fake fire
Worth a lookShows a sweet-spot price point ($27.38 avg), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Avg price
Incredible$27.38avg listing price — sweet spot $15–$100
Competition
Great29%top-5 click share — an open shelf
Brand share
Great50%top-5 brand share — no brand owns this niche
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Price range
Good$4.81–$125.37cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Good765.94avg incumbent reviews — the moat a new listing must climb
Growth
Okay+17.4%90-day search growth — must beat 0% to launch
Returns
Okay3.5%return rate — above 5% kills the launch gate
Market size
Okay$213K$213K/yr · 460K searches
Conversion
Bad1.7%search→purchase rate — share of searches ending in a sale
According to Flapen's Amazon United States niche tracking, fake fire is a $213K/yr Amazon United States market (460K searches/yr). The top 5 brands hold 50% of demand. Demand peaks in Oct–Nov. Verdict: Worth a look — 61/100.
Data updated Jul 28, 2026 · scored weekly · How we score niches
fake fire market data
- Units sold / yr
- 8K–10K
- avg 100–250/product
- Revenue / yr
- $219K–$274K
- units × avg price
- Conversion rate
- 1.7%
- Avg BSR
- #1,343
- Page quality
- 0%
- Prime
- 99%
- Sponsored
- 95%
- Out of stock
- 6.8%
- Avg brand age
- 34 months
- Avg seller age
- 171 days
Competition & brand share
Clicks spread well past the top 5 (29% combined) — an open shelf where new products get seen.Brands
54 rising
Sellers
80
Top-5 brand share
50%
Top 20: 78%
Top-5 click share
29%
Top 20: 61%
Open market
47%
- Boao19%
- Sumind10%
- Ollcuz8%
- Bestview8%
- Mystarry5%
- TOPCHANCES3%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +17.4% search growth over the last 90 days.Peak months: Oct, Nov · busiest ÷ quietest = 2.9×
Top fake fire search terms
- fake fire112K/yr
- fake campfire54K/yr
- fire lamp40K/yr
- fire light26K/yr
- fake camp fire19K/yr
- fake fire pit23K/yr
- flame lamp30K/yr
- fake flame24K/yr
- pretend campfire14K/yr
- fire lights20K/yr
Top fake fire products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Sumind 2 Pieces Inflatable Fake Campfire Camping Props Bonfire Party Decor Campfire Party Decorations Artificial Flame for Indoor Camping Classroom Decor Overnight and Scene Setting
Sumind$9.114.2★935 rev
Boao 2 Sets Fake Fire 3D Cardboard Campfire Decorations Fake Bonfire Log Cutouts Reusable Artificial Campfire Prop for Halloween Christmas Party Camping Pretend Play Decor(12 x 10 Inch Red Orange)
Boao$6.924.3★3,821 rev
Ollcuz Fake Fire Lamp USB Rechargeable Flameless Candles with Flickering Flame 3-Mode LED Flame Light for Outdoor Camping Holiday Halloween Christmas Thanksgiving Table Yard Decorations
Ollcuz$15.164.4★499 rev
Mystarry 3D LED Fake Fire Flames Effect Light 110V Electric Fake Campfire Lamp Artificial Flickering Flame Table Lamp Halloween Christmas Party Decorations Holiday Supplies for Bar Stage Home
Mystarry$34.954.0★139 rev
Bestview Artificial Fake Campfire Night Light 3D LED Fake Fire Pit Firewood Lamp with Realistic Log Flameless Candle Battery Operated Halloween Christmas Campfire Party Decorations
Bestview$23.103.8★97 rev
Newest
by launch date
2 Set Fake Fire 12 Inch 3D Fake Campfire Flame Decoration Paper Artificial Cardboard Fireplace Campfire Centerpiece Artificial Realistic Fire Props for Camping Beach Campfires Party Decorations
najdeiuyt$6.094 rev
FunisFun Campfire Plush Toys Fake Fire Firewood Plush Pillow for Adults
FunisFun$20.2742 rev
Sumind 24 Inch Large Inflatable Campfire Props Fake Flame Camping Party Decoration Indoor Outdoor Overnight Camping Game Fire Props Artificial Bonfire Firewood Toys for Christmas Kids Boys
Sumind$15.0812 rev
Bestview Artificial Fake Campfire Night Light 3D LED Fake Fire Pit Firewood Lamp with Realistic Log Flameless Candle Battery Operated Halloween Christmas Campfire Party Decorations
Bestview$23.1097 rev
Bestview 3D Artificial Fake Fire Flame Light LED Effect Light Fake Campfire Lamp Realistic Simulated Prop Flame Lamp for Halloween Christmas Party Festival Decoration
Bestview$18.1457 rev
Trending
90-day click momentum
Boao 3 Sets Fake Fire 3D Cardboard Campfire Decorations Prop Gold Orange
Boao$7.644.3★
Ollcuz LED Flame Lights Rechargeable Battery Flameless Candles Fake Fire with Flickering Flame LED Night Light for Kids Bedroom Outdoor Camping Party Bar Table Christmas Decorations 2 Pack
Ollcuz$25.294.4★
2 Set Fake Fire 12 Inch 3D Fake Campfire Flame Decoration Paper Artificial Cardboard Fireplace Campfire Centerpiece Artificial Realistic Fire Props for Camping Beach Campfires Party Decorations
najdeiuyt$6.093.4★
Sumind 24 Inch Large Inflatable Campfire Props Fake Flame Camping Party Decoration Indoor Outdoor Overnight Camping Game Fire Props Artificial Bonfire Firewood Toys for Christmas Kids Boys
Sumind$15.084.5★
FunisFun Campfire Plush Toys Fake Fire Firewood Plush Pillow for Adults
FunisFun$20.274.9★
What buyers say about fake fire
What buyers praise and complain about, mined from review topics.What buyers love
“Very bright”
“Nice solid quality”
“Good Value”
“As described”
“the colors are pretty”
“Imaginative play”
“Nice ambiance”
“they are very durable”
“leave an awesome scent in my bedroom”
“Easy to use”
What buyers complain about
“Does not last”
“Bigger than standard bulb”
“Barely worked”
“Needs better quality control”
“will not recharge”
“It doesnt light up bright”
“A little loud”
“These aren't cheap”
“nothing like picture”
“The lid has melted and is sticky”
Top return reasons
Common questions
- Is fake fire profitable to sell on Amazon United States?
- The niche generates $213K/yr across 77 tracked products. 2 of 16 products launched in the last 360 days are still selling. 90-day search growth is +17.4%. Flapen's verdict: Worth a look (61/100).
- How competitive is the fake fire niche?
- 54 brands and 80 sellers compete. The top 5 products take 29% of clicks and top 5 brands hold 50% of demand.
- What do buyers complain about in fake fire?
- Top complaints mined from reviews: Durability, Size-Overall, Functionality-Overall. The return rate is 3.5%.
- When does demand for fake fire peak?
- Demand peaks in Oct–Nov; the busiest month runs 2.9× the quietest.
- What does it cost to enter the fake fire niche?
- Listings span $4.81–$125.37; the average listing price is $27.38 (sweet spot $15–$100). The average incumbent carries 766 reviews — the moat a new listing must climb.