ez flow air filters 20x20x1
Skip itA concentrated shelf (top 5 take 100% of clicks) — this niche doesn't clear our bar today.
Conversion
Incredible14.3%search→purchase rate — share of searches ending in a sale
Returns
Incredible0.8%return rate — above 5% kills the launch gate
Avg price
Incredible$34.81avg listing price — sweet spot $15–$100
Price range
Incredible$29.49–$39.57cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Great+78.5%90-day search growth — must beat 0% to launch
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Market size
Bad$66K$66K/yr · 13K searches
Competition
Bad100%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand
Review moat
Bad57,751.75avg incumbent reviews — the moat a new listing must climb
According to Flapen's Amazon United States niche tracking, ez flow air filters 20x20x1 is a $66K/yr Amazon United States market (13K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Aug. Verdict: Skip it — 46/100.
Data updated Jul 27, 2026 · scored weekly · How we score niches
ez flow air filters 20x20x1 market data
- Units sold / yr
- 2K–2K
- avg 100–250/product
- Revenue / yr
- $52K–$70K
- units × avg price
- Conversion rate
- 14.3%
- Avg BSR
- #192
- Page quality
- 0%
- Prime
- 75%
- Sponsored
- 100%
- Out of stock
- 0.0%
- Avg brand age
- 71 months
- Avg seller age
- 183 days
Competition & brand share
The top 5 products capture 100% of clicks — a locked-up shelf that new listings rarely crack.Brands
4 falling
Sellers
11
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
100%
Top 20: 100%
Open market
0%
- Amazon Basics55%
- Filtrete37%
- Simply4%
- Cabana Air Filters4%
- Open — no brand owns it (0%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +78.5% search growth over the last 90 days.Peak months: Aug · busiest ÷ quietest = 2.2×
Top ez flow air filters 20x20x1 search terms
- 20x20x1 air filter merv 56K/yr
- merv 5 20x20x15K/yr
- 20x20x1 air filter merv 43K/yr
Top ez flow air filters 20x20x1 products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 4 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Amazon Basics MERV 5 AC Furnace Air Filter 20x20x1 inches 6-Pack (Actual size: 19.75 x 19.75 x 0.75)
Amazon Basics$29.494.6★17,081 rev
Filtrete 20x20x1 Air Filter MERV 5 6-Pack AC Furnace HVAC MPR 300 Basic Dust Defense Pleated Electrostatic Removes Lint
Filtrete$37.494.7★160,547 rev
Simply 20x20x1 Air Filter Merv 8 MPR 600 6 Pack Furnace Air Filter for HVAC (Actual Size: 19.75x19.75x0.75) DUST Pet & Allergy Control
Simply$32.684.7★53,363 rev
Cabana Filters 6-Pack 20x20x1 MERV 5 AC Furnace Air Filter Pleated Filters Indoor HVAC System Filtration Replacements - Captures Unwanted Particles
Cabana Air Filters$39.574.6★16 rev
Newest
by launch dateCabana Filters 6-Pack 20x20x1 MERV 5 AC Furnace Air Filter Pleated Filters Indoor HVAC System Filtration Replacements - Captures Unwanted Particles
Cabana Air Filters$39.5716 rev
Amazon Basics MERV 5 AC Furnace Air Filter 20x20x1 inches 6-Pack (Actual size: 19.75 x 19.75 x 0.75)
Amazon Basics$29.4917,081 rev
Simply 20x20x1 Air Filter Merv 8 MPR 600 6 Pack Furnace Air Filter for HVAC (Actual Size: 19.75x19.75x0.75) DUST Pet & Allergy Control
Simply$32.6853,363 rev
Filtrete 20x20x1 Air Filter MERV 5 6-Pack AC Furnace HVAC MPR 300 Basic Dust Defense Pleated Electrostatic Removes Lint
Filtrete$37.49160,547 rev
Trending
90-day click momentumCabana Filters 6-Pack 20x20x1 MERV 5 AC Furnace Air Filter Pleated Filters Indoor HVAC System Filtration Replacements - Captures Unwanted Particles
Cabana Air Filters$39.574.6★
Amazon Basics MERV 5 AC Furnace Air Filter 20x20x1 inches 6-Pack (Actual size: 19.75 x 19.75 x 0.75)
Amazon Basics$29.494.6★
Simply 20x20x1 Air Filter Merv 8 MPR 600 6 Pack Furnace Air Filter for HVAC (Actual Size: 19.75x19.75x0.75) DUST Pet & Allergy Control
Simply$32.684.7★
Filtrete 20x20x1 Air Filter MERV 5 6-Pack AC Furnace HVAC MPR 300 Basic Dust Defense Pleated Electrostatic Removes Lint
Filtrete$37.494.7★
What buyers say about ez flow air filters 20x20x1
What buyers praise and complain about, mined from review topics.What buyers love
“Decent filters”
“Well worth the money”
“they're well-made”
“Fits great”
“Works as advertised”
“were much stronger”
“Easy to use”
“Effective”
“Thats exactly what these are designed for”
“made of very good material”
What buyers complain about
“One of the filters is damaged in the same”
“Overpriced for the Quality”
“Inaccurate size”
“Very flimsy”
“Frame and cardboard parts get hung up, otherwise not bad”
“This was an expensive lesson to learn”
“It bends and the paper tearing itself apart during installation”
“The ones they provide are thin”
“These are noticeably cheaper, flimsy, and have much less filter material than other options”
“Essentially, the filter media were improperly glued to the cardboard”
Top return reasons
Common questions
- Is ez flow air filters 20x20x1 profitable to sell on Amazon United States?
- The niche generates $66K/yr across 4 tracked products. 1 of 2 products launched in the last 360 days are still selling. 90-day search growth is +78.5%. Flapen's verdict: Skip it (46/100).
- How competitive is the ez flow air filters 20x20x1 niche?
- 4 brands and 11 sellers compete. The top 5 products take 100% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in ez flow air filters 20x20x1?
- Top complaints mined from reviews: Filtration, Quality-Overall, Size-Overall. The return rate is 0.8%.
- When does demand for ez flow air filters 20x20x1 peak?
- Demand peaks in Aug; the busiest month runs 2.2× the quietest.
- What does it cost to enter the ez flow air filters 20x20x1 niche?
- Listings span $29.49–$39.57; the average listing price is $34.81 (sweet spot $15–$100). The average incumbent carries 57,752 reviews — the moat a new listing must climb.