Exterior Wood Stain
MaybeReturns run at only 1.3% of orders. But the top 5 brands take 100% of clicks, so Exterior Wood Stain is a Maybe.
- Flapen Score
- 52 / 100Top 31% of 9,536 Tools & Home Improvement niches · +4 vs the category median of 4852
- Market size
- $875K/yr734K searches / yr
- 90-day growth
- +4.4%search demand this quarter
- Competition
- 57%top-5 click share · 4 brands · 58 sellers
Flapen Score
Exterior Wood Stain against its category
The dotted line is the Tools & Home Improvement average. Past it, Exterior Wood Stain is stronger. Inside it, weaker.
Market
The Exterior Wood Stain market on Amazon at a glance
Shoppers on Amazon United States searched for Exterior Wood Stain 734K times last year and spent an estimated $875K. All 4 brands take every click. Demand peaks in Nov. Flapen scores it 52 out of 100, a Maybe.
01 · Demand
7.3% of searches ended in a purchase last week.
Shoppers searched for this 734K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. In the latest week, 7.3% of those searches ended in a purchase. Searches in the last 90 days moved +4.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $875K a year.
- Searches, last 12 months
- 734K
- Growth, 90 days vs prior 90
- +4.4%
- Conversion, latest week
- 7.3%
- Market size, estimated
- $875Ka year
- Peak month
- November1.6× the quietest month
- Top search term
- polyurethane273K searches a year
02 · Price
A sale here is worth $16.27.
Listings sell for $16.27 on average, from $7.92 to $64.70. Amazon reports units sold in ranges. This niche sold 50K to 60K a year. The average listing sells 3,000 to 4,000 of them. At $16.27 that is $49K to $65K a year per listing.
- Average price
- $16.27inside the $15 to $100 sweet spot
- Price range
- $7.92–$64.70
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 50K–60K
- Units per listing a year
- 3,000–4,000
- Revenue per listing a year
- $49K–$65K
- Returns
- 1.3%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is reviews.
33% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #38 within Finishes, Sealers & Stains. It carries 3,004 reviews at 4.62 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 33%
- Prime listings
- 100%
- Out of stock, average day
- 0.0%
- Average rank
- #38in Finishes, Sealers & Stains
- Average rating
- 4.62 starsAmazon United States average 4.42 stars
- Average reviews
- 3,004per listing
- Listings tracked
- 24
04 · Newcomers
Amazon counts 1 of last year's 1 launches as successful.
1 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 69 months on average, so the names here are established.
- Launched, last 12 months
- 1
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 69 months
Products
Top Exterior Wood Stain products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Minwax 1/2 pt 25555 Clear Polycrylic Water-Based Protective Finish Gloss
- Price
- $12.32
- Rating
- 4.7/5
- Reviews
- 5,860
- Age
- 20y ago
Varathane Water-Based Ultimate Satin Polyurethane
- Price
- $13.96
- Rating
- 4.6/5
- Reviews
- 8,388
- Age
- 19y ago
Varathane Water-Based Ultimate Gloss Polyurethane
- Price
- $13.14
- Rating
- 4.6/5
- Reviews
- 8,388
- Age
- 20y ago
Minwax 63333444 Polycrylic Protective Finish Satin Clear 1 Quart
- Price
- $22.72
- Rating
- 4.7/5
- Reviews
- 4,106
- Age
- 19y ago
Minwax Fast Drying Polyurethane Protective Wood Finish Clear Semi-Gloss 1 Quart
- Price
- $12.02
- Rating
- 4.7/5
- Reviews
- 1,939
- Age
- 22y ago
Trending
90-day click momentum
Varathane Water-Based Ultimate Semi-Gloss Polyurethane
- Price
- $13.86
- Rating
- 4.6/5
- Reviews
- 8,388
- Age
- 19y ago
Polyurethane Wood Finish Water Based Polyurethane Clear Gloss Wood Protection Polyurethanes Waterproof Coating Fast Dry Polyurethanes Sealant Easy Clean Up 100ml
- Price
- $9.89
- Rating
- 4.4/5
- Reviews
- 27
- Age
- 9mo ago
Minwax Polycrylic Protective Finish Clear Matte 1/2 Pint 222224444
- Price
- $12.55
- Rating
- 4.6/5
- Reviews
- 1,400
- Age
- 10y ago
Minwax Fast Drying Polyurethane Protective Wood Finish Clear Satin Pint
- Price
- $9.46
- Rating
- 4.7/5
- Reviews
- 228
- Age
- 18y ago
Minwax 33333000 Polycrylic Protective Finish Spray for Wood Clear Satin 11.5 oz. Aerosol Can
- Price
- $14.11
- Rating
- 4.6/5
- Reviews
- 2,044
- Age
- 20y ago
Newest
by launch datePolyurethane Wood Finish Water Based Polyurethane Clear Gloss Wood Protection Polyurethanes Waterproof Coating Fast Dry Polyurethanes Sealant Easy Clean Up 100ml
- Price
- $9.89
- Rating
- 4.4/5
- Reviews
- 27
- Age
- 9mo ago
Bluebird Polyurethane Clear Coat for Furniture Paintings Water-Based Professional Varnish (Gloss 3.4 Fl Oz)
- Price
- $7.92
- Rating
- 4.5/5
- Reviews
- 586
- Age
- 2y ago
Minwax 622224444 Polycrylic Protective Wood Finish Clear Matte 1 Quart
- Price
- $19.75
- Rating
- 4.7/5
- Reviews
- 1,915
- Age
- 10y ago
Minwax Polycrylic Protective Finish Clear Matte 1/2 Pint 222224444
- Price
- $12.55
- Rating
- 4.6/5
- Reviews
- 1,400
- Age
- 10y ago
Varathane Triple Thick Polyurethane Gloss Wood Finish
- Price
- $22.68
- Rating
- 4.6/5
- Reviews
- 1,942
- Age
- 11y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 57% of clicks. Leaders hold, but buyers still shop past them.
Brands
4 rising
Sellers
58
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
57%
Top 20: 95%
Open market
0%
- Minwax64%
- Varathane30%
- SENVEN3%
- BLUEBIRD3%
- Open — no brand owns it (0%)
Demand
Exterior Wood Stain search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Nov · busiest ÷ quietest = 1.6×
Search terms
Top Exterior Wood Stain search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- polyurethane273K/yr
- minwax polycrylic73K/yr
- polycrylic79K/yr
- water based polyurethane56K/yr
- polyurethane wood finish44K/yr
- minwax polyurethane55K/yr
- minwax polycrylic clear gloss19K/yr
- polycrylic clear gloss37K/yr
- minwax polycrylic protective finish9K/yr
- oil based polyurethane12K/yr
Reviews and returns
What reviews say buyers love and hate about Exterior Wood Stain
We read the reviews and the return reasons for every product selling here.
“Not a paint brush”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
20 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Solar Outdoor Lights
$30.2M/yr+39.8%
Solar Watering Can with Cascading Lights
$304K/yr+124.3%
Solar Flowers
$607K/yr+52.0%
Flex Seal
$2.6M/yr+71.6%
Black and Decker 20v Lithium Battery
$2.0M/yr+92.7%
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Exterior Wood Stain questions
Answered from the same tracked data.