Is Faux Stone Wall Panel profitable to sell on Amazon United States?

Flapen scores Faux Stone Wall Panel 52 out of 100 on Amazon United States, a Maybe. Shoppers spend $215K a year across 87 tracked products. Amazon counts 6 of the 19 products launched in the last year as successful launches. Search demand grew -1.8% in the last 90 days.

How competitive is the Faux Stone Wall Panel niche on Amazon United States?

34 brands and 45 sellers compete in Faux Stone Wall Panel on Amazon United States. The top 5 Faux Stone Wall Panel products take 24% of clicks, and the top 5 brands take 51%.

What do buyers complain about in Faux Stone Wall Panel?

Faux Stone Wall Panel buyers on Amazon United States complain most about Quality-Overall, Value For Money, and Adhesion/Stickiness. Returns run at 5.1% of orders, which is high.

When does demand for Faux Stone Wall Panel peak?

Search demand for Faux Stone Wall Panel on Amazon United States is steady all year. The busiest month runs 1.2× the quietest.

What does it cost to enter the Faux Stone Wall Panel niche?

Faux Stone Wall Panel sells for $111.84 on average on Amazon United States, outside the $15 to $100 sweet spot. Listings run $14.05 to $429.75. The average product has 283 reviews, the count a new listing must catch up to.

Faux Stone Wall Panel

Maybe

The top 5 products take only 24% of clicks. But buyers convert on only 0.3% of searches, so Faux Stone Wall Panel is a Maybe.

Filters No Dominant Brand High Returns High Price

Flapen Score: 52
52 / 100Top 31% of 9,536 Tools & Home Improvement niches · +4 vs the category median of 48
Market size: $215K/yr739K searches / yr
90-day growth: -1.8%search demand this quarter
Competition: 24%top-5 click share · 34 brands · 45 sellers

Flapen Score

Faux Stone Wall Panel against its category

The dotted line is the Tools & Home Improvement average. Past it, Faux Stone Wall Panel is stronger. Inside it, weaker.

52Maybe

This niche Category average

See the method

Market

The Faux Stone Wall Panel market on Amazon at a glance

Shoppers on Amazon United States searched for Faux Stone Wall Panel 739K times last year and spent an estimated $215K. The top 5 brands take 51% of clicks. Flapen scores it 52 out of 100, a Maybe.

01 · Demand

0.3% of searches ended in a purchase last week.

Shoppers searched for this 739K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. In the latest week, 0.3% of those searches ended in a purchase. Searches in the last 90 days moved -1.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $215K a year.

Searches, last 12 months: 739K
Growth, 90 days vs prior 90: -1.8%
Conversion, latest week: 0.3%
Market size, estimated: $215Ka year
Peak month: April1.2× the quietest month
Top search term: faux stone wall panel131K searches a year

02 · Price

A sale here is worth $111.84.

Listings sell for $111.84 on average, from $14.05 to $429.75. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 0 to 100 of them. At $111.84 that is $0 to $11K a year per listing.

Average price: $111.84above the $15 to $100 sweet spot
Price range: $14.05–$429.75
Amazon United States median price: $24.38across 115,062 niches
Units sold a year: 4K–5K
Units per listing a year: 0–100
Revenue per listing a year: $0–$11K
Returns: 5.1%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

87% of listings pay for placement with sponsored ads. 63% ship with Prime. On an average day, 6.4% of listings are out of stock. The average listing ranks #334 within Raw Building Materials. It carries 283 reviews at 4.12 stars, so a new listing needs social proof before a better product.

Sponsored listings: 87%
Prime listings: 63%
Out of stock, average day: 6.4%
Average rank: #334in Raw Building Materials
Average rating: 4.12 starsAmazon United States average 4.42 stars
Average reviews: 283per listing
Listings tracked: 87

04 · Newcomers

Amazon counts 6 of last year's 19 launches as successful.

19 products launched here in the last 12 months. Amazon counts 6 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 37 months on average, so the names here are settling in.

Launched, last 12 months: 19
Successful launches: 6Amazon's first-year sales bar
Average brand age: 37 months

Products