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Ezvalo Under Cabinet Lighting

Fail

The top 5 brands take 100% of clicks, so Ezvalo Under Cabinet Lighting is a Fail.

Flapen Score
43
43 / 100
Ranks 6,589 of 9,536 Tools & Home Improvement niches · −5 vs the category median of 48
Market size
$271K/yr176K searches / yr
90-day growth
-13.3%search demand this quarter
Competition
62%top-5 click share · 3 brands · 12 sellers

Flapen Score

Ezvalo Under Cabinet Lighting against its category

The dotted line is the Tools & Home Improvement average. Past it, Ezvalo Under Cabinet Lighting is stronger. Inside it, weaker.

43Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Ezvalo Under Cabinet Lighting market on Amazon at a glance

Shoppers on Amazon United States searched for Ezvalo Under Cabinet Lighting 176K times last year and spent an estimated $271K. All 3 brands take every click. Demand peaks in May. Flapen scores it 43 out of 100, a Fail.

01 · Demand

4.9% of searches ended in a purchase last week.

Shoppers searched for this 176K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. In the latest week, 4.9% of those searches ended in a purchase. Searches in the last 90 days moved -13.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $271K a year.

Searches, last 12 months
176K
Growth, 90 days vs prior 90
-13.3%
Conversion, latest week
4.9%
Market size, estimated
$271Ka year
Peak month
May3.9× the quietest month
Top search term
ezvalo under cabinet lighting70K searches a year

02 · Price

A sale here is worth $31.72.

Listings sell for $31.72 on average, from $9.77 to $56.74. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 250 to 500 of them. At $31.72 that is $8K to $16K a year per listing.

Average price
$31.72inside the $15 to $100 sweet spot
Price range
$9.77–$56.74
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
10K–13K
Units per listing a year
250–500
Revenue per listing a year
$8K–$16K
Returns
2.2%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 5.5% of listings are out of stock. The average listing ranks #86 within Wall Lights. It carries 5,391 reviews at 4.49 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
100%
Out of stock, average day
5.5%
Average rank
#86in Wall Lights
Average rating
4.49 starsAmazon United States average 4.42 stars
Average reviews
5,391per listing
Listings tracked
26

04 · Newcomers

Amazon counts 9 of last year's 9 launches as successful.

9 products launched here in the last 12 months. Amazon counts 9 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 28 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
9
Successful launches
9Amazon's first-year sales bar
Average brand age
28 months

Products

Top Ezvalo Under Cabinet Lighting products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 62% of clicks. Leaders hold, but buyers still shop past them.

$0$14K$27K$41K$54K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

3 rising

Sellers

12

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

62%

Top 20: 94%

Open market

0%

  • EZVALO97%
  • MCGOR2%
  • KYEKIO1%
  • Open — no brand owns it (0%)

Demand

Ezvalo Under Cabinet Lighting search demand

Weekly searches over the year, seasonality beneath. Pick a range.

13K8KBlack Friday '24Holiday '24Spike '25Prime Day '25Black Friday '25Holiday '25Spike '26DecMarJunAugNovMarMay

Peak months: May · busiest ÷ quietest = 3.9×

Search terms

Top Ezvalo Under Cabinet Lighting search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • ezvalo under cabinet lighting70K/yr
  • ezvalo30K/yr
  • ezvalo led motion sensor light9K/yr
  • under cabinet lighting with charging station11K/yr
  • ezvalo under cabinet lights8K/yr
  • ezvalo motion sensor light6K/yr
  • ezvalo lights5K/yr
  • evalo under cabinet lights magnetic4K/yr
  • ez valo under cabinet lights3K/yr
  • ezvalo 6 pack under cabinet lighting2K/yr

Reviews and returns

What reviews say buyers love and hate about Ezvalo Under Cabinet Lighting

We read the reviews and the return reasons for every product selling here.

27%of positive reviews mention “Brightness/Shine/Glow”
29%of negative reviews mention “Charging”
2.2%of orders come back
“Does not hold a charge”
A buyer, on “Charging”29% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Ezvalo Under Cabinet Lighting questions

Answered from the same tracked data.