Exterior Wood Stain

Shoppers searched for this 734K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 7.3% of those searches ended in a purchase. Searches in the last 90 days moved +4.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $875K a year.

Searches, last 12 months

734K

Growth, 90 days vs prior 90

+4.4%

Conversion, latest week

7.3%

Market size, estimated

$875Ka year

Peak month

November1.6× the quietest month

Top search term

polyurethane273K searches a year

Listings sell for $16.27 on average, from $7.92 to $64.70. Amazon reports units sold in ranges. This niche sold 50K to 60K a year. The average listing sells 3,000 to 4,000 of them. At $16.27 that is $49K to $65K a year per listing.

Average price

$16.27inside the $15 to $100 sweet spot

Price range

$7.92–$64.70

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

50K–60K

Units per listing a year

3,000–4,000

Revenue per listing a year

$49K–$65K

Returns

1.3%of orders · Amazon United States median 2.1%

33% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #38 within Finishes, Sealers & Stains. It carries 3,004 reviews at 4.62 stars, so a new listing needs social proof before a better product.

Sponsored listings

33%

Prime listings

100%

Out of stock, average day

0.0%

Average rank

#38in Finishes, Sealers & Stains

Average rating

4.62 starsAmazon United States average 4.42 stars

Average reviews

3,004per listing

Listings tracked

24

1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 69 months on average, so the names here are established.

Launched, last 12 months

1

Successful launches

1Amazon's first-year sales bar

Average brand age

69 months