Exterior Polyurethane for Wood
MaybeProducts sell for $28.93 on average, inside the sweet spot. But the top 5 brands take 99% of clicks, so Exterior Polyurethane for Wood is a Maybe.
- Flapen Score
- 58 / 100Top 12% of 9,536 Tools & Home Improvement niches · +10 vs the category median of 4858
- Market size
- $238K/yr137K searches / yr
- 90-day growth
- +68.5%search demand this quarter
- Competition
- 52%top-5 click share · 6 brands · 75 sellers
Flapen Score
Exterior Polyurethane for Wood against its category
The dotted line is the Tools & Home Improvement average. Past it, Exterior Polyurethane for Wood is stronger. Inside it, weaker.
Market
The Exterior Polyurethane for Wood market on Amazon at a glance
Shoppers on Amazon United States searched for Exterior Polyurethane for Wood 137K times last year and spent an estimated $238K. The top 5 brands take 99% of clicks. Demand peaks in Apr–May–Jun–Jul. Flapen scores it 58 out of 100, a Maybe.
01 · Demand
6.0% of searches ended in a purchase last week.
Shoppers searched for this 137K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. In the latest week, 6.0% of those searches ended in a purchase. Searches in the last 90 days moved +68.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $238K a year.
- Searches, last 12 months
- 137K
- Growth, 90 days vs prior 90
- +68.5%
- Conversion, latest week
- 6.0%
- Market size, estimated
- $238Ka year
- Peak month
- June4.1× the quietest month
- Top search term
- spar urethane40K searches a year
02 · Price
A sale here is worth $28.93.
Listings sell for $28.93 on average, from $7.92 to $89.17. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 250 to 500 of them. At $28.93 that is $7K to $14K a year per listing.
- Average price
- $28.93inside the $15 to $100 sweet spot
- Price range
- $7.92–$89.17
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 8K–10K
- Units per listing a year
- 250–500
- Revenue per listing a year
- $7K–$14K
- Returns
- 1.2%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is low.
41% of listings pay for placement with sponsored ads. 69% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #76 within Finishes, Sealers & Stains. It carries 1,482 reviews at 4.52 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 41%
- Prime listings
- 69%
- Out of stock, average day
- 0.0%
- Average rank
- #76in Finishes, Sealers & Stains
- Average rating
- 4.52 starsAmazon United States average 4.42 stars
- Average reviews
- 1,482per listing
- Listings tracked
- 29
04 · Newcomers
Amazon counts 3 of last year's 3 launches as successful.
3 products launched here in the last 12 months. Amazon counts 3 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 93 months on average, so the names here are established.
- Launched, last 12 months
- 3
- Successful launches
- 3Amazon's first-year sales bar
- Average brand age
- 93 months
Products
Top Exterior Polyurethane for Wood products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Varathane 250241H Water-Based Ultimate Spar Urethane Quart Satin
- Price
- $26.45
- Rating
- 4.5/5
- Reviews
- 873
- Age
- 19y ago
Rust-Oleum 207008 Marine Spar Varnish Quart
- Price
- $19.78
- Rating
- 4.7/5
- Reviews
- 3,950
- Age
- 20y ago
Minwax Water Based Helmsman Spar Urethane Quart Semi-Gloss
- Price
- $23.96
- Rating
- 4.6/5
- Reviews
- 665
- Age
- 17y ago
Minwax Helmsman Water Based Spar Urethane Quart Gloss
- Price
- $22.03
- Rating
- 4.6/5
- Reviews
- 1,425
- Age
- 17y ago
Minwax Helmsman Indoor/Outdoor Spar Urethane Quart Satin
- Price
- $22.81
- Rating
- 4.6/5
- Reviews
- 2,849
- Age
- 20y ago
Trending
90-day click momentum
Varathane Triple Thick Semi-Gloss Spar Urethane
- Price
- $28.82
- Rating
- 4.7/5
- Reviews
- 18
- Age
- 5mo ago
Varathane Triple Thick Satin Spar Urethane
- Price
- $28.21
- Rating
- 4.2/5
- Reviews
- 20
- Age
- 4mo ago
Varathane Water-Based Ultimate Gloss Polyurethane
- Price
- $13.14
- Rating
- 4.6/5
- Reviews
- 8,388
- Age
- 20y ago
Varathane Triple Thick Gloss Spar Urethane
- Price
- $28.67
- Rating
- 4.3/5
- Reviews
- 22
- Age
- 5mo ago
Minwax Helmsman Satin Clear Spar Urethane 11.5 oz.
- Price
- $23.95
- Rating
- 5.0/5
- Reviews
- 6
- Age
- 11y ago
Newest
by launch dateVarathane Triple Thick Satin Spar Urethane
- Price
- $28.21
- Rating
- 4.2/5
- Reviews
- 20
- Age
- 4mo ago
Varathane Triple Thick Gloss Spar Urethane
- Price
- $28.67
- Rating
- 4.3/5
- Reviews
- 22
- Age
- 5mo ago
Varathane Triple Thick Semi-Gloss Spar Urethane
- Price
- $28.82
- Rating
- 4.7/5
- Reviews
- 18
- Age
- 5mo ago
SPRYVARNISH SATIN 11.5OZ
- Price
- $36.47
- Rating
- 4.6/5
- Reviews
- 60
- Age
- 5y ago
1 qt Minwax 63205 Clear Helmsman Indoor/Outdoor Spar Urethane Satin
- Price
- $32.91
- Rating
- 4.8/5
- Reviews
- 20
- Age
- 9y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 52% of clicks. Leaders hold, but buyers still shop past them.
Brands
6 rising
Sellers
75
Top-5 brand share
99%
Top 20: 100%
Top-5 click share
52%
Top 20: 91%
Open market
0%
- Minwax45%
- Varathane40%
- Rust-Oleum10%
- TotalBoat2%
- Seal-Once1%
- BLUEBIRD1%
Demand
Exterior Polyurethane for Wood search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Apr, May, Jun, Jul · busiest ÷ quietest = 4.1×
Search terms
Top Exterior Polyurethane for Wood search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- spar urethane40K/yr
- minwax helmsman spar urethane23K/yr
- helmsman spar urethane12K/yr
- exterior polyurethane9K/yr
- outdoor polyurethane8K/yr
- spar urethane outdoor10K/yr
- exterior polyurethane for wood7K/yr
- helmsman spar urethane clear gloss4K/yr
- minwax spar urethane4K/yr
- water based spar urethane3K/yr
Reviews and returns
What reviews say buyers love and hate about Exterior Polyurethane for Wood
We read the reviews and the return reasons for every product selling here.
“Doesn't seem very thick in terms of paint”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
18 topics
Keep looking
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Best Flapen score
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FAQ
Common Exterior Polyurethane for Wood questions
Answered from the same tracked data.