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Eyeball Lights

Fail

Shoppers spend only $4K a year here, so Eyeball Lights is a Fail.

Flapen Score
49
49 / 100
Top 44% of 9,536 Tools & Home Improvement niches · +1 vs the category median of 48
Market size
$4K/yr54K searches / yr
90-day growth
+26.1%search demand this quarter
Competition
54%top-5 click share · 16 brands · 23 sellers

Flapen Score

Eyeball Lights against its category

The dotted line is the Tools & Home Improvement average. Past it, Eyeball Lights is stronger. Inside it, weaker.

49Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Eyeball Lights market on Amazon at a glance

Shoppers on Amazon United States searched for Eyeball Lights 54K times last year and spent an estimated $4K. The top 5 brands take 60% of clicks. Demand peaks in Sep–Oct. Flapen scores it 49 out of 100, a Fail.

01 · Demand

0.3% of searches ended in a purchase last week.

Shoppers searched for this 54K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. In the latest week, 0.3% of those searches ended in a purchase. Searches in the last 90 days moved +26.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $4K a year.

Searches, last 12 months
54K
Growth, 90 days vs prior 90
+26.1%
Conversion, latest week
0.3%
Market size, estimated
$4Ka year
Peak month
October34.7× the quietest month
Top search term
eyeball lights19K searches a year

02 · Price

A sale here is worth $24.16.

Listings sell for $24.16 on average, from $10.01 to $108.90. Amazon reports units sold in ranges. This niche sold 3K to 3K a year. The average listing sells 0 to 100 of them. At $24.16 that is $0 to $2K a year per listing.

Average price
$24.16inside the $15 to $100 sweet spot
Price range
$10.01–$108.90
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
3K–3K
Units per listing a year
0–100
Revenue per listing a year
$0–$2K
Returns
3.6%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

61% of listings pay for placement with sponsored ads. 83% ship with Prime. On an average day, 34.3% of listings are out of stock. The average listing ranks #2,000 within Landscape Lighting. It carries 782 reviews at 4.19 stars, so a new listing needs social proof before a better product.

Sponsored listings
61%
Prime listings
83%
Out of stock, average day
34.3%
Average rank
#2,000in Landscape Lighting
Average rating
4.19 starsAmazon United States average 4.42 stars
Average reviews
782per listing
Listings tracked
18

04 · Newcomers

Amazon counts 0 of last year's 1 launches as successful.

1 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 36 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
36 months

Products

Top Eyeball Lights products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 54% of clicks. Leaders hold, but buyers still shop past them.

$0$145$290$435$5791101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

Brands

16 falling

Sellers

23

Top-5 brand share

60%

Top 20: 100%

Top-5 click share

54%

Top 20: 100%

Open market

33%

  • ASMAD15%
  • BeHiller13%
  • KEPATO13%
  • MULTI-SPARKING11%
  • GOOTHY8%
  • spnanma7%

Demand

Eyeball Lights search demand

Weekly searches over the year, seasonality beneath. Pick a range.

7K5KSpike '24Spike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Sep, Oct · busiest ÷ quietest = 34.7×

Search terms

Top Eyeball Lights search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • eyeball lights19K/yr
  • halloween eyeball lights13K/yr
  • solar eyeball lights4K/yr
  • solar eyeball lights outdoor10K/yr
  • eyeball string lights3K/yr
  • eyeball lights halloween5K/yr

Reviews and returns

What reviews say buyers love and hate about Eyeball Lights

We read the reviews and the return reasons for every product selling here.

36%of positive reviews mention “Brightness/Shine/Glow”
25%of negative reviews mention “Brightness/Shine/Glow”
3.6%of orders come back
“Only one of the lights worked”
A buyer, on “Brightness/Shine/Glow”25% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Eyeball Lights questions

Answered from the same tracked data.