exit sign
Worth a lookShows a sweet-spot price point ($30.63 avg), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Avg price
Incredible$30.63avg listing price — sweet spot $15–$100
Review moat
Great295.38avg incumbent reviews — the moat a new listing must climb
Price range
Great$6.01–$106.34cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Great8.3%search→purchase rate — share of searches ending in a sale
Market size
Good$765K$765K/yr · 301K searches
Returns
Good2.3%return rate — above 5% kills the launch gate
Competition
Okay57%top-5 click share — leaders hold, buyers still browse
Brand share
Okay78%top-5 brand share — brands hold most of the demand
Growth
Bad-2.8%90-day search growth — must beat 0% to launch
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
According to Flapen's Amazon United States niche tracking, exit sign is a $765K/yr Amazon United States market (301K searches/yr). The top 5 brands hold 78% of demand. Demand peaks in Jun. Verdict: Worth a look — 56/100.
Data updated Jul 28, 2026 · scored weekly · How we score niches
exit sign market data
- Units sold / yr
- 30K–40K
- avg 1,000–1,250/product
- Revenue / yr
- $919K–$1.2M
- units × avg price
- Conversion rate
- 8.3%
- Avg BSR
- #212
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 96%
- Out of stock
- 0.0%
- Avg brand age
- 59 months
- Avg seller age
- 153 days
Competition & brand share
The top 5 products take 57% of clicks — established leaders, but buyers still shop beyond them.Brands
15 falling
Sellers
44
Top-5 brand share
78%
Top 20: 100%
Top-5 click share
57%
Top 20: 96%
Open market
18%
- TANLUX22%
- Frohllia22%
- Amazon Basics18%
- Sigicanage9%
- Lithonia Lighting6%
- FREELICHT4%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -2.8% search growth over the last 90 days.Peak months: Jun · busiest ÷ quietest = 1.7×
Top exit sign search terms
- exit sign218K/yr
- exit signs49K/yr
- exit signs for business22K/yr
- fire exit sign8K/yr
- reflective exit sign3K/yr
Top exit sign products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
(2 Pack) Exit Signs Aluminum Exit Sign with Red Background Exit Sign for Door and Wall Mount - High Visibility Reflective Safety Signs Easy to Install (Red Exit Signs 8 x 6 inches)
Frohllia$9.024.6★111 rev
Amazon Basics LED Emergency Exit Sign Double Face UL Certified Fire Retardant Hardwired with Battery Backup Red 1-Pack
Amazon Basics$17.584.6★784 rev
TANLUX Red Exit Sign with Emergency Lights LED Emergency Exit Light with Battery Backup UL Listed AC 120/277V Commercial Emergency Lights Combo for Business - 1 Pack
TANLUX$27.654.6★949 rev
Lithonia Lighting Single-Sided LED Exit Sign Switchable Red Green White
Lithonia Lighting$19.774.6★382 rev
Exit Signs 2 Pack 10x7 Inch Premium Self-Adhesive Vinyl Laminated for Ultimate UV Weather Scratch Water and Fade Resistance
Sigicanage$6.404.6★65 rev
Newest
by launch date
RMCLUX Exit Signs with Emergency Lights Double Face Exit AC 120-277V Hardwired Exit Signs for Business Indoor ETL Listed 2 Pack
RMCLUX$35.2327 rev
Metal Stainless Steel Exit Sign for business With Self Adhesive 9x3in (Exit)
LEMBANG$7.905 rev
5 Pack Exit Signs Exit Sign Stickers for Door and Wall Mount - High Visibility Safety Sign Premium Self-Adhesive Vinyl Easy to Install (Red)
Frohllia$14.0329 rev
Exit Sign Stickers Red 2 Pack 10x4 Inch Vinyl Laminated for UV Weather & Fade Resistance Indoor & Outdoor for Business School Office
Sigicanage$6.0165 rev
GicnKeuz Exit Signs 107 Inches Exit Red Sign .040 Reflective Aluminum Waterproof and Fade Resistant 4 Pre-drilled holes Easy to Install Indoors and Outdoors Use (2-pack)
GicnKeuz$6.8012 rev
Trending
90-day click momentum5 Pack Exit Signs Exit Sign Stickers for Door and Wall Mount - High Visibility Safety Sign Premium Self-Adhesive Vinyl Easy to Install (Red)
Frohllia$14.034.8★
GicnKeuz Exit Signs 107 Inches Exit Red Sign .040 Reflective Aluminum Waterproof and Fade Resistant 4 Pre-drilled holes Easy to Install Indoors and Outdoors Use (2-pack)
GicnKeuz$6.804.8★
RMCLUX Exit Signs with Emergency Lights Double Face Exit AC 120-277V Hardwired Exit Signs for Business Indoor ETL Listed 2 Pack
RMCLUX$35.234.9★
Metal Stainless Steel Exit Sign for business With Self Adhesive 9x3in (Exit)
LEMBANG$7.905.0★
Exit Sign Stickers Red 2 Pack 10x4 Inch Vinyl Laminated for UV Weather & Fade Resistance Indoor & Outdoor for Business School Office
Sigicanage$6.014.6★
What buyers say about exit sign
What buyers praise and complain about, mined from review topics.What buyers love
“Worth the price”
“Easy Install”
“Perfect for our gates”
“Product is as described”
“Lights are very bright”
“they have good stickiness”
“Works great”
“They seem to be durable”
“easy”
“Very reliable”
What buyers complain about
“POOR ADHESION”
“not the highest quality”
“they aren't very bright”
“Fragile”
“Small”
“Can't Choose Arrow Directions”
“There is no way to hang the sign”
“not battery friendly”
“Does not function after 2 months”
“You must hire an electrician to install it correctly”
Top return reasons
Common questions
- Is exit sign profitable to sell on Amazon United States?
- The niche generates $765K/yr across 24 tracked products. 0 of 4 products launched in the last 360 days are still selling. 90-day search growth is -2.8%. Flapen's verdict: Worth a look (56/100).
- How competitive is the exit sign niche?
- 15 brands and 44 sellers compete. The top 5 products take 57% of clicks and top 5 brands hold 78% of demand.
- What do buyers complain about in exit sign?
- Top complaints mined from reviews: Adhesion/Stickiness, Quality-Overall, Brightness/Shine/Glow. The return rate is 2.3%.
- When does demand for exit sign peak?
- Demand peaks in Jun; the busiest month runs 1.7× the quietest.
- What does it cost to enter the exit sign niche?
- Listings span $6.01–$106.34; the average listing price is $30.63 (sweet spot $15–$100). The average incumbent carries 295 reviews — the moat a new listing must climb.