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Ez Home Door Lock

Fail

Shoppers spend only $642 a year here, so Ez Home Door Lock is a Fail.

Flapen Score
16
16 / 100
Ranks 9,524 of 9,536 Tools & Home Improvement niches · −32 vs the category median of 48
Market size
$642/yr1K searches / yr
90-day growth
-25.9%search demand this quarter
Competition
100%top-5 click share · 2 brands · 7 sellers

Flapen Score

Ez Home Door Lock against its category

The dotted line is the Tools & Home Improvement average. Past it, Ez Home Door Lock is stronger. Inside it, weaker.

16Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Ez Home Door Lock market on Amazon at a glance

Shoppers on Amazon United States searched for Ez Home Door Lock 1K times last year and spent an estimated $642. All 2 brands take every click. Demand peaks in Apr. Flapen scores it 16 out of 100, a Fail.

01 · Demand

3.6% of searches ended in a purchase last week.

Shoppers searched for this 1K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. In the latest week, 3.6% of those searches ended in a purchase. Searches in the last 90 days moved -25.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $642 a year.

Searches, last 12 months
1K
Growth, 90 days vs prior 90
-25.9%
Conversion, latest week
3.6%
Market size, estimated
$642a year
Peak month
April2.1× the quietest month
Top search term
800 lb door lock401 searches a year

02 · Price

A sale here is worth $12.81.

Listings sell for $12.81 on average, from $10.14 to $17.00. Amazon reports units sold in ranges. This niche sold 0 to 100 a year. The average listing sells 0 to 100 of them. At $12.81 that is $0 to $1K a year per listing.

Average price
$12.81under the $15 to $100 sweet spot
Price range
$10.14–$17.00
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
0–100
Units per listing a year
0–100
Revenue per listing a year
$0–$1K
Returns
5.7%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #4 within Door Hardware & Locks. It carries 9,428 reviews at 4.70 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#4in Door Hardware & Locks
Average rating
4.70 starsAmazon United States average 4.42 stars
Average reviews
9,428per listing
Listings tracked
3

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 46 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
46 months

Products

Top Ez Home Door Lock products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 100% of clicks. A locked shelf that new listings rarely crack.

$0$96$193$289$3851K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

2 rising

Sellers

7

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

100%

Top 20: 100%

Open market

0%

  • EverPlus79%
  • AceMining21%

Demand

Ez Home Door Lock search demand

Weekly searches over the year, seasonality beneath. Pick a range.

9070Spike '25Black Friday '25Spike '26Prime Day '26SepDecMarAugNovMarMay

Peak months: Apr · busiest ÷ quietest = 2.1×

Search terms

Top Ez Home Door Lock search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • 800 lb door lock401/yr
  • metal door lock reinforcement316/yr
  • 800 pound door lock292/yr
  • ez home door lock237/yr
  • metal reinforcement door lock100/yr

Reviews and returns

What reviews say buyers love and hate about Ez Home Door Lock

We read the reviews and the return reasons for every product selling here.

20%of positive reviews mention “Assembly/Installation”
15%of negative reviews mention “Locking Mechanism”
5.7%of orders come back
“It became hard for me to lock and unlock”
A buyer, on “Locking Mechanism”15% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Ez Home Door Lock questions

Answered from the same tracked data.