Ez Flow Air Filters 20x20x1
FailThe top 5 products take 100% of clicks, so Ez Flow Air Filters 20x20x1 is a Fail.
- Flapen Score
- 46 / 100Ranks 5,399 of 9,536 Tools & Home Improvement niches · −2 vs the category median of 4846
- Market size
- $66K/yr13K searches / yr
- 90-day growth
- +78.5%search demand this quarter
- Competition
- 100%top-5 click share · 4 brands · 11 sellers
Flapen Score
Ez Flow Air Filters 20x20x1 against its category
The dotted line is the Tools & Home Improvement average. Past it, Ez Flow Air Filters 20x20x1 is stronger. Inside it, weaker.
Market
The Ez Flow Air Filters 20x20x1 market on Amazon at a glance
Shoppers on Amazon United States searched for Ez Flow Air Filters 20x20x1 13K times last year and spent an estimated $66K. All 4 brands take every click. Demand peaks in Aug. Flapen scores it 46 out of 100, a Fail.
01 · Demand
14.3% of searches ended in a purchase last week.
Shoppers searched for this 13K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. In the latest week, 14.3% of those searches ended in a purchase. Searches in the last 90 days moved +78.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $66K a year.
- Searches, last 12 months
- 13K
- Growth, 90 days vs prior 90
- +78.5%
- Conversion, latest week
- 14.3%
- Market size, estimated
- $66Ka year
- Peak month
- August2.2× the quietest month
- Top search term
- 20x20x1 air filter merv 56K searches a year
02 · Price
A sale here is worth $34.81.
Listings sell for $34.81 on average, from $29.49 to $39.57. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 100 to 250 of them. At $34.81 that is $3K to $9K a year per listing.
- Average price
- $34.81inside the $15 to $100 sweet spot
- Price range
- $29.49–$39.57
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 2K–2K
- Units per listing a year
- 100–250
- Revenue per listing a year
- $3K–$9K
- Returns
- 0.8%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is ads and reviews.
100% of listings pay for placement with sponsored ads. 75% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #192 within Furnace Parts & Accessories. It carries 57,752 reviews at 4.65 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 100%
- Prime listings
- 75%
- Out of stock, average day
- 0.0%
- Average rank
- #192in Furnace Parts & Accessories
- Average rating
- 4.65 starsAmazon United States average 4.42 stars
- Average reviews
- 57,752per listing
- Listings tracked
- 4
04 · Newcomers
Amazon counts 1 of last year's 2 launches as successful.
2 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 71 months on average, so the names here are established.
- Launched, last 12 months
- 2
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 71 months
Products
Top Ez Flow Air Filters 20x20x1 products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Amazon Basics MERV 5 AC Furnace Air Filter 20x20x1 inches 6-Pack (Actual size: 19.75 x 19.75 x 0.75)
- Price
- $29.49
- Rating
- 4.6/5
- Reviews
- 17,081
- Age
- 11mo ago
Filtrete 20x20x1 Air Filter MERV 5 6-Pack AC Furnace HVAC MPR 300 Basic Dust Defense Pleated Electrostatic Removes Lint
- Price
- $37.49
- Rating
- 4.7/5
- Reviews
- 160,547
- Age
- 17y ago
Simply 20x20x1 Air Filter Merv 8 MPR 600 6 Pack Furnace Air Filter for HVAC (Actual Size: 19.75x19.75x0.75) DUST Pet & Allergy Control
- Price
- $32.68
- Rating
- 4.7/5
- Reviews
- 53,363
- Age
- 7y ago
Cabana Filters 6-Pack 20x20x1 MERV 5 AC Furnace Air Filter Pleated Filters Indoor HVAC System Filtration Replacements - Captures Unwanted Particles
- Price
- $39.57
- Rating
- 4.6/5
- Reviews
- 16
- Age
- 5mo ago
Trending
90-day click momentumCabana Filters 6-Pack 20x20x1 MERV 5 AC Furnace Air Filter Pleated Filters Indoor HVAC System Filtration Replacements - Captures Unwanted Particles
- Price
- $39.57
- Rating
- 4.6/5
- Reviews
- 16
- Age
- 5mo ago
Amazon Basics MERV 5 AC Furnace Air Filter 20x20x1 inches 6-Pack (Actual size: 19.75 x 19.75 x 0.75)
- Price
- $29.49
- Rating
- 4.6/5
- Reviews
- 17,081
- Age
- 11mo ago
Simply 20x20x1 Air Filter Merv 8 MPR 600 6 Pack Furnace Air Filter for HVAC (Actual Size: 19.75x19.75x0.75) DUST Pet & Allergy Control
- Price
- $32.68
- Rating
- 4.7/5
- Reviews
- 53,363
- Age
- 7y ago
Filtrete 20x20x1 Air Filter MERV 5 6-Pack AC Furnace HVAC MPR 300 Basic Dust Defense Pleated Electrostatic Removes Lint
- Price
- $37.49
- Rating
- 4.7/5
- Reviews
- 160,547
- Age
- 17y ago
Newest
by launch dateCabana Filters 6-Pack 20x20x1 MERV 5 AC Furnace Air Filter Pleated Filters Indoor HVAC System Filtration Replacements - Captures Unwanted Particles
- Price
- $39.57
- Rating
- 4.6/5
- Reviews
- 16
- Age
- 5mo ago
Amazon Basics MERV 5 AC Furnace Air Filter 20x20x1 inches 6-Pack (Actual size: 19.75 x 19.75 x 0.75)
- Price
- $29.49
- Rating
- 4.6/5
- Reviews
- 17,081
- Age
- 11mo ago
Simply 20x20x1 Air Filter Merv 8 MPR 600 6 Pack Furnace Air Filter for HVAC (Actual Size: 19.75x19.75x0.75) DUST Pet & Allergy Control
- Price
- $32.68
- Rating
- 4.7/5
- Reviews
- 53,363
- Age
- 7y ago
Filtrete 20x20x1 Air Filter MERV 5 6-Pack AC Furnace HVAC MPR 300 Basic Dust Defense Pleated Electrostatic Removes Lint
- Price
- $37.49
- Rating
- 4.7/5
- Reviews
- 160,547
- Age
- 17y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 100% of clicks. A locked shelf that new listings rarely crack.
Brands
4 falling
Sellers
11
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
100%
Top 20: 100%
Open market
0%
- Amazon Basics55%
- Filtrete37%
- Simply4%
- Cabana Air Filters4%
- Open — no brand owns it (0%)
Demand
Ez Flow Air Filters 20x20x1 search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Aug · busiest ÷ quietest = 2.2×
Search terms
Top Ez Flow Air Filters 20x20x1 search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- 20x20x1 air filter merv 56K/yr
- merv 5 20x20x15K/yr
- 20x20x1 air filter merv 43K/yr
Reviews and returns
What reviews say buyers love and hate about Ez Flow Air Filters 20x20x1
We read the reviews and the return reasons for every product selling here.
“One of the filters is damaged in the same”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
18 topics
Keep looking
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FAQ
Common Ez Flow Air Filters 20x20x1 questions
Answered from the same tracked data.