Skip to content

Farmhouse Lighting

Fail

Buyers convert on only 0.3% of searches, so Farmhouse Lighting is a Fail.

Flapen Score
45
45 / 100
Ranks 5,778 of 9,536 Tools & Home Improvement niches · −3 vs the category median of 48
Market size
$98K/yr358K searches / yr
90-day growth
-17.2%search demand this quarter
Competition
17%top-5 click share · 86 brands · 98 sellers

Flapen Score

Farmhouse Lighting against its category

The dotted line is the Tools & Home Improvement average. Past it, Farmhouse Lighting is stronger. Inside it, weaker.

45Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Farmhouse Lighting market on Amazon at a glance

Shoppers on Amazon United States searched for Farmhouse Lighting 358K times last year and spent an estimated $98K. The top 5 brands take 24% of clicks. Demand peaks in Jan–Feb–Nov. Flapen scores it 45 out of 100, a Fail.

01 · Demand

0.3% of searches ended in a purchase last week.

Shoppers searched for this 358K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. In the latest week, 0.3% of those searches ended in a purchase. Searches in the last 90 days moved -17.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $98K a year.

Searches, last 12 months
358K
Growth, 90 days vs prior 90
-17.2%
Conversion, latest week
0.3%
Market size, estimated
$98Ka year
Peak month
January2.4× the quietest month
Top search term
wood chandelier60K searches a year

02 · Price

A sale here is worth $90.76.

Listings sell for $90.76 on average, from $23.69 to $285.59. Amazon reports units sold in ranges. This niche sold 1K to 2K a year. The average listing sells 0 to 100 of them. At $90.76 that is $0 to $9K a year per listing.

Average price
$90.76inside the $15 to $100 sweet spot
Price range
$23.69–$285.59
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
1K–2K
Units per listing a year
0–100
Revenue per listing a year
$0–$9K
Returns
5.4%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads.

100% of listings pay for placement with sponsored ads. 99% ship with Prime. On an average day, 2.6% of listings are out of stock. The average listing ranks #471 within Ceiling Lights. It carries 434 reviews at 4.60 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
99%
Out of stock, average day
2.6%
Average rank
#471in Ceiling Lights
Average rating
4.60 starsAmazon United States average 4.42 stars
Average reviews
434per listing
Listings tracked
122

04 · Newcomers

Amazon counts 9 of last year's 16 launches as successful.

16 products launched here in the last 12 months. Amazon counts 9 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 33 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
16
Successful launches
9Amazon's first-year sales bar
Average brand age
33 months

Products

Top Farmhouse Lighting products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 17% of clicks. An open shelf where new products get seen.

$0$2K$4K$6K$8K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

86 falling

Sellers

98

Top-5 brand share

24%

Top 20: 59%

Top-5 click share

17%

Top 20: 45%

Open market

73%

  • RKUCSR6%
  • WUZUPS5%
  • KEESFU5%
  • Lzglyptics4%
  • FadimiKoo4%
  • Baocuz3%

Demand

Farmhouse Lighting search demand

Weekly searches over the year, seasonality beneath. Pick a range.

30K20KSpike '24Holiday '24Spike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan, Feb, Nov · busiest ÷ quietest = 2.4×

Search terms

Top Farmhouse Lighting search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • wood chandelier60K/yr
  • farmhouse kitchen light fixtures46K/yr
  • farmhouse light33K/yr
  • farmhouse light fixture31K/yr
  • farm house lights fixtures ceiling31K/yr
  • farmhouse kitchen light24K/yr
  • farmhouse kitchen lighting18K/yr
  • rustic dining room light fixture24K/yr
  • farmhouse lighting fixtures25K/yr
  • wood chandeliers for dining room10K/yr

Reviews and returns

What reviews say buyers love and hate about Farmhouse Lighting

We read the reviews and the return reasons for every product selling here.

25%of positive reviews mention “Brightness/Shine/Glow”
14%of negative reviews mention “Size-Overall”
5.4%of orders come back
“it didnt fit properly”
A buyer, on “Size-Overall”14% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Farmhouse Lighting questions

Answered from the same tracked data.