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F40cw Bulb

Maybe

Products sell for $50.11 on average, inside the sweet spot. But demand is soft, at -0.9% this quarter, so F40cw Bulb is a Maybe.

Flapen Score
58
58 / 100
Top 12% of 9,536 Tools & Home Improvement niches · +10 vs the category median of 48
Market size
$194K/yr56K searches / yr
90-day growth
-0.9%search demand this quarter
Competition
37%top-5 click share · 18 brands · 35 sellers

Flapen Score

F40cw Bulb against its category

The dotted line is the Tools & Home Improvement average. Past it, F40cw Bulb is stronger. Inside it, weaker.

58Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The F40cw Bulb market on Amazon at a glance

Shoppers on Amazon United States searched for F40cw Bulb 56K times last year and spent an estimated $194K. The top 5 brands take 63% of clicks. Demand peaks in Jan. Flapen scores it 58 out of 100, a Maybe.

01 · Demand

6.9% of searches ended in a purchase last week.

Shoppers searched for this 56K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. In the latest week, 6.9% of those searches ended in a purchase. Searches in the last 90 days moved -0.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $194K a year.

Searches, last 12 months
56K
Growth, 90 days vs prior 90
-0.9%
Conversion, latest week
6.9%
Market size, estimated
$194Ka year
Peak month
January1.7× the quietest month
Top search term
f40t12 fluorescent bulb21K searches a year

02 · Price

A sale here is worth $50.11.

Listings sell for $50.11 on average, from $19.42 to $198.40. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 0 to 100 of them. At $50.11 that is $0 to $5K a year per listing.

Average price
$50.11inside the $15 to $100 sweet spot
Price range
$19.42–$198.40
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
3K–4K
Units per listing a year
0–100
Revenue per listing a year
$0–$5K
Returns
3.9%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

70% of listings pay for placement with sponsored ads. 80% ship with Prime. On an average day, 7.2% of listings are out of stock. The average listing ranks #764 within Light Bulbs. It carries 369 reviews at 4.24 stars, so a new listing needs social proof before a better product.

Sponsored listings
70%
Prime listings
80%
Out of stock, average day
7.2%
Average rank
#764in Light Bulbs
Average rating
4.24 starsAmazon United States average 4.42 stars
Average reviews
369per listing
Listings tracked
40

04 · Newcomers

Amazon counts 7 of last year's 13 launches as successful.

13 products launched here in the last 12 months. Amazon counts 7 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 72 months on average, so the names here are established.

Launched, last 12 months
13
Successful launches
7Amazon's first-year sales bar
Average brand age
72 months

Products

Top F40cw Bulb products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 37% of clicks. An open shelf where new products get seen.

$0$6K$12K$17K$23K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

18 rising

Sellers

35

Top-5 brand share

63%

Top 20: 100%

Top-5 click share

37%

Top 20: 86%

Open market

30%

  • SUSLUM17%
  • JESLED15%
  • PHILIPS13%
  • Master Of Light9%
  • CYLYT8%
  • SYLVANIA8%

Demand

F40cw Bulb search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K1KSpike '24Holiday '24Spike '25SepDecMarJunAugNovMarMay

Peak months: Jan · busiest ÷ quietest = 1.7×

Search terms

Top F40cw Bulb search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • f40t12 fluorescent bulb21K/yr
  • f40t128K/yr
  • philips f40t12/dx 40 watt7K/yr
  • f40cw fluorescent bulb5K/yr
  • philips f40t12/cw supreme 40 watt3K/yr
  • f40cw bulb3K/yr
  • f40t12 bulb3K/yr
  • f40 fluorescent bulb1K/yr
  • philips f40t122K/yr
  • f40 t12 fluorescent light bulbs3K/yr

Reviews and returns

What reviews say buyers love and hate about F40cw Bulb

We read the reviews and the return reasons for every product selling here.

39%of positive reviews mention “Brightness/Shine/Glow”
13%of negative reviews mention “Durability”
3.9%of orders come back
“Died after 2 years”
A buyer, on “Durability”13% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

13 topics

NegativePositive

FAQ

Common F40cw Bulb questions

Answered from the same tracked data.