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F13t5cw Fluorescent Bulbs 21 Inch

Fail

Demand is soft, at -15.9% this quarter, so F13t5cw Fluorescent Bulbs 21 Inch is a Fail.

Flapen Score
45
45 / 100
Ranks 5,778 of 9,536 Tools & Home Improvement niches · −3 vs the category median of 48
Market size
$122K/yr41K searches / yr
90-day growth
-15.9%search demand this quarter
Competition
67%top-5 click share · 8 brands · 15 sellers

Flapen Score

F13t5cw Fluorescent Bulbs 21 Inch against its category

The dotted line is the Tools & Home Improvement average. Past it, F13t5cw Fluorescent Bulbs 21 Inch is stronger. Inside it, weaker.

45Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The F13t5cw Fluorescent Bulbs 21 Inch market on Amazon at a glance

Shoppers on Amazon United States searched for F13t5cw Fluorescent Bulbs 21 Inch 41K times last year and spent an estimated $122K. The top 5 brands take 90% of clicks. Demand peaks in Jan. Flapen scores it 45 out of 100, a Fail.

01 · Demand

14.0% of searches ended in a purchase last week.

Shoppers searched for this 41K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. In the latest week, 14.0% of those searches ended in a purchase. Searches in the last 90 days moved -15.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $122K a year.

Searches, last 12 months
41K
Growth, 90 days vs prior 90
-15.9%
Conversion, latest week
14.0%
Market size, estimated
$122Ka year
Peak month
January1.9× the quietest month
Top search term
f13t5cw fluorescent bulbs 21 inch14K searches a year

02 · Price

A sale here is worth $21.44.

Listings sell for $21.44 on average, from $12.70 to $24.57. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 250 to 500 of them. At $21.44 that is $5K to $11K a year per listing.

Average price
$21.44inside the $15 to $100 sweet spot
Price range
$12.70–$24.57
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
5K–6K
Units per listing a year
250–500
Revenue per listing a year
$5K–$11K
Returns
3.6%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads.

93% of listings pay for placement with sponsored ads. 93% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #478 within Light Bulbs. It carries 992 reviews at 4.41 stars, so a new listing needs social proof before a better product.

Sponsored listings
93%
Prime listings
93%
Out of stock, average day
0.0%
Average rank
#478in Light Bulbs
Average rating
4.41 starsAmazon United States average 4.42 stars
Average reviews
992per listing
Listings tracked
14

04 · Newcomers

Amazon counts 1 of last year's 1 launches as successful.

1 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 115 months on average, so the names here are established.

Launched, last 12 months
1
Successful launches
1Amazon's first-year sales bar
Average brand age
115 months

Products

Top F13t5cw Fluorescent Bulbs 21 Inch products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 67% of clicks. Leaders hold, but buyers still shop past them.

$0$12K$24K$37K$49K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

8 falling

Sellers

15

Top-5 brand share

90%

Top 20: 100%

Top-5 click share

67%

Top 20: 100%

Open market

4%

  • Circle37%
  • Unique Bulbs19%
  • Konideke18%
  • KOR10%
  • BULBMASTER7%
  • Wesome Lighting5%
  • Open — no brand owns it (2 brands, 4%)

Demand

F13t5cw Fluorescent Bulbs 21 Inch search demand

Weekly searches over the year, seasonality beneath. Pick a range.

1K600Spike '24Black Friday '24Spike '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan · busiest ÷ quietest = 1.9×

Search terms

Top F13t5cw Fluorescent Bulbs 21 Inch search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • f13t5cw fluorescent bulbs 21 inch14K/yr
  • f13t59K/yr
  • f13t5cw5K/yr
  • f13t5 bulb3K/yr
  • f13t5cw led replacement8K/yr

Reviews and returns

What reviews say buyers love and hate about F13t5cw Fluorescent Bulbs 21 Inch

We read the reviews and the return reasons for every product selling here.

20%of positive reviews mention “Size-Overall”
21%of negative reviews mention “Bulb Flicker/Dimming/Color”
3.6%of orders come back
“I installed a bulb from this pack, put the shade thing on, flipped the switch, and the bulb just flashed and flickered off and on and even buzzed”
A buyer, on “Bulb Flicker/Dimming/Color”21% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

15 topics

NegativePositive

FAQ

Common F13t5cw Fluorescent Bulbs 21 Inch questions

Answered from the same tracked data.