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Exit Signs with Emergency Lights

Maybe

Shoppers spend $2.0M a year here. But demand is soft, at -9.6% this quarter, so Exit Signs with Emergency Lights is a Maybe.

Flapen Score
55
55 / 100
Top 21% of 9,536 Tools & Home Improvement niches · +7 vs the category median of 48
Market size
$2.0M/yr344K searches / yr
90-day growth
-9.6%search demand this quarter
Competition
58%top-5 click share · 13 brands · 57 sellers

Flapen Score

Exit Signs with Emergency Lights against its category

The dotted line is the Tools & Home Improvement average. Past it, Exit Signs with Emergency Lights is stronger. Inside it, weaker.

55Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Exit Signs with Emergency Lights market on Amazon at a glance

Shoppers on Amazon United States searched for Exit Signs with Emergency Lights 344K times last year and spent an estimated $2.0M. The top 5 brands take 79% of clicks. Demand peaks in Sep. Flapen scores it 55 out of 100, a Maybe.

01 · Demand

9.0% of searches ended in a purchase last week.

Shoppers searched for this 344K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. In the latest week, 9.0% of those searches ended in a purchase. Searches in the last 90 days moved -9.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $2.0M a year.

Searches, last 12 months
344K
Growth, 90 days vs prior 90
-9.6%
Conversion, latest week
9.0%
Market size, estimated
$2.0Ma year
Peak month
September1.6× the quietest month
Top search term
exit signs with emergency lights98K searches a year

02 · Price

A sale here is worth $65.11.

Listings sell for $65.11 on average, from $17.58 to $246.59. Amazon reports units sold in ranges. This niche sold 30K to 40K a year. The average listing sells 1,250 to 1,500 of them. At $65.11 that is $81K to $98K a year per listing.

Average price
$65.11inside the $15 to $100 sweet spot
Price range
$17.58–$246.59
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
30K–40K
Units per listing a year
1,250–1,500
Revenue per listing a year
$81K–$98K
Returns
2.4%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads.

96% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #62 within Commercial Lighting. It carries 391 reviews at 4.66 stars, so a new listing needs social proof before a better product.

Sponsored listings
96%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#62in Commercial Lighting
Average rating
4.66 starsAmazon United States average 4.42 stars
Average reviews
391per listing
Listings tracked
25

04 · Newcomers

Amazon counts 1 of last year's 2 launches as successful.

2 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 58 months on average, so the names here are settling in.

Launched, last 12 months
2
Successful launches
1Amazon's first-year sales bar
Average brand age
58 months

Products

Top Exit Signs with Emergency Lights products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 58% of clicks. Leaders hold, but buyers still shop past them.

$0$201K$402K$603K$803K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

13 flat

Sellers

57

Top-5 brand share

79%

Top 20: 100%

Top-5 click share

58%

Top 20: 95%

Open market

16%

  • TANLUX41%
  • Amazon Basics13%
  • FREELICHT12%
  • Sunco Lighting8%
  • Lithonia Lighting6%
  • CM MZY5%
  • Open — no brand owns it (7 brands, 16%)

Demand

Exit Signs with Emergency Lights search demand

Weekly searches over the year, seasonality beneath. Pick a range.

10K6KSpike '24SepDecMarJunAugNovMarMay

Peak months: Sep · busiest ÷ quietest = 1.6×

Search terms

Top Exit Signs with Emergency Lights search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • exit signs with emergency lights98K/yr
  • emergency exit sign46K/yr
  • exit light36K/yr
  • emergency exit lights with battery backup16K/yr
  • exit sign with lights13K/yr
  • exit lights with emergency backup lighting13K/yr
  • emergency exit light16K/yr
  • exit sign with emergency lights12K/yr
  • commercial lighted exit signs10K/yr
  • battery powered exit sign9K/yr

Reviews and returns

What reviews say buyers love and hate about Exit Signs with Emergency Lights

We read the reviews and the return reasons for every product selling here.

17%of positive reviews mention “Value For Money”
14%of negative reviews mention “Quality-Overall”
2.4%of orders come back
“Junk”
A buyer, on “Quality-Overall”14% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Exit Signs with Emergency Lights questions

Answered from the same tracked data.