Is Extension Ladder 16ft profitable to sell on Amazon United States?

Flapen scores Extension Ladder 16ft 49 out of 100 on Amazon United States, a Fail. Shoppers spend $229K a year across 45 tracked products. Amazon counts 14 of the 17 products launched in the last year as successful launches. Search demand grew +15.6% in the last 90 days.

How competitive is the Extension Ladder 16ft niche on Amazon United States?

20 brands and 54 sellers compete in Extension Ladder 16ft on Amazon United States. The top 5 Extension Ladder 16ft products take 46% of clicks, and the top 5 brands take 68%.

What do buyers complain about in Extension Ladder 16ft?

Extension Ladder 16ft buyers on Amazon United States complain most about Strength, Weight Heavy, and Quality-Overall. Returns run at 4.2% of orders.

When does demand for Extension Ladder 16ft peak?

Search demand for Extension Ladder 16ft on Amazon United States peaks in Nov, and the busiest month runs 1.9× the quietest.

What does it cost to enter the Extension Ladder 16ft niche?

Extension Ladder 16ft sells for $206.99 on average on Amazon United States, outside the $15 to $100 sweet spot. Listings run $75.28 to $896.51. The average product has 543 reviews, the count a new listing must catch up to.

Extension Ladder 16ft

Fail

Prices span $75.28–$896.51, mostly outside the sweet spot, so Extension Ladder 16ft is a Fail.

Filters High Price

Flapen Score: 49
49 / 100Top 44% of 9,536 Tools & Home Improvement niches · +1 vs the category median of 48
Market size: $229K/yr60K searches / yr
90-day growth: +15.6%search demand this quarter
Competition: 46%top-5 click share · 20 brands · 54 sellers

Flapen Score

Extension Ladder 16ft against its category

The dotted line is the Tools & Home Improvement average. Past it, Extension Ladder 16ft is stronger. Inside it, weaker.

49Fail

This niche Category average

See the method

Market

The Extension Ladder 16ft market on Amazon at a glance

Shoppers on Amazon United States searched for Extension Ladder 16ft 60K times last year and spent an estimated $229K. The top 5 brands take 68% of clicks. Demand peaks in Nov. Flapen scores it 49 out of 100, a Fail.

01 · Demand

1.8% of searches ended in a purchase last week.

Shoppers searched for this 60K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. In the latest week, 1.8% of those searches ended in a purchase. Searches in the last 90 days moved +15.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $229K a year.

Searches, last 12 months: 60K
Growth, 90 days vs prior 90: +15.6%
Conversion, latest week: 1.8%
Market size, estimated: $229Ka year
Peak month: November1.9× the quietest month
Top search term: telescopic ladder 20 ft14K searches a year

02 · Price

A sale here is worth $206.99.

Listings sell for $206.99 on average, from $75.28 to $896.51. Amazon reports units sold in ranges. This niche sold 1K to 1K a year. The average listing sells 0 to 100 of them. At $206.99 that is $0 to $21K a year per listing.

Average price: $206.99above the $15 to $100 sweet spot
Price range: $75.28–$896.51
Amazon United States median price: $24.38across 115,062 niches
Units sold a year: 1K–1K
Units per listing a year: 0–100
Revenue per listing a year: $0–$21K
Returns: 4.2%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

87% of listings pay for placement with sponsored ads. 76% ship with Prime. On an average day, 16.4% of listings are out of stock. The average listing ranks #29 within Ladders. It carries 543 reviews at 4.22 stars, so a new listing needs social proof before a better product.

Sponsored listings: 87%
Prime listings: 76%
Out of stock, average day: 16.4%
Average rank: #29in Ladders
Average rating: 4.22 starsAmazon United States average 4.42 stars
Average reviews: 543per listing
Listings tracked: 45

04 · Newcomers

Amazon counts 14 of last year's 17 launches as successful.

17 products launched here in the last 12 months. Amazon counts 14 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 44 months on average, so the names here are settling in.

Launched, last 12 months: 17
Successful launches: 14Amazon's first-year sales bar
Average brand age: 44 months

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