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Extendable Level

Fail

Buyers convert on only 1.2% of searches, so Extendable Level is a Fail.

Flapen Score
42
42 / 100
Ranks 6,968 of 9,536 Tools & Home Improvement niches · −6 vs the category median of 48
Market size
$70K/yr31K searches / yr
90-day growth
+6.2%search demand this quarter
Competition
53%top-5 click share · 11 brands · 67 sellers

Flapen Score

Extendable Level against its category

The dotted line is the Tools & Home Improvement average. Past it, Extendable Level is stronger. Inside it, weaker.

42Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Extendable Level market on Amazon at a glance

Shoppers on Amazon United States searched for Extendable Level 31K times last year and spent an estimated $70K. The top 5 brands take 88% of clicks. Flapen scores it 42 out of 100, a Fail.

01 · Demand

1.2% of searches ended in a purchase last week.

Shoppers searched for this 31K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. In the latest week, 1.2% of those searches ended in a purchase. Searches in the last 90 days moved +6.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $70K a year.

Searches, last 12 months
31K
Growth, 90 days vs prior 90
+6.2%
Conversion, latest week
1.2%
Market size, estimated
$70Ka year
Top search term
extendable level15K searches a year

02 · Price

A sale here is worth $188.36.

Listings sell for $188.36 on average, from $10.98 to $477.71. Amazon reports units sold in ranges. This niche sold 250 to 500 a year. The average listing sells 0 to 100 of them. At $188.36 that is $0 to $19K a year per listing.

Average price
$188.36above the $15 to $100 sweet spot
Price range
$10.98–$477.71
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
250–500
Units per listing a year
0–100
Revenue per listing a year
$0–$19K
Returns
2.1%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

56% of listings pay for placement with sponsored ads. 84% ship with Prime. On an average day, 8.2% of listings are out of stock. The average listing ranks #347 within Measuring & Layout Tools. It carries 207 reviews at 4.35 stars, so a new listing needs social proof before a better product.

Sponsored listings
56%
Prime listings
84%
Out of stock, average day
8.2%
Average rank
#347in Measuring & Layout Tools
Average rating
4.35 starsAmazon United States average 4.42 stars
Average reviews
207per listing
Listings tracked
25

04 · Newcomers

Amazon counts 4 of last year's 4 launches as successful.

4 products launched here in the last 12 months. Amazon counts 4 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 62 months on average, so the names here are established.

Launched, last 12 months
4
Successful launches
4Amazon's first-year sales bar
Average brand age
62 months

Products

Top Extendable Level products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 53% of clicks. Leaders hold, but buyers still shop past them.

$0$3K$6K$8K$11K1101001K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

11 falling

Sellers

67

Top-5 brand share

88%

Top 20: 100%

Top-5 click share

53%

Top 20: 95%

Open market

9%

  • Johnson39%
  • Stabila34%
  • OX6%
  • IRWIN6%
  • Milwaukee4%
  • CRAFTSMAN3%
  • Open — no brand owns it (5 brands, 9%)

Demand

Extendable Level search demand

Weekly searches over the year, seasonality beneath. Pick a range.

1K600Spike '26DecJanFebMarAprMayJunJul

Peak months: May · busiest ÷ quietest = 1.6× · 8 of 12 months tracked

Search terms

Top Extendable Level search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • extendable level15K/yr
  • adjustable level5K/yr
  • plate level6K/yr
  • stabila extendable level4K/yr

Reviews and returns

What reviews say buyers love and hate about Extendable Level

We read the reviews and the return reasons for every product selling here.

27%of positive reviews mention “Quality-Overall”
13%of negative reviews mention “Strength”
2.1%of orders come back
“Flimsy and bend easily”
A buyer, on “Strength”13% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

15 topics

NegativePositive

FAQ

Common Extendable Level questions

Answered from the same tracked data.