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Fairy Garden Lights

Pass

Fairy Garden Lights scores 66 out of 100, a Pass. Shoppers spend $26K a year here, search demand grew +104.3% this quarter, and returns run at 1.9% of orders.

Flapen Score
66
66 / 100
Top 2% of 9,536 Tools & Home Improvement niches · +18 vs the category median of 48
Market size
$26K/yr41K searches / yr
90-day growth
+104.3%search demand this quarter
Competition
28%top-5 click share · 46 brands · 68 sellers

Flapen Score

Fairy Garden Lights against its category

The dotted line is the Tools & Home Improvement average. Past it, Fairy Garden Lights is stronger. Inside it, weaker.

66Pass
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Fairy Garden Lights market on Amazon at a glance

Shoppers on Amazon United States searched for Fairy Garden Lights 41K times last year and spent an estimated $26K. The top 5 brands take 39% of clicks. Demand peaks in Apr–May–Jun. Flapen scores it 66 out of 100, a Pass.

01 · Demand

3.3% of searches ended in a purchase last week.

Shoppers searched for this 41K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. In the latest week, 3.3% of those searches ended in a purchase. Searches in the last 90 days moved +104.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $26K a year.

Searches, last 12 months
41K
Growth, 90 days vs prior 90
+104.3%
Conversion, latest week
3.3%
Market size, estimated
$26Ka year
Peak month
May5.7× the quietest month
Top search term
fairy garden solar lights10K searches a year

02 · Price

A sale here is worth $18.83.

Listings sell for $18.83 on average, from $2.17 to $62.39. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 0 to 100 of them. At $18.83 that is $0 to $2K a year per listing.

Average price
$18.83inside the $15 to $100 sweet spot
Price range
$2.17–$62.39
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
2K–2K
Units per listing a year
0–100
Revenue per listing a year
$0–$2K
Returns
1.9%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

95% of listings pay for placement with sponsored ads. 97% ship with Prime. On an average day, 2.7% of listings are out of stock. The average listing ranks #137 within Landscape Lighting. It carries 3,409 reviews at 4.30 stars, so a new listing needs social proof before a better product.

Sponsored listings
95%
Prime listings
97%
Out of stock, average day
2.7%
Average rank
#137in Landscape Lighting
Average rating
4.30 starsAmazon United States average 4.42 stars
Average reviews
3,409per listing
Listings tracked
61

04 · Newcomers

Amazon counts 14 of last year's 15 launches as successful.

15 products launched here in the last 12 months. Amazon counts 14 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 33 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
15
Successful launches
14Amazon's first-year sales bar
Average brand age
33 months

Products

Top Fairy Garden Lights products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 28% of clicks. An open shelf where new products get seen.

$0$517$1K$2K$2K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

46 falling

Sellers

68

Top-5 brand share

39%

Top 20: 82%

Top-5 click share

28%

Top 20: 71%

Open market

56%

  • Brightown9%
  • SUNCKET9%
  • TONULAX7%
  • GIGALUMI7%
  • vignuto6%
  • Joomer5%

Demand

Fairy Garden Lights search demand

Weekly searches over the year, seasonality beneath. Pick a range.

5K4KHoliday '24Spike '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Apr, May, Jun · busiest ÷ quietest = 5.7×

Search terms

Top Fairy Garden Lights search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • fairy garden solar lights10K/yr
  • solar fairy garden lights6K/yr
  • solar garden fairy lights7K/yr
  • mini solar lights for fairy garden4K/yr
  • fairy lights for garden4K/yr
  • solar twinkle fairy lights4K/yr
  • fairy lights garden3K/yr
  • fairy solar lights outdoor garden3K/yr

Reviews and returns

What reviews say buyers love and hate about Fairy Garden Lights

We read the reviews and the return reasons for every product selling here.

39%of positive reviews mention “Brightness/Shine/Glow”
20%of negative reviews mention “Durability”
1.9%of orders come back
“Didnt last”
A buyer, on “Durability”20% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

15 topics

NegativePositive

FAQ

Common Fairy Garden Lights questions

Answered from the same tracked data.