Is Farmhouse Night Light profitable to sell on Amazon United States?

Flapen scores Farmhouse Night Light 41 out of 100 on Amazon United States, a Fail. Shoppers spend $55K a year across 35 tracked products. Search demand grew +2.5% in the last 90 days.

How competitive is the Farmhouse Night Light niche on Amazon United States?

8 brands and 21 sellers compete in Farmhouse Night Light on Amazon United States. The top 5 Farmhouse Night Light products take 40% of clicks, and the top 5 brands take 97%.

What do buyers complain about in Farmhouse Night Light?

Farmhouse Night Light buyers on Amazon United States complain most about Durability, Brightness/Shine/Glow, and Functionality-Overall. Returns run at 2.1% of orders.

When does demand for Farmhouse Night Light peak?

Search demand for Farmhouse Night Light on Amazon United States peaks in Jan, and the busiest month runs 1.9× the quietest.

What does it cost to enter the Farmhouse Night Light niche?

Farmhouse Night Light sells for $13.67 on average on Amazon United States, outside the $15 to $100 sweet spot. Listings run $5.88 to $26.07. The average product has 8,006 reviews, the count a new listing must catch up to.

Farmhouse Night Light

Fail

The top 5 brands take 97% of clicks, so Farmhouse Night Light is a Fail.

Flapen Score: 41
41 / 100Ranks 7,340 of 9,536 Tools & Home Improvement niches · −7 vs the category median of 48
Market size: $55K/yr87K searches / yr
90-day growth: +2.5%search demand this quarter
Competition: 40%top-5 click share · 8 brands · 21 sellers

Flapen Score

Farmhouse Night Light against its category

The dotted line is the Tools & Home Improvement average. Past it, Farmhouse Night Light is stronger. Inside it, weaker.

41Fail

This niche Category average

See the method

Market

The Farmhouse Night Light market on Amazon at a glance

Shoppers on Amazon United States searched for Farmhouse Night Light 87K times last year and spent an estimated $55K. The top 5 brands take 97% of clicks. Demand peaks in Jan. Flapen scores it 41 out of 100, a Fail.

01 · Demand

4.6% of searches ended in a purchase last week.

Shoppers searched for this 87K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. In the latest week, 4.6% of those searches ended in a purchase. Searches in the last 90 days moved +2.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $55K a year.

Searches, last 12 months: 87K
Growth, 90 days vs prior 90: +2.5%
Conversion, latest week: 4.6%
Market size, estimated: $55Ka year
Peak month: January1.9× the quietest month
Top search term: ge night light34K searches a year

02 · Price

A sale here is worth $13.67.

Listings sell for $13.67 on average, from $5.88 to $26.07. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 100 to 250 of them. At $13.67 that is $1K to $3K a year per listing.

Average price: $13.67under the $15 to $100 sweet spot
Price range: $5.88–$26.07
Amazon United States median price: $24.38across 115,062 niches
Units sold a year: 4K–5K
Units per listing a year: 100–250
Revenue per listing a year: $1K–$3K
Returns: 2.1%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

40% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 2.6% of listings are out of stock. The average listing ranks #300 within Wall Lights. It carries 8,006 reviews at 4.59 stars, so a new listing needs social proof before a better product.

Sponsored listings: 40%
Prime listings: 100%
Out of stock, average day: 2.6%
Average rank: #300in Wall Lights
Average rating: 4.59 starsAmazon United States average 4.42 stars
Average reviews: 8,006per listing
Listings tracked: 35