F20t12

Shoppers searched for this 27K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 12.5% of those searches ended in a purchase. Searches in the last 90 days moved +13.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $82K a year.

Searches, last 12 months

27K

Growth, 90 days vs prior 90

+13.6%

Conversion, latest week

12.5%

Market size, estimated

$82Ka year

Peak month

November1.8× the quietest month

Top search term

f20t12/cw 20 watt cool white19K searches a year

Listings sell for $23.83 on average, from $12.35 to $39.98. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 250 to 500 of them. At $23.83 that is $6K to $12K a year per listing.

Average price

$23.83inside the $15 to $100 sweet spot

Price range

$12.35–$39.98

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

4K–5K

Units per listing a year

250–500

Revenue per listing a year

$6K–$12K

Returns

3.1%of orders · Amazon United States median 2.1%

69% of listings pay for placement with sponsored ads. 54% ship with Prime. On an average day, 6.7% of listings are out of stock. The average listing ranks #117 within Light Bulbs. It carries 423 reviews at 4.38 stars, so a new listing needs social proof before a better product.

Sponsored listings

69%

Prime listings

54%

Out of stock, average day

6.7%

Average rank

#117in Light Bulbs

Average rating

4.38 starsAmazon United States average 4.42 stars

Average reviews

423per listing

Listings tracked

13

The brands on the shelf have sold for 83 months on average, so the names here are established.

Launched, last 12 months

0

Successful launches

0Amazon's first-year sales bar

Average brand age

83 months