Exterior Door
FailProducts sell for $564.11 on average, outside the sweet spot, so Exterior Door is a Fail.
- Flapen Score
- 43 / 100Ranks 6,589 of 9,536 Tools & Home Improvement niches · −5 vs the category median of 4843
- Market size
- $650K/yr1.0M searches / yr
- 90-day growth
- -2.0%search demand this quarter
- Competition
- 31%top-5 click share · 25 brands · 31 sellers
Flapen Score
Exterior Door against its category
The dotted line is the Tools & Home Improvement average. Past it, Exterior Door is stronger. Inside it, weaker.
Market
The Exterior Door market on Amazon at a glance
Shoppers on Amazon United States searched for Exterior Door 1.0M times last year and spent an estimated $650K. The top 5 brands take 68% of clicks. Flapen scores it 43 out of 100, a Fail.
01 · Demand
0.1% of searches ended in a purchase last week.
Shoppers searched for this 1.0M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. In the latest week, 0.1% of those searches ended in a purchase. Searches in the last 90 days moved -2.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $650K a year.
- Searches, last 12 months
- 1.0M
- Growth, 90 days vs prior 90
- -2.0%
- Conversion, latest week
- 0.1%
- Market size, estimated
- $650Ka year
- Peak month
- August1.4× the quietest month
- Top search term
- front door329K searches a year
02 · Price
A sale here is worth $564.11.
Listings sell for $564.11 on average, from $8.10 to $3208.80. Amazon reports units sold in ranges. This niche sold 1K to 1K a year. The average listing sells 0 to 100 of them. At $564.11 that is $0 to $56K a year per listing.
- Average price
- $564.11above the $15 to $100 sweet spot
- Price range
- $8.10–$3208.80
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 1K–1K
- Units per listing a year
- 0–100
- Revenue per listing a year
- $0–$56K
- Returns
- 2.7%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is low.
89% of listings pay for placement with sponsored ads. 27% ship with Prime. On an average day, 21.0% of listings are out of stock. The average listing ranks #63 within Doors. It carries 965 reviews at 4.70 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 89%
- Prime listings
- 27%
- Out of stock, average day
- 21.0%
- Average rank
- #63in Doors
- Average rating
- 4.70 starsAmazon United States average 4.42 stars
- Average reviews
- 965per listing
- Listings tracked
- 63
04 · Newcomers
Amazon counts 9 of last year's 37 launches as successful.
37 products launched here in the last 12 months. Amazon counts 9 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 38 months on average, so the names here are settling in.
- Launched, last 12 months
- 37
- Successful launches
- 9Amazon's first-year sales bar
- Average brand age
- 38 months
Products
Top Exterior Door products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
JUBEST 36x80 Steel Front Door Premium 6-Panel White Primed Exterior Door Slab with Lockset Hole Energy Efficient Polyurethane Core for Sound & Thermal Insulation Reversible Handing Ready to Paint
- Price
- $300.62
- Rating
- 4.5/5
- Reviews
- 2
- Age
- 4mo ago

Modern 36 x 80 Fiberglass Entry Door with Low-E Glass 6-Lite Front Door for Home Pre-Hung Fiberglass Door System with 4-9/16 Vinyl Frame DIY Paintable Wood Grain (White Right Hand Inswing)
- Price
- $318.07
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 6mo ago

Prime-Line 3809BZ3068-I-WF Woodguard Steel Security Door Bronze
- Price
- $522.29
- Rating
- 4.5/5
- Reviews
- 391
- Age
- 11y ago

KHSHOW 36 x 80 Fiberglass Entry Door with Brickmould Frosted Glass Black Finished Knock-Down Fiberglass Door - Contemporary Style for Homes Front Entrance Right Hand Inswing with Vinyl Frame
- Price
- $677.66
- Rating
- 4.1/5
- Reviews
- 15
- Age
- 1y ago

Modern 36 x 80 Fiberglass Entry Door with Frosted Glass Contemporary Front Door for Home Sturdy Pre-Hung Fiberglass Door System with 4-9/16 White Vinyl Frame (Black Right Hand Inswing)
- Price
- $293.40
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 6mo ago
Trending
90-day click momentum
36 x 80 Fiberglass Exterior Door Slab Black Modern Front Entry Replacement Door Panel with Privacy Frosted Glass Pre-Bored Right Hand Inswing
- Price
- $499.70
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 3mo ago

JUBEST 32 in. x 80 in. Security Door Surface Mount Exterior Front Entry Door Outswing Steel Security Door with Perforated Metal Screen Powder Coated White Lock Not Include
- Price
- $299.91
- Rating
- 5.0/5
- Reviews
- 10
- Age
- 3mo ago

JUBEST 32 in. x 80 in. Security Door Surface Mount Exterior Front Entry Door Outswing Steel Security Door with Perforated Metal Screen Powder Coated Black Lock Not Include
- Price
- $299.85
- Rating
- 5.0/5
- Reviews
- 10
- Age
- 3mo ago

Fiberglass Front Door 36 x 80 with Frosted Glass and Brickmould Left-Hand Inswing Black Finish Knock-Down Door with White 4-9/16 Vinyl Frame Contemporary Entry Door for Residential Use
- Price
- $604.83
- Rating
- 5.0/5
- Reviews
- 4
- Age
- 1y ago

Fiberglass Front Door 36 x 80 with Frosted Glass and Brickmould Right-Hand Inswing Black Finish Knock-Down Door with White 4-9/16 Vinyl Frame Contemporary Entry Door for Residential Use
- Price
- $613.45
- Rating
- 5.0/5
- Reviews
- 4
- Age
- 1y ago
Newest
by launch date
36 x 80 Fiberglass Exterior Door Slab Black Modern Front Entry Replacement Door Panel with Privacy Frosted Glass Pre-Bored Right Hand Inswing
- Price
- $499.70
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 3mo ago

JUBEST 32 in. x 80 in. Security Door Surface Mount Exterior Front Entry Door Outswing Steel Security Door with Perforated Metal Screen Powder Coated White Lock Not Include
- Price
- $299.91
- Rating
- 5.0/5
- Reviews
- 10
- Age
- 3mo ago

JUBEST 36 in. x 80 in. Security Door Surface Mount Exterior Front Entry Door Outswing Steel Security Door with Perforated Metal Screen Powder Coated Black Lock Not Include
- Price
- $323.82
- Rating
- 5.0/5
- Reviews
- 10
- Age
- 3mo ago

JUBEST 32 in. x 80 in. Security Door Surface Mount Exterior Front Entry Door Outswing Steel Security Door with Perforated Metal Screen Powder Coated Black Lock Not Include
- Price
- $299.85
- Rating
- 5.0/5
- Reviews
- 10
- Age
- 3mo ago

Fiberglass Front Entry Door 36 X 80 Black Exterior Door Left Hand Inswing with Brickmould Vinyl Frame Woodgrain Finish Knock-Down Door 6-Lite Low-E Glass Energy Efficiency for Homes Entrance
- Price
- $698.80
- Rating
- 5.0/5
- Reviews
- 7
- Age
- 4mo ago
Competition
Competition: brands, sellers & click share
The top 5 products take only 31% of clicks. An open shelf where new products get seen.
Brands
25 falling
Sellers
31
Top-5 brand share
68%
Top 20: 97%
Top-5 click share
31%
Top 20: 67%
Open market
26%
- KHSHOW24%
- JUBEST20%
- RIDFY11%
- Relaxcabine8%
- PRIME-LINE6%
- JUJUBON5%
Demand
Exterior Door search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.4×
Search terms
Top Exterior Door search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- front door329K/yr
- exterior door228K/yr
- exterior doors90K/yr
- front doors49K/yr
- entry doors38K/yr
- entry door49K/yr
- clearance entry doors19K/yr
- 36x80 exterior door26K/yr
- outside door26K/yr
- front doors for house exterior32K/yr
Reviews and returns
What reviews say buyers love and hate about Exterior Door
We read the reviews and the return reasons for every product selling here.
“Weak magnets”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
17 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Exterior Door questions
Answered from the same tracked data.









