fc100a1037
Skip itBrand-locked demand (top 5 brands take 97% of clicks) — this niche doesn't clear our bar today.
Conversion
Incredible17.0%search→purchase rate — share of searches ending in a sale
Returns
Incredible1.0%return rate — above 5% kills the launch gate
Avg price
Great$75.28avg listing price — sweet spot $15–$100
Price range
Good$36.11–$130.14cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Good1,140.67avg incumbent reviews — the moat a new listing must climb
Growth
Okay+17.7%90-day search growth — must beat 0% to launch
Market size
Okay$106K$106K/yr · 8K searches
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Competition
Bad81%top-5 click share — a locked-up shelf
Brand share
Bad97%top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, fc100a1037 is a $106K/yr Amazon United States market (8K searches/yr). The top 5 brands hold 97% of demand. Verdict: Skip it — 46/100.
Data updated Jul 27, 2026 · scored weekly · How we score niches
fc100a1037 market data
- Units sold / yr
- 1K–2K
- avg 100–250/product
- Revenue / yr
- $94K–$113K
- units × avg price
- Conversion rate
- 17.0%
- Avg BSR
- #169
- Page quality
- 0%
- Prime
- 33%
- Sponsored
- 67%
- Out of stock
- 5.4%
- Avg brand age
- 47 months
- Avg seller age
- 216 days
Competition & brand share
The top 5 products capture 81% of clicks — a locked-up shelf that new listings rarely crack.Brands
6 flat
Sellers
40
Top-5 brand share
97%
Top 20: 100%
Top-5 click share
81%
Top 20: 100%
Open market
0%
- Honeywell71%
- Honeywell Home9%
- Homequip8%
- RESIDEO5%
- Wholesalehome4%
- Filtrete3%
- Open — no brand owns it (0%)
Demand & seasonality
Weekly Amazon search volume, last 98 weeks — +17.7% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.7×
Top fc100a1037 products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 9 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Honeywell FC100A1037-5 20 x 25 Merv 11 Filter Media (Pack of 5)
Honeywell$129.824.8★1,162 rev
Honeywell FC100A1037 (2 Pack) - 20 x 25 x 4 Pleated Air Filter MERV 11 Bundle with Same Day Supply Filter Change Reminder
Honeywell$66.604.8★258 rev
Honeywell FC100A1037 Ultra Efficiency Air Cleaning Filter 20X25-Inches (MERV-11)
Honeywell Home$36.114.6★2,960 rev
20x25x4 Furnace Filters FC100A1037 Filter Replacement Merv 11 Filter Media with Homequip Disposal Bag (2 Pack)
Homequip$76.354.7★1,088 rev
Honeywell FC100A1037 20x4x25 Merv 11 Filter Media Pack of 5
Honeywell$130.144.8★2,606 rev
Newest
by launch dateHoneywell FC100A1037-20 x 25 x 4 Pleated Air Filter MERV 11 Bundle with Same Day Supply Filter Change Reminder (2-Pack)
RESIDEO$68.4662 rev
20x25x4 Air Filter Replacement MERV 11 FC100A1037 Pleated HVAC AC Furnace Filters with Wholesalehome Cleaning Cloth 2-Pack (Actual Size: 19.94 x 24.88 x 4.38 Inches)
Wholesalehome$70.5248 rev
Honeywell FC100A1037 (2 Pack) - 20 x 25 x 4 Pleated Air Filter MERV 11 Bundle with Same Day Supply Filter Change Reminder
Honeywell$66.60258 rev
Honeywell FC100A1037 2-Pack Ultra Efficiency Air Cleaning Filter 20X25-Inches (MERV-11)
Honeywell$54.6599 rev
Filtrete 20x25x4 Air Filter MERV 11 MPR 1000 Micro Allergen Defense 2-Pack Fits Honeywell & AprilAire AC Furnace HVAC Filters for Home Pleated Electrostatic (Actual Size 19.88 x 24.63 x 4.31 in)
Filtrete$44.901,983 rev
Trending
90-day click momentumHoneywell FC100A1037 (2 Pack) - 20 x 25 x 4 Pleated Air Filter MERV 11 Bundle with Same Day Supply Filter Change Reminder
Honeywell$66.604.8★
Honeywell FC100A1037-20 x 25 x 4 Pleated Air Filter MERV 11 Bundle with Same Day Supply Filter Change Reminder (2-Pack)
RESIDEO$68.464.7★
20x25x4 Furnace Filters FC100A1037 Filter Replacement Merv 11 Filter Media with Homequip Disposal Bag (2 Pack)
Homequip$76.354.7★
Honeywell FC100A1037-5 20 x 25 Merv 11 Filter Media (Pack of 5)
Honeywell$129.824.8★
Honeywell FC100A1037 Ultra Efficiency Air Cleaning Filter 20X25-Inches (MERV-11)
Honeywell Home$36.114.6★
What buyers say about fc100a1037
What buyers praise and complain about, mined from review topics.What buyers love
“Strong filter”
“Great value for the money”
“As advertised”
“Quality item, delivered by Amazon quickly and as advertised”
“Perfect size and fit for my AC unit”
“Easy”
“Easy installation”
“Works well collecting air particles”
“Super sturdy construction and caught so much dust from entering our ducts”
“do a great job capturing dust”
What buyers complain about
“Don't Fit”
“it's filter itself which is not fine”
“I just wish they were cheaper”
“make me suspect poor quality”
“some of them glued while others not”
“Amazon Resale came through”
“Not 4 it's 4 5/16 thick”
“The difference is Not only in the black vs red colored filters- the manufacturing is really bad”
“wrong description on the website”
Top return reasons
Common questions
- Is fc100a1037 profitable to sell on Amazon United States?
- The niche generates $106K/yr across 9 tracked products. 2 of 2 products launched in the last 360 days are still selling. 90-day search growth is +17.7%. Flapen's verdict: Skip it (46/100).
- How competitive is the fc100a1037 niche?
- 6 brands and 40 sellers compete. The top 5 products take 81% of clicks and top 5 brands hold 97% of demand.
- What do buyers complain about in fc100a1037?
- Top complaints mined from reviews: Size-Overall, Filtration, Value For Money. The return rate is 1.0%.
- When does demand for fc100a1037 peak?
- Demand is steady year-round — the busiest month runs 1.7× the quietest.
- What does it cost to enter the fc100a1037 niche?
- Listings span $36.11–$130.14; the average listing price is $75.28 (sweet spot $15–$100). The average incumbent carries 1,141 reviews — the moat a new listing must climb.