farmhouse night light
Skip itBrand-locked demand (top 5 brands take 97% of clicks) — this niche doesn't clear our bar today.
Competition
Good40%top-5 click share — leaders hold, buyers still browse
Returns
Good2.1%return rate — above 5% kills the launch gate
Avg price
Good$13.67avg listing price — sweet spot $15–$100
Conversion
Good4.6%search→purchase rate — share of searches ending in a sale
Price range
Good$5.88–$26.07cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Okay+2.5%90-day search growth — must beat 0% to launch
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Review moat
Bad8,005.51avg incumbent reviews — the moat a new listing must climb
Market size
Bad$55K$55K/yr · 87K searches
Brand share
Bad97%top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, farmhouse night light is a $55K/yr Amazon United States market (87K searches/yr). The top 5 brands hold 97% of demand. Demand peaks in Jan. Verdict: Skip it — 41/100.
Data updated Jul 28, 2026 · scored weekly · How we score niches
farmhouse night light market data
- Units sold / yr
- 4K–5K
- avg 100–250/product
- Revenue / yr
- $55K–$68K
- units × avg price
- Conversion rate
- 4.6%
- Avg BSR
- #300
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 40%
- Out of stock
- 2.6%
- Avg brand age
- 43 months
- Avg seller age
- 160 days
Competition & brand share
The top 5 products take 40% of clicks — established leaders, but buyers still shop beyond them.Brands
8 falling
Sellers
21
Top-5 brand share
97%
Top 20: 100%
Top-5 click share
40%
Top 20: 83%
Open market
2%
- GE87%
- DORESshop3%
- Dawnrise3%
- L LOHAS LED2%
- Briignite2%
- Lights By Night2%
- Open — no brand owns it (2 brands, 2%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +2.5% search growth over the last 90 days.Peak months: Jan · busiest ÷ quietest = 1.9×
Top farmhouse night light search terms
- ge night light34K/yr
- rgb night light13K/yr
- color changing night light plug in11K/yr
- ge night lights plug into wall12K/yr
- night light ge5K/yr
- ge nightlight5K/yr
- ge led night light5K/yr
- philips night light3K/yr
Top farmhouse night light products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
GE Plug in Night Light with Dusk to Dawn Sensor 2 Pack
GE$8.654.7★31,693 rev
GE Plug in Color Changing Night Light with Dusk to Dawn Sensor
GE$7.324.7★32,856 rev
GE SleepLite Plug in Night Light with Dusk to Dawn Sensor 4 Pack
GE$10.064.6★2,591 rev
GE Plug in Night Light with Dusk to Dawn Sensor 4 Pack
GE$15.504.7★31,693 rev
GE SleepLite Plug in Night Light with Dusk to Dawn Sensor 2 Pack
GE$8.524.6★704 rev
Newest
by launch date
Dawnrise Night Lights Plug Into Wall Dusk to Dawn Sensor 2 Pack 12-Color Changing Led Plug in Night Light Dimmable for Bedroom Stairs Kitchen Hallway Utility Room Kids Room
Dawnrise$13.51823 rev
GE Plug in Color Changing Night Light with Dusk to Dawn Sensor Wall Wash
GE$12.74162 rev
GE SleepLite Plug in Night Light with Dusk to Dawn Sensor 2 Pack
GE$8.52704 rev
Lights By Night Color Changing Night Light with Dusk to Dawn Sensor 4 Pack
Lights By Night$12.88261 rev
GE Plug in Night Light with Dusk to Dawn Sensor Edison Filament 2 Pack
GE$16.03922 rev
Trending
90-day click momentum
GE Plug in Color Changing Night Light with Dusk to Dawn Sensor 2 Pack
GE$10.514.7★
GE Plug in Night Light with Dusk to Dawn Sensor 8 Pack
GE$23.874.7★
GE Plug in Color Changing Night Light with Dusk to Dawn Sensor Wall Wash
GE$12.744.5★
GE Plug in Night Light with Motion Sensor 2 Pack 40 Lumens
GE$18.184.7★
GE SleepLite Plug in Night Light with Dusk to Dawn Sensor 4 Pack
GE$10.064.6★
What buyers say about farmhouse night light
What buyers praise and complain about, mined from review topics.What buyers love
“Bright light”
“colors are perfect”
“Great night lights”
“Decent quality light”
“Worth the price”
“Works as advertised”
“Easy to use”
“Works great”
“hold up well”
“Love the touch control”
What buyers complain about
“Break easily”
“Too bright”
“still wont turn on”
“Bad quality”
“Flickering light”
“More orange than expected”
“Cheaper than before”
“the lights themselves are small”
“no where in the product description mentions that the RGB mode does not have the option to dim”
“Sucks cheap, button doesn't work half the time”
Top return reasons
Common questions
- Is farmhouse night light profitable to sell on Amazon United States?
- The niche generates $55K/yr across 35 tracked products. 90-day search growth is +2.5%. Flapen's verdict: Skip it (41/100).
- How competitive is the farmhouse night light niche?
- 8 brands and 21 sellers compete. The top 5 products take 40% of clicks and top 5 brands hold 97% of demand.
- What do buyers complain about in farmhouse night light?
- Top complaints mined from reviews: Durability, Brightness/Shine/Glow, Functionality-Overall. The return rate is 2.1%.
- When does demand for farmhouse night light peak?
- Demand peaks in Jan; the busiest month runs 1.9× the quietest.
- What does it cost to enter the farmhouse night light niche?
- Listings span $5.88–$26.07; the average listing price is $13.67 (sweet spot $15–$100). The average incumbent carries 8,006 reviews — the moat a new listing must climb.