Feit Electric 48 Led Filament String Light Set

Fail

The top 5 brands take 100% of clicks, so Feit Electric 48 Led Filament String Light Set is a Fail.

Flapen Score
43
43 / 100
Ranks 6,589 of 9,536 Tools & Home Improvement niches · −5 vs the category median of 48
Market size
$112K/yr109K searches / yr
90-day growth
+59.7%search demand this quarter
Competition
68%top-5 click share · 2 brands · 107 sellers

Flapen Score

Feit Electric 48 Led Filament String Light Set against its category

The dotted line is the Tools & Home Improvement average. Past it, Feit Electric 48 Led Filament String Light Set is stronger. Inside it, weaker.

43Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Feit Electric 48 Led Filament String Light Set market on Amazon at a glance

Shoppers on Amazon United States searched for Feit Electric 48 Led Filament String Light Set 109K times last year and spent an estimated $112K. All 2 brands take every click. Demand peaks in Aug–Sep–Oct–Nov. Flapen scores it 43 out of 100, a Fail.

01 · Demand

2.2% of searches ended in a purchase last week.

Shoppers searched for this 109K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. In the latest week, 2.2% of those searches ended in a purchase. Searches in the last 90 days moved +59.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $112K a year.

Searches, last 12 months
109K
Growth, 90 days vs prior 90
+59.7%
Conversion, latest week
2.2%
Market size, estimated
$112Ka year
Peak month
November7.8× the quietest month
Top search term
feit outdoor string lights39K searches a year

02 · Price

A sale here is worth $47.03.

Listings sell for $47.03 on average, from $10.07 to $150.61. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 250 to 500 of them. At $47.03 that is $12K to $24K a year per listing.

Average price
$47.03inside the $15 to $100 sweet spot
Price range
$10.07–$150.61
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
5K–6K
Units per listing a year
250–500
Revenue per listing a year
$12K–$24K
Returns
4.3%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

69% of listings pay for placement with sponsored ads. 77% ship with Prime. On an average day, 5.8% of listings are out of stock. The average listing ranks #962 within String Lights. It carries 1,356 reviews at 4.32 stars, so a new listing needs social proof before a better product.

Sponsored listings
69%
Prime listings
77%
Out of stock, average day
5.8%
Average rank
#962in String Lights
Average rating
4.32 starsAmazon United States average 4.42 stars
Average reviews
1,356per listing
Listings tracked
13

04 · Newcomers

Amazon counts 1 of last year's 1 launches as successful.

1 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 36 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
1Amazon's first-year sales bar
Average brand age
36 months

Products

Top Feit Electric 48 Led Filament String Light Set products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 68% of clicks. Leaders hold, but buyers still shop past them.

$0$11K$22K$34K$45K1101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

2 falling

Sellers

107

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

68%

Top 20: 100%

Open market

0%

  • Feit Electric89%
  • addlon11%
  • Open — no brand owns it (0%)

Demand

Feit Electric 48 Led Filament String Light Set search demand

Weekly searches over the year, seasonality beneath. Pick a range.

10K6KSpike '24Black Friday '24Spike '25Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Aug, Sep, Oct, Nov · busiest ÷ quietest = 7.8×

Search terms

Top Feit Electric 48 Led Filament String Light Set search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • feit outdoor string lights39K/yr
  • feit string lights16K/yr
  • feit electric string lights22K/yr
  • feit led string lights6K/yr
  • feit electric led string lights5K/yr
  • feit outdoor lights7K/yr
  • feit string lights 48 ft3K/yr
  • feit electric outdoor lights2K/yr
  • feit electric 48 led filament string light set8K/yr
  • feit string lights 48 ft led259/yr

Reviews and returns

What reviews say buyers love and hate about Feit Electric 48 Led Filament String Light Set

We read the reviews and the return reasons for every product selling here.

29%of positive reviews mention “Brightness/Shine/Glow”
24%of negative reviews mention “Durability”
4.3%of orders come back
“they would break pretty easily if they struck something”
A buyer, on “Durability”24% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Feit Electric 48 Led Filament String Light Set questions

Answered from the same tracked data.