family tree
Worth a lookShows a sweet-spot price point ($24.22 avg), but weak search conversion (0.8%) keeps it on the watch list.
Avg price
Incredible$24.22avg listing price — sweet spot $15–$100
Brand share
Great50%top-5 brand share — no brand owns this niche
Price range
Great$7.34–$55.22cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Good40%top-5 click share — leaders hold, buyers still browse
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Review moat
Good812.98avg incumbent reviews — the moat a new listing must climb
Returns
Okay3.9%return rate — above 5% kills the launch gate
Growth
Okay+2.4%90-day search growth — must beat 0% to launch
Market size
Bad$51K$51K/yr · 278K searches
Conversion
Bad0.8%search→purchase rate — share of searches ending in a sale
According to Flapen's Amazon United States niche tracking, family tree is a $51K/yr Amazon United States market (278K searches/yr). The top 5 brands hold 50% of demand. Demand peaks in Dec. Verdict: Worth a look — 50/100.
Data updated Jul 29, 2026 · scored weekly · How we score niches
family tree market data
- Units sold / yr
- 3K–3K
- avg 0–100/product
- Revenue / yr
- $61K–$73K
- units × avg price
- Conversion rate
- 0.8%
- Avg BSR
- #9,111
- Page quality
- 0%
- Prime
- 98%
- Sponsored
- 95%
- Out of stock
- 9.5%
- Avg brand age
- 40 months
- Avg seller age
- 162 days
Competition & brand share
The top 5 products take 40% of clicks — established leaders, but buyers still shop beyond them.Brands
32 flat
Sellers
43
Top-5 brand share
50%
Top 20: 88%
Top-5 click share
40%
Top 20: 79%
Open market
45%
- hejiagongsi17%
- DecorSmart11%
- Muzlineuro9%
- Americanflat9%
- Yalikop5%
- Philip Whitney4%
Demand & seasonality
Weekly Amazon search volume, last 84 weeks — +2.4% search growth over the last 90 days.Peak months: Dec · busiest ÷ quietest = 5.0×
Top family tree search terms
- family tree123K/yr
- family tree picture frame79K/yr
- family tree wall decal19K/yr
- family tree picture frame wall decor20K/yr
- family tree photo frames9K/yr
- family tree decor7K/yr
- tree picture frame8K/yr
- arbol genealogico para pared fotos8K/yr
- family tree frame6K/yr
Top family tree products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
hejiagongsi Picture Frames Collage Wall Decor - Family Tree Wall Decor for Living Room 4x6 5x7 8x10 11x14 3D DIY-Acrylic Family Wall Decor Photo Collage Frame for Wall
hejiagongsi$28.873.6★711 rev
DecorSmart Love Family Tree Wall Decor Picture Frame Collage Removable 3D DIY Acrylic Wall Stickers for Living Room with Red Heart and Quote Family Like Branches on a Tree
DecorSmart$29.754.2★1,007 rev
16 Family Tree Charts to Fill In with 50 Family Group Sheets 8th Generation Genealogy Worksheets Family Tree Diagrams Genealogy Supplies for Ancestry and Family History Organizer Blue-White
Muzlineuro$18.564.4★105 rev
Americanflat Family Tree Picture Frame - Includes 12 Hanging 2x3 Picture Frames - Adjustable Ribbon Tassels - Ideal as Mothers Day Gifts or Christmas Decor - Black and Bronze - Gifts for Mom
Americanflat$55.224.5★4,680 rev
Family Tree Wall Decal Acrylic 3D DIY Mirror Sticker Photo Frames Removable Wall Art Decals Home Decorations for Living Room Bedroom Kitchen Dining Office 47 x 47 Inch(Black)
Yalikop$16.764.2★599 rev
Newest
by launch date
16 Family Tree Charts to Fill In - 8 Generation Blank Genealogy Chart with 255 Name Spaces 17x22 Inch Ancestry Poster for Family History Research & Framing Clean Blue & White Design
Muzlineuro$12.90105 rev
Templatables Family Tree Charts to Fill In | A3 Genealogy Posters (6 & 8 Generations) 10 Pack Double-Sided Ancestry Charts Thick Premium Paper Folded to Letter Size Trace Your Family History
Templatables$7.3427 rev
RAINBOW WSK Large Family Tree Wall Decor - Picture Frame Collage Wall Stickers Decor Family Photos Wall Decals Peel and Stick for Classroom Living Room Home 62 x 61 inch RW-3991 (01-Tree)
RAINBOW WSK$17.9613 rev
bllokna Family Tree Wall Decor Picture Frame Collage Home Decorations Acrylic 3D DIY Stickers Photo Collage Frame for Living Room With Home Sign This is Us
bllokna$24.3931 rev
SJDFCSA Family Tree Picture FrameFamily Picture Frames Collage Photo Hanging Display Picture Board Like Branches on a Tree Yet our Roots Remain as one Home Living Room Bedroom Wall Decor XXXK
SJDFCSA$16.0834 rev
Trending
90-day click momentumTemplatables Family Tree Charts to Fill In | A3 Genealogy Posters (6 & 8 Generations) 10 Pack Double-Sided Ancestry Charts Thick Premium Paper Folded to Letter Size Trace Your Family History
Templatables$7.344.8★
16 Family Tree Charts to Fill In - 8 Generation Blank Genealogy Chart with 255 Name Spaces 17x22 Inch Ancestry Poster for Family History Research & Framing Clean Blue & White Design
Muzlineuro$12.904.4★
RAINBOW WSK Large Family Tree Wall Decor - Picture Frame Collage Wall Stickers Decor Family Photos Wall Decals Peel and Stick for Classroom Living Room Home 62 x 61 inch RW-3991 (01-Tree)
RAINBOW WSK$17.964.0★
SJDFCSA Family Tree Picture FrameFamily Picture Frames Collage Photo Hanging Display Picture Board Like Branches on a Tree Yet our Roots Remain as one Home Living Room Bedroom Wall Decor XXXK
SJDFCSA$16.084.2★
16 Family Tree Charts to Fill In with 50 Family Group Sheets 8th Generation Genealogy Worksheets Family Tree Diagrams Genealogy Supplies for Ancestry and Family History Organizer Blue-White
Muzlineuro$18.564.4★
What buyers say about family tree
What buyers praise and complain about, mined from review topics.What buyers love
“Easy to use”
“Decent quality”
“Very easy to put together”
“its worth it”
“good size”
“The included forms are helpful for organizing information”
“the end result of the design itself is as advertised”
“The stickiness is pretty good”
“Cute decoration”
“Love it and will purchase again for gifts”
What buyers complain about
“is so short it doesnt look right in the space”
“Too many pieces to put together”
“bad quality”
“Dont even get me started on the adhesive”
“Every single frame is off by 1/4 inch”
“Very expensive for no reason”
“The actual product did not match the description”
“The pieces break easily”
“Sheets are brown colored”
“Missing parts”
Top return reasons
Common questions
- Is family tree profitable to sell on Amazon United States?
- The niche generates $51K/yr across 40 tracked products. 1 of 11 products launched in the last 360 days are still selling. 90-day search growth is +2.4%. Flapen's verdict: Worth a look (50/100).
- How competitive is the family tree niche?
- 32 brands and 43 sellers compete. The top 5 products take 40% of clicks and top 5 brands hold 50% of demand.
- What do buyers complain about in family tree?
- Top complaints mined from reviews: Size-Overall, Assembly/Installation, Quality-Overall. The return rate is 3.9%.
- When does demand for family tree peak?
- Demand peaks in Dec; the busiest month runs 5.0× the quietest.
- What does it cost to enter the family tree niche?
- Listings span $7.34–$55.22; the average listing price is $24.22 (sweet spot $15–$100). The average incumbent carries 813 reviews — the moat a new listing must climb.