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Fall Night Light

Fail

Shoppers spend only $9K a year here, so Fall Night Light is a Fail.

Flapen Score
49
49 / 100
Top 44% of 9,536 Tools & Home Improvement niches · +1 vs the category median of 48
Market size
$9K/yr53K searches / yr
90-day growth
+518.4%search demand this quarter
Competition
60%top-5 click share · 14 brands · 21 sellers

Flapen Score

Fall Night Light against its category

The dotted line is the Tools & Home Improvement average. Past it, Fall Night Light is stronger. Inside it, weaker.

49Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Fall Night Light market on Amazon at a glance

Shoppers on Amazon United States searched for Fall Night Light 53K times last year and spent an estimated $9K. The top 5 brands take 61% of clicks. Demand peaks in Aug–Sep–Oct–Nov. Flapen scores it 49 out of 100, a Fail.

01 · Demand

1.1% of searches ended in a purchase last week.

Shoppers searched for this 53K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. In the latest week, 1.1% of those searches ended in a purchase. Searches in the last 90 days moved +518.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $9K a year.

Searches, last 12 months
53K
Growth, 90 days vs prior 90
+518.4%
Conversion, latest week
1.1%
Market size, estimated
$9Ka year
Peak month
September119.0× the quietest month
Top search term
fall night light30K searches a year

02 · Price

A sale here is worth $15.42.

Listings sell for $15.42 on average, from $6.47 to $28.07. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 0 to 100 of them. At $15.42 that is $0 to $2K a year per listing.

Average price
$15.42inside the $15 to $100 sweet spot
Price range
$6.47–$28.07
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
2K–2K
Units per listing a year
0–100
Revenue per listing a year
$0–$2K
Returns
3.5%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

81% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 15.3% of listings are out of stock. The average listing ranks #2,953 within Wall Lights. It carries 223 reviews at 4.58 stars, so a new listing needs social proof before a better product.

Sponsored listings
81%
Prime listings
100%
Out of stock, average day
15.3%
Average rank
#2,953in Wall Lights
Average rating
4.58 starsAmazon United States average 4.42 stars
Average reviews
223per listing
Listings tracked
16

04 · Newcomers

Amazon counts 0 of last year's 4 launches as successful.

4 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 37 months on average, so the names here are settling in.

Launched, last 12 months
4
Successful launches
0Amazon's first-year sales bar
Average brand age
37 months

Products

Top Fall Night Light products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 60% of clicks. Leaders hold, but buyers still shop past them.

$0$852$2K$3K$3K101001K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

14 rising

Sellers

21

Top-5 brand share

61%

Top 20: 100%

Top-5 click share

60%

Top 20: 100%

Open market

32%

  • oyeftp25%
  • MXXT11%
  • Roman9%
  • DRomance9%
  • Baquler8%
  • Unknown7%

Demand

Fall Night Light search demand

Weekly searches over the year, seasonality beneath. Pick a range.

5K3KSpike '25Spike '26Prime Day '26NovDecJanFebMarJunJulAugSepOctNovDecJanFebJul

Peak months: Aug, Sep, Oct, Nov · busiest ÷ quietest = 119.0×

Search terms

Top Fall Night Light search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • fall night light30K/yr
  • fall nightlight5K/yr
  • thanksgiving night light10K/yr
  • fall night lights plug into wall5K/yr
  • thanksgiving night light plug in3K/yr

Reviews and returns

What reviews say buyers love and hate about Fall Night Light

We read the reviews and the return reasons for every product selling here.

27%of positive reviews mention “Brightness/Shine/Glow”
50%of negative reviews mention “Product Condition”
3.5%of orders come back
“it has been previously opened”
A buyer, on “Product Condition”50% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

14 topics

NegativePositive

FAQ

Common Fall Night Light questions

Answered from the same tracked data.