Is fall night light profitable to sell on Amazon United States?

The niche generates $9K/yr across 16 tracked products. 0 of 4 products launched in the last 360 days are still selling. 90-day search growth is +518.4%. Flapen's verdict: Skip it (49/100).

How competitive is the fall night light niche?

14 brands and 21 sellers compete. The top 5 products take 60% of clicks and top 5 brands hold 61% of demand.

What do buyers complain about in fall night light?

Top complaints mined from reviews: Product Condition. The return rate is 3.5%.

When does demand for fall night light peak?

Demand peaks in Aug–Sep–Oct–Nov; the busiest month runs 119.0× the quietest.

What does it cost to enter the fall night light niche?

Listings span $6.47–$28.07; the average listing price is $15.42 (sweet spot $15–$100). The average incumbent carries 223 reviews — the moat a new listing must climb.

fall night light

Skip it

A small market ($9K/yr) — this niche doesn't clear our bar today.

Growth

Incredible+518.4%

90-day search growth — must beat 0% to launch

Review moat

Great223.44

avg incumbent reviews — the moat a new listing must climb

Avg price

Great$15.42

avg listing price — sweet spot $15–$100

Brand share

Good61%

top-5 brand share — brands hold most of the demand

Price range

Good$6.47–$28.07

cheapest to priciest tracked listing — scored on the share inside $15–$100

Returns

Okay3.5%

return rate — above 5% kills the launch gate

Competition

Okay60%

top-5 click share — leaders hold, buyers still browse

Quality gap

Okay4.6★

avg incumbent rating — lower means beatable quality

Conversion

Bad1.1%

search→purchase rate — share of searches ending in a sale

Market size

Bad$9K

$9K/yr · 53K searches

According to Flapen's Amazon United States niche tracking, fall night light is a $9K/yr Amazon United States market (53K searches/yr). The top 5 brands hold 61% of demand. Demand peaks in Aug–Sep–Oct–Nov. Verdict: Skip it — 49/100.

Data updated Jul 28, 2026 · scored weekly · How we score niches

fall night light market data

Units sold / yr: 2K–2K; avg 0–100/product
Revenue / yr: $23K–$31K; units × avg price
Conversion rate: 1.1%
Avg BSR: #2,953
Page quality: 0%
Prime: 100%
Sponsored: 81%
Out of stock: 15.3%
Avg brand age: 37 months
Avg seller age: 182 days

Competition & brand share

The top 5 products take 60% of clicks — established leaders, but buyers still shop beyond them.

Brands

14 rising

Sellers

Top-5 brand share

61%

Top 20: 100%

Top-5 click share

60%

Top 20: 100%

Open market

32%

oyeftp25%
MXXT11%
Roman9%
DRomance9%
Baquler8%
Unknown7%

Demand & seasonality

Weekly Amazon search volume, last 76 weeks — +518.4% search growth over the last 90 days.

Peak months: Aug, Sep, Oct, Nov · busiest ÷ quietest = 119.0×

Open Trend

Top fall night light search terms

fall night light30K/yr +821.7%0.8% conv.
fall nightlight5K/yr +1000.0%0.7% conv.
thanksgiving night light10K/yr +29.8%0.6% conv.
fall night lights plug into wall5K/yr +504.0%0.0% conv.
thanksgiving night light plug in3K/yr -8.0%0.0% conv.

All search terms

Top fall night light products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 16 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

oyeftp Ghost Campfire Flickering Night Light Ghosts Campfire Flicker Flame Halloween Nightlight 3D LED Campfire Night Light Halloween Nightlight Indoor Figurine Lamps Easter Basket Stuffers

oyeftp$12.474.2★148 rev

MXXT Ghost Campfire Night Light Plug-in Wall Flickering Flame Nightlight Halloween 3D Cute Spooky Marshmallow Ghost Decoration for Bedroom Spooky Season Home Halloween Decor for Kids Adults

MXXT$14.534.8★39 rev

Roman Halloween Dcor Giftware Collection Pumpkin Ghost Witch Skull Spider Trick or Treat 7 H Pumpkin Halloween Night (7x3x2)

Roman$20.944.7★987 rev

DRomance Pumpkin Plug in Night Light with 360 Degree Swivel Plug Halloween Decoration

DRomance$10.504.6★545 rev

Oak Leaf Night Light Made from Real Stained Glass

Unknown$28.074.6★53 rev

Newest

by launch date

Baquler 2 Pcs Stained Glass Maple Leaf Night Light Plug into Wall Orange Maple Leaf Fall Seasonal Light Decor for Home Bedroom Bathroom Kitchen Hallway Thanksgiving Decoration

Baquler$25.8432 rev

2mo ago

MXXT Ghost Campfire Night Light Plug-in Wall Flickering Flame Nightlight Halloween 3D Cute Spooky Marshmallow Ghost Decoration for Bedroom Spooky Season Home Halloween Decor for Kids Adults

MXXT$14.5339 rev

3mo ago

Snowmolle Night Lights Plug Into Wall Decorative Fall Leaves Nightlights for Kids Bedroom Autumn Maple Leaf Energy Efficient Dusk-to-Dawn Sensor Sleep Friendly Lamp for Nursery Bathroom

Snowmolle$6.4715 rev

7mo ago

Night Light Fall Maple Leaf Plug into Wall with Dusk to Dawn Light Sensors Thanksgiving Day Warm Star Nightlights for Bedroom Bathroom Hallway Kitchen Home Decor Desk Lamp

Snowmolle$9.4545 rev

10mo ago

L LOHAS LED Pumpkin Night Light Halloween Lights Indoor Plug in

L LOHAS LED$12.50188 rev

1y ago

What buyers say about fall night light

What buyers praise and complain about, mined from review topics.

What buyers love

Brightness/Shine/Glow27%

“cutest ghost light ever”

Quality-Overall27%

“Made with great detail”

Socket/Port/Plug9%

“So adorable, plug spins so you can adjust the plug”

Gifting Purpose9%

“Great Halloween gift”

Design-Overall9%

“But the item looked cute”

Material Quality9%

“It is a solid piece of resin”

Color5%

“Pretty”

What buyers complain about

Product Condition50%

“it has been previously opened”

Top return reasons

Brightness/Shine/Glow14%

Bulb Flicker/Dimming/Color14%

Defective Material/Parts11%

Weight Heavy11%

Socket/Port/Plug7%

Size-Overall7%

Quality-Overall5%

Assembly/Installation5%

Design-Overall5%

Functionality-Overall5%

Common questions

Is fall night light profitable to sell on Amazon United States?: The niche generates $9K/yr across 16 tracked products. 0 of 4 products launched in the last 360 days are still selling. 90-day search growth is +518.4%. Flapen's verdict: Skip it (49/100).
How competitive is the fall night light niche?: 14 brands and 21 sellers compete. The top 5 products take 60% of clicks and top 5 brands hold 61% of demand.
What do buyers complain about in fall night light?: Top complaints mined from reviews: Product Condition. The return rate is 3.5%.
When does demand for fall night light peak?: Demand peaks in Aug–Sep–Oct–Nov; the busiest month runs 119.0× the quietest.
What does it cost to enter the fall night light niche?: Listings span $6.47–$28.07; the average listing price is $15.42 (sweet spot $15–$100). The average incumbent carries 223 reviews — the moat a new listing must climb.