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Fake Tea Lights

Fail

Shoppers spend only $66K a year here, so Fake Tea Lights is a Fail.

Flapen Score
35
35 / 100
Ranks 8,681 of 9,536 Tools & Home Improvement niches · −13 vs the category median of 48
Market size
$66K/yr85K searches / yr
90-day growth
-7.7%search demand this quarter
Competition
58%top-5 click share · 14 brands · 24 sellers

Flapen Score

Fake Tea Lights against its category

The dotted line is the Tools & Home Improvement average. Past it, Fake Tea Lights is stronger. Inside it, weaker.

35Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Fake Tea Lights market on Amazon at a glance

Shoppers on Amazon United States searched for Fake Tea Lights 85K times last year and spent an estimated $66K. The top 5 brands take 87% of clicks. Demand peaks in Oct–Nov–Dec. Flapen scores it 35 out of 100, a Fail.

01 · Demand

6.4% of searches ended in a purchase last week.

Shoppers searched for this 85K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. In the latest week, 6.4% of those searches ended in a purchase. Searches in the last 90 days moved -7.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $66K a year.

Searches, last 12 months
85K
Growth, 90 days vs prior 90
-7.7%
Conversion, latest week
6.4%
Market size, estimated
$66Ka year
Peak month
October4.2× the quietest month
Top search term
bright tea lights16K searches a year

02 · Price

A sale here is worth $12.09.

Listings sell for $12.09 on average, from $4.13 to $29.68. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 100 to 250 of them. At $12.09 that is $1K to $3K a year per listing.

Average price
$12.09under the $15 to $100 sweet spot
Price range
$4.13–$29.68
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
6K–8K
Units per listing a year
100–250
Revenue per listing a year
$1K–$3K
Returns
3.7%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

97% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 2.0% of listings are out of stock. The average listing ranks #149 within Novelty Lighting. It carries 15,754 reviews at 4.67 stars, so a new listing needs social proof before a better product.

Sponsored listings
97%
Prime listings
100%
Out of stock, average day
2.0%
Average rank
#149in Novelty Lighting
Average rating
4.67 starsAmazon United States average 4.42 stars
Average reviews
15,754per listing
Listings tracked
31

04 · Newcomers

Amazon counts 0 of last year's 1 launches as successful.

1 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 43 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
43 months

Products

Top Fake Tea Lights products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 58% of clicks. Leaders hold, but buyers still shop past them.

$0$3K$7K$10K$13K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

14 falling

Sellers

24

Top-5 brand share

87%

Top 20: 100%

Top-5 click share

58%

Top 20: 88%

Open market

11%

  • Homemory47%
  • Amagic28%
  • Zhiweikm8%
  • BEICHI2%
  • KOABY2%
  • Anziner2%
  • Open — no brand owns it (8 brands, 11%)

Demand

Fake Tea Lights search demand

Weekly searches over the year, seasonality beneath. Pick a range.

5K4KSpike '24Prime Day '25Spike '25DecMarJunAugNovMarMay

Peak months: Oct, Nov, Dec · busiest ÷ quietest = 4.2×

Search terms

Top Fake Tea Lights search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • bright tea lights16K/yr
  • fake tea candles7K/yr
  • homemory9K/yr
  • electric tea candles7K/yr
  • mini led candles6K/yr
  • electric tealight candles6K/yr
  • mini fake candles5K/yr
  • fake tealight candles4K/yr
  • bright led tea lights7K/yr
  • fake tealights4K/yr

Reviews and returns

What reviews say buyers love and hate about Fake Tea Lights

We read the reviews and the return reasons for every product selling here.

27%of positive reviews mention “Brightness/Shine/Glow”
14%of negative reviews mention “Battery Life”
3.7%of orders come back
“battery life is VERY short-lived”
A buyer, on “Battery Life”14% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

13 topics

NegativePositive

FAQ

Common Fake Tea Lights questions

Answered from the same tracked data.