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f13t5cw fluorescent bulbs 21 inch

Skip it

Soft demand (-15.9% this quarter) — this niche doesn't clear our bar today.

Market size 28Growth 17Conversion 96Competition 30Returns 42Price range 79Avg price 91Brand share 24Review moat 63Quality gap 57

Conversion

Incredible14.0%

search→purchase rate — share of searches ending in a sale

Avg price

Great$21.44

avg listing price — sweet spot $15–$100

Price range

Great$12.70–$24.57

cheapest to priciest tracked listing — scored on the share inside $15–$100

Review moat

Good991.64

avg incumbent reviews — the moat a new listing must climb

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Returns

Okay3.6%

return rate — above 5% kills the launch gate

Competition

Okay67%

top-5 click share — leaders hold, buyers still browse

Market size

Okay$122K

$122K/yr · 41K searches

Brand share

Bad90%

top-5 brand share — brand-locked demand

Growth

Bad-15.9%

90-day search growth — must beat 0% to launch

According to Flapen's Amazon United States niche tracking, f13t5cw fluorescent bulbs 21 inch is a $122K/yr Amazon United States market (41K searches/yr). The top 5 brands hold 90% of demand. Demand peaks in Jan. Verdict: Skip it — 45/100.

Data updated Jul 28, 2026 · scored weekly · How we score niches

f13t5cw fluorescent bulbs 21 inch market data

Units sold / yr
5K–6K
avg 250–500/product
Revenue / yr
$107K–$129K
units × avg price
Conversion rate
14.0%
Avg BSR
#478
Page quality
0%
Prime
93%
Sponsored
93%
Out of stock
0.0%
Avg brand age
115 months
Avg seller age
190 days

Competition & brand share

The top 5 products take 67% of clicks — established leaders, but buyers still shop beyond them.

Brands

8 falling

Sellers

15

Top-5 brand share

90%

Top 20: 100%

Top-5 click share

67%

Top 20: 100%

Open market

4%

  • Circle37%
  • Unique Bulbs19%
  • Konideke18%
  • KOR10%
  • BULBMASTER7%
  • Wesome Lighting5%
  • Open — no brand owns it (2 brands, 4%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -15.9% search growth over the last 90 days.
1K600Spike '24Black Friday '24Spike '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan · busiest ÷ quietest = 1.9×

Top f13t5cw fluorescent bulbs 21 inch search terms

  • f13t5cw fluorescent bulbs 21 inch14K/yr
  • f13t59K/yr
  • f13t5cw5K/yr
  • f13t5 bulb3K/yr
  • f13t5cw led replacement8K/yr
All search terms

Top f13t5cw fluorescent bulbs 21 inch products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%10%$12K20%$24K30%$37K40%$49K101001K10K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 14 tracked products in this niche — three views at once, no toggling.

What buyers say about f13t5cw fluorescent bulbs 21 inch

What buyers praise and complain about, mined from review topics.

What buyers love

Size-Overall20%

“Fit fine”

Advertised Vs Actual Product19%

“Just as advertised”

Value For Money15%

“Good deal”

Brightness/Shine/Glow13%

“the brightness is excellent”

Quality-Overall9%

“Excellent product”

Color5%

“Nice warm color”

Efficiency4%

“Works great”

Assembly/Installation3%

“Easy to install”

Bulb Flicker/Dimming/Color2%

“The first bulb I installed is working well, the color and brightness match our current under counter lamps”

Functionality-Overall1%

“Work great and fit just right with my old under cabinet lights”

What buyers complain about

Bulb Flicker/Dimming/Color21%

“I installed a bulb from this pack, put the shade thing on, flipped the switch, and the bulb just flashed and flickered off and on and even buzzed”

Size-Overall11%

“Fitment was mixed”

Durability10%

“They dont last”

Quality-Overall9%

“so I don't have a lot of confidence in the quality of these bulbs”

Functionality-Overall9%

“didn't work”

Compatibility-Overall4%

“don't work with my ballasts”

Noise Level4%

“you can hear a tinkling sound when you move them”

Defective Material/Parts4%

“Does not fit the light unit due to this defect”

Flammable3%

“one of the bulbs came dead and flickering, tried in several sockets”

Advertised Vs Actual Product2%

“Not as pictured”

Top return reasons

Size-Overall33%
Bulb Flicker/Dimming/Color19%
Color12%
Defective Material/Parts8%
Functionality-Overall6%
Advertised Vs Actual Product6%
Brightness/Shine/Glow5%
Compatibility-Overall4%
Noise Level1%
Value For Money1%

Common questions

Is f13t5cw fluorescent bulbs 21 inch profitable to sell on Amazon United States?
The niche generates $122K/yr across 14 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is -15.9%. Flapen's verdict: Skip it (45/100).
How competitive is the f13t5cw fluorescent bulbs 21 inch niche?
8 brands and 15 sellers compete. The top 5 products take 67% of clicks and top 5 brands hold 90% of demand.
What do buyers complain about in f13t5cw fluorescent bulbs 21 inch?
Top complaints mined from reviews: Bulb Flicker/Dimming/Color, Size-Overall, Durability. The return rate is 3.6%.
When does demand for f13t5cw fluorescent bulbs 21 inch peak?
Demand peaks in Jan; the busiest month runs 1.9× the quietest.
What does it cost to enter the f13t5cw fluorescent bulbs 21 inch niche?
Listings span $12.70–$24.57; the average listing price is $21.44 (sweet spot $15–$100). The average incumbent carries 992 reviews — the moat a new listing must climb.