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Extra Long Outdoor Extension Cord

Fail

Shoppers spend only $50K a year here, so Extra Long Outdoor Extension Cord is a Fail.

Flapen Score
47
47 / 100
Ranks 4,985 of 9,536 Tools & Home Improvement niches · −1 vs the category median of 48
Market size
$50K/yr14K searches / yr
90-day growth
+29.6%search demand this quarter
Competition
63%top-5 click share · 10 brands · 12 sellers

Flapen Score

Extra Long Outdoor Extension Cord against its category

The dotted line is the Tools & Home Improvement average. Past it, Extra Long Outdoor Extension Cord is stronger. Inside it, weaker.

47Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Extra Long Outdoor Extension Cord market on Amazon at a glance

Shoppers on Amazon United States searched for Extra Long Outdoor Extension Cord 14K times last year and spent an estimated $50K. The top 5 brands take 84% of clicks. Demand peaks in Oct–Nov–Dec. Flapen scores it 47 out of 100, a Fail.

01 · Demand

9.7% of searches ended in a purchase last week.

Shoppers searched for this 14K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. In the latest week, 9.7% of those searches ended in a purchase. Searches in the last 90 days moved +29.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $50K a year.

Searches, last 12 months
14K
Growth, 90 days vs prior 90
+29.6%
Conversion, latest week
9.7%
Market size, estimated
$50Ka year
Peak month
December4.8× the quietest month
Top search term
extra long outdoor extension cord8K searches a year

02 · Price

A sale here is worth $37.35.

Listings sell for $37.35 on average, from $10.58 to $80.67. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 0 to 100 of them. At $37.35 that is $0 to $4K a year per listing.

Average price
$37.35inside the $15 to $100 sweet spot
Price range
$10.58–$80.67
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
2K–2K
Units per listing a year
0–100
Revenue per listing a year
$0–$4K
Returns
2.3%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

79% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 4.4% of listings are out of stock. The average listing ranks #119 within Cords, Adapters & Multi-Outlets. It carries 3,662 reviews at 4.69 stars, so a new listing needs social proof before a better product.

Sponsored listings
79%
Prime listings
100%
Out of stock, average day
4.4%
Average rank
#119in Cords, Adapters & Multi-Outlets
Average rating
4.69 starsAmazon United States average 4.42 stars
Average reviews
3,662per listing
Listings tracked
19

04 · Newcomers

Amazon counts 2 of last year's 2 launches as successful.

2 products launched here in the last 12 months. Amazon counts 2 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 58 months on average, so the names here are settling in.

Launched, last 12 months
2
Successful launches
2Amazon's first-year sales bar
Average brand age
58 months

Products

Top Extra Long Outdoor Extension Cord products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 63% of clicks. Leaders hold, but buyers still shop past them.

$0$3K$5K$8K$10K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

10 flat

Sellers

12

Top-5 brand share

84%

Top 20: 100%

Top-5 click share

63%

Top 20: 100%

Open market

10%

  • Skrizcable37%
  • huanchain15%
  • PlugSaf14%
  • Amazon Basics11%
  • Tiffcofio8%
  • POWGRN6%
  • Open — no brand owns it (4 brands, 10%)

Demand

Extra Long Outdoor Extension Cord search demand

Weekly searches over the year, seasonality beneath. Pick a range.

900700Spike '24Holiday '24Spike '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Oct, Nov, Dec · busiest ÷ quietest = 4.8×

Reviews and returns

What reviews say buyers love and hate about Extra Long Outdoor Extension Cord

We read the reviews and the return reasons for every product selling here.

24%of positive reviews mention “Quality-Overall”
21%of negative reviews mention “Quality-Overall”
2.3%of orders come back
“Not of quality construction”
A buyer, on “Quality-Overall”21% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Extra Long Outdoor Extension Cord questions

Answered from the same tracked data.