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Feather Lamp

Fail

Buyers convert on only 0.5% of searches, so Feather Lamp is a Fail.

Flapen Score
49
49 / 100
Top 44% of 9,536 Tools & Home Improvement niches · +1 vs the category median of 48
Market size
$111K/yr221K searches / yr
90-day growth
-4.1%search demand this quarter
Competition
27%top-5 click share · 34 brands · 37 sellers

Flapen Score

Feather Lamp against its category

The dotted line is the Tools & Home Improvement average. Past it, Feather Lamp is stronger. Inside it, weaker.

49Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Feather Lamp market on Amazon at a glance

Shoppers on Amazon United States searched for Feather Lamp 221K times last year and spent an estimated $111K. The top 5 brands take 54% of clicks. Flapen scores it 49 out of 100, a Fail.

01 · Demand

0.5% of searches ended in a purchase last week.

Shoppers searched for this 221K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. In the latest week, 0.5% of those searches ended in a purchase. Searches in the last 90 days moved -4.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $111K a year.

Searches, last 12 months
221K
Growth, 90 days vs prior 90
-4.1%
Conversion, latest week
0.5%
Market size, estimated
$111Ka year
Peak month
January1.5× the quietest month
Top search term
feather lamp97K searches a year

02 · Price

A sale here is worth $92.96.

Listings sell for $92.96 on average, from $11.15 to $320.91. Amazon reports units sold in ranges. This niche sold 1K to 1K a year. The average listing sells 0 to 100 of them. At $92.96 that is $0 to $9K a year per listing.

Average price
$92.96inside the $15 to $100 sweet spot
Price range
$11.15–$320.91
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
1K–1K
Units per listing a year
0–100
Revenue per listing a year
$0–$9K
Returns
7.2%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

85% of listings pay for placement with sponsored ads. 94% ship with Prime. On an average day, 9.6% of listings are out of stock. The average listing ranks #2,460 within Lamps & Shades. It carries 83 reviews at 4.31 stars, so a new listing needs social proof before a better product.

Sponsored listings
85%
Prime listings
94%
Out of stock, average day
9.6%
Average rank
#2,460in Lamps & Shades
Average rating
4.31 starsAmazon United States average 4.42 stars
Average reviews
83per listing
Listings tracked
71

04 · Newcomers

Amazon counts 0 of last year's 7 launches as successful.

7 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 32 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
7
Successful launches
0Amazon's first-year sales bar
Average brand age
32 months

Products

Top Feather Lamp products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 27% of clicks. An open shelf where new products get seen.

$0$2K$4K$7K$9K1101001K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

34 rising

Sellers

37

Top-5 brand share

54%

Top 20: 92%

Top-5 click share

27%

Top 20: 64%

Open market

40%

  • Fivemengo16%
  • ZYLEISENBAO12%
  • LINCWONZ12%
  • YUOXU8%
  • EMINGSKY6%
  • YUNR Night Light5%

Demand

Feather Lamp search demand

Weekly searches over the year, seasonality beneath. Pick a range.

6K4KSpike '25Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.5×

Search terms

Top Feather Lamp search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • feather lamp97K/yr
  • feather floor lamp25K/yr
  • pink feather lamp17K/yr
  • ostrich feather lamp16K/yr
  • feather lamp floor6K/yr
  • feather lamp shade12K/yr
  • feather light8K/yr
  • ostrich feather floor lamp7K/yr
  • feather lamps7K/yr
  • feather table lamp6K/yr

Reviews and returns

What reviews say buyers love and hate about Feather Lamp

We read the reviews and the return reasons for every product selling here.

35%of positive reviews mention “Brightness/Shine/Glow”
14%of negative reviews mention “Size-Overall”
7.2%of orders come back
“Super short, does not look like the picture”
A buyer, on “Size-Overall”14% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Feather Lamp questions

Answered from the same tracked data.