Exterior Paint

Shoppers searched for this 708K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. In the latest week, 13.2% of those searches ended in a purchase. Searches in the last 90 days moved +23.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $1.0M a year.

Searches, last 12 months

708K

Growth, 90 days vs prior 90

+23.5%

Conversion, latest week

13.2%

Market size, estimated

$1.0Ma year

Peak month

May4.2× the quietest month

Top search term

white spray paint377K searches a year

Listings sell for $11.01 on average, from $5.06 to $33.90. Amazon reports units sold in ranges. This niche sold 100K to 125K a year. The average listing sells 8,000 to 10,000 of them. At $11.01 that is $88K to $110K a year per listing.

Average price

$11.01under the $15 to $100 sweet spot

Price range

$5.06–$33.90

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

100K–125K

Units per listing a year

8,000–10,000

Revenue per listing a year

$88K–$110K

Returns

0.2%of orders · Amazon United States median 2.1%

33% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #7 within Paint & Primer. It carries 17,664 reviews at 4.52 stars, so a new listing needs social proof before a better product.

Sponsored listings

33%

Prime listings

100%

Out of stock, average day

0.0%

Average rank

#7in Paint & Primer

Average rating

4.52 starsAmazon United States average 4.42 stars

Average reviews

17,664per listing

Listings tracked

9

The brands on the shelf have sold for 61 months on average, so the names here are established.

Launched, last 12 months

0

Successful launches

0Amazon's first-year sales bar

Average brand age

61 months