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Family Tree

Maybe

Products sell for $24.22 on average, inside the sweet spot. But buyers convert on only 0.8% of searches, so Family Tree is a Maybe.

Flapen Score
50
50 / 100
Top 39% of 9,536 Tools & Home Improvement niches · +2 vs the category median of 48
Market size
$51K/yr278K searches / yr
90-day growth
+2.4%search demand this quarter
Competition
40%top-5 click share · 32 brands · 43 sellers

Flapen Score

Family Tree against its category

The dotted line is the Tools & Home Improvement average. Past it, Family Tree is stronger. Inside it, weaker.

50Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Family Tree market on Amazon at a glance

Shoppers on Amazon United States searched for Family Tree 278K times last year and spent an estimated $51K. The top 5 brands take 50% of clicks. Demand peaks in Dec. Flapen scores it 50 out of 100, a Maybe.

01 · Demand

0.8% of searches ended in a purchase last week.

Shoppers searched for this 278K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. In the latest week, 0.8% of those searches ended in a purchase. Searches in the last 90 days moved +2.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $51K a year.

Searches, last 12 months
278K
Growth, 90 days vs prior 90
+2.4%
Conversion, latest week
0.8%
Market size, estimated
$51Ka year
Peak month
December5.0× the quietest month
Top search term
family tree123K searches a year

02 · Price

A sale here is worth $24.22.

Listings sell for $24.22 on average, from $7.34 to $55.22. Amazon reports units sold in ranges. This niche sold 3K to 3K a year. The average listing sells 0 to 100 of them. At $24.22 that is $0 to $2K a year per listing.

Average price
$24.22inside the $15 to $100 sweet spot
Price range
$7.34–$55.22
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
3K–3K
Units per listing a year
0–100
Revenue per listing a year
$0–$2K
Returns
3.9%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads.

95% of listings pay for placement with sponsored ads. 98% ship with Prime. On an average day, 9.5% of listings are out of stock. The average listing ranks #9,111 within Wall Stickers & Murals. It carries 813 reviews at 4.31 stars, so a new listing needs social proof before a better product.

Sponsored listings
95%
Prime listings
98%
Out of stock, average day
9.5%
Average rank
#9,111in Wall Stickers & Murals
Average rating
4.31 starsAmazon United States average 4.42 stars
Average reviews
813per listing
Listings tracked
40

04 · Newcomers

Amazon counts 1 of last year's 11 launches as successful.

11 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 40 months on average, so the names here are settling in.

Launched, last 12 months
11
Successful launches
1Amazon's first-year sales bar
Average brand age
40 months

Products

Top Family Tree products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 40% of clicks. Leaders hold, but buyers still shop past them.

$0$3K$5K$8K$10K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

32 flat

Sellers

43

Top-5 brand share

50%

Top 20: 88%

Top-5 click share

40%

Top 20: 79%

Open market

45%

  • hejiagongsi17%
  • DecorSmart11%
  • Muzlineuro9%
  • Americanflat9%
  • Yalikop5%
  • Philip Whitney4%

Demand

Family Tree search demand

Weekly searches over the year, seasonality beneath. Pick a range.

15K10KSpike '25Holiday '25Spike '26JanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJunJul

Peak months: Dec · busiest ÷ quietest = 5.0×

Search terms

Top Family Tree search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • family tree123K/yr
  • family tree picture frame79K/yr
  • family tree wall decal19K/yr
  • family tree picture frame wall decor20K/yr
  • family tree photo frames9K/yr
  • family tree decor7K/yr
  • tree picture frame8K/yr
  • arbol genealogico para pared fotos8K/yr
  • family tree frame6K/yr

Reviews and returns

What reviews say buyers love and hate about Family Tree

We read the reviews and the return reasons for every product selling here.

14%of positive reviews mention “Ease Of Use”
17%of negative reviews mention “Size-Overall”
3.9%of orders come back
“is so short it doesnt look right in the space”
A buyer, on “Size-Overall”17% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Family Tree questions

Answered from the same tracked data.