Is Expanding Foam profitable to sell on Amazon United States?

Flapen scores Expanding Foam 63 out of 100 on Amazon United States, a Maybe. Shoppers spend $618K a year across 24 tracked products. Amazon counts 1 of the 1 products launched in the last year as successful launches. Search demand grew +21.9% in the last 90 days.

How competitive is the Expanding Foam niche on Amazon United States?

13 brands and 128 sellers compete in Expanding Foam on Amazon United States. The top 5 Expanding Foam products take 59% of clicks, and the top 5 brands take 84%.

What do buyers complain about in Expanding Foam?

Expanding Foam buyers on Amazon United States complain most about Spray/Flow, Functionality-Overall, and Quality-Overall. Returns run at 0.1% of orders.

When does demand for Expanding Foam peak?

Search demand for Expanding Foam on Amazon United States peaks in Oct, and the busiest month runs 1.6× the quietest.

What does it cost to enter the Expanding Foam niche?

Expanding Foam sells for $22.06 on average on Amazon United States, inside the $15 to $100 sweet spot. Listings run $6.32 to $87.04. The average product has 4,059 reviews, the count a new listing must catch up to.

Expanding Foam

Maybe

Returns run at only 0.1% of orders. But the average product has 4,059 reviews to catch up to, so Expanding Foam is a Maybe.

Flapen Score: 63
63 / 100Top 4% of 9,536 Tools & Home Improvement niches · +15 vs the category median of 48
Market size: $618K/yr311K searches / yr
90-day growth: +21.9%search demand this quarter
Competition: 59%top-5 click share · 13 brands · 128 sellers

Flapen Score

Expanding Foam against its category

The dotted line is the Tools & Home Improvement average. Past it, Expanding Foam is stronger. Inside it, weaker.

63Maybe

This niche Category average

See the method

Market

The Expanding Foam market on Amazon at a glance

Shoppers on Amazon United States searched for Expanding Foam 311K times last year and spent an estimated $618K. The top 5 brands take 84% of clicks. Demand peaks in Oct. Flapen scores it 63 out of 100, a Maybe.

01 · Demand

9.0% of searches ended in a purchase last week.

Shoppers searched for this 311K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. In the latest week, 9.0% of those searches ended in a purchase. Searches in the last 90 days moved +21.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $618K a year.

Searches, last 12 months: 311K
Growth, 90 days vs prior 90: +21.9%
Conversion, latest week: 9.0%
Market size, estimated: $618Ka year
Peak month: October1.6× the quietest month
Top search term: expanding foam215K searches a year

02 · Price

A sale here is worth $22.06.

Listings sell for $22.06 on average, from $6.32 to $87.04. Amazon reports units sold in ranges. This niche sold 25K to 30K a year. The average listing sells 1,500 to 2,000 of them. At $22.06 that is $33K to $44K a year per listing.

Average price: $22.06inside the $15 to $100 sweet spot
Price range: $6.32–$87.04
Amazon United States median price: $24.38across 115,062 niches
Units sold a year: 25K–30K
Units per listing a year: 1,500–2,000
Revenue per listing a year: $33K–$44K
Returns: 0.1%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

79% of listings pay for placement with sponsored ads. 92% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #31 within Adhesives & Sealers. It carries 4,059 reviews at 4.30 stars, so a new listing needs social proof before a better product.

Sponsored listings: 79%
Prime listings: 92%
Out of stock, average day: 0.0%
Average rank: #31in Adhesives & Sealers
Average rating: 4.30 starsAmazon United States average 4.42 stars
Average reviews: 4,059per listing
Listings tracked: 24

04 · Newcomers

Amazon counts 1 of last year's 1 launches as successful.

1 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 61 months on average, so the names here are established.

Launched, last 12 months: 1
Successful launches: 1Amazon's first-year sales bar
Average brand age: 61 months

Products