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Everbrite

Fail

The top 5 brands take 100% of clicks, so Everbrite is a Fail.

Flapen Score
49
49 / 100
Top 44% of 9,536 Tools & Home Improvement niches · +1 vs the category median of 48
Market size
$177K/yr54K searches / yr
90-day growth
+27.1%search demand this quarter
Competition
86%top-5 click share · 5 brands · 40 sellers

Flapen Score

Everbrite against its category

The dotted line is the Tools & Home Improvement average. Past it, Everbrite is stronger. Inside it, weaker.

49Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Everbrite market on Amazon at a glance

Shoppers on Amazon United States searched for Everbrite 54K times last year and spent an estimated $177K. All 5 brands take every click. Demand peaks in Apr–May–Jun. Flapen scores it 49 out of 100, a Fail.

01 · Demand

7.3% of searches ended in a purchase last week.

Shoppers searched for this 54K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. In the latest week, 7.3% of those searches ended in a purchase. Searches in the last 90 days moved +27.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $177K a year.

Searches, last 12 months
54K
Growth, 90 days vs prior 90
+27.1%
Conversion, latest week
7.3%
Market size, estimated
$177Ka year
Peak month
June2.3× the quietest month
Top search term
everbrite coating18K searches a year

02 · Price

A sale here is worth $44.48.

Listings sell for $44.48 on average, from $13.85 to $99.23. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 250 to 500 of them. At $44.48 that is $11K to $22K a year per listing.

Average price
$44.48inside the $15 to $100 sweet spot
Price range
$13.85–$99.23
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
3K–4K
Units per listing a year
250–500
Revenue per listing a year
$11K–$22K
Returns
1.7%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

80% of listings pay for placement with sponsored ads. 90% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #1,918 within Power Finishing Tool Parts & Accessories. It carries 1,034 reviews at 4.40 stars, so a new listing needs social proof before a better product.

Sponsored listings
80%
Prime listings
90%
Out of stock, average day
0.0%
Average rank
#1,918in Power Finishing Tool Parts & Accessories
Average rating
4.40 starsAmazon United States average 4.42 stars
Average reviews
1,034per listing
Listings tracked
10

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 64 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
64 months

Products

Top Everbrite products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 86% of clicks. A locked shelf that new listings rarely crack.

$0$18K$35K$53K$71K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

5 falling

Sellers

40

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

86%

Top 20: 100%

Open market

0%

  • ProtectaClear74%
  • EverBrite12%
  • Everbrite10%
  • STAR BRITE2%
  • Generic2%

Demand

Everbrite search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K2KSpike '24Spike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Apr, May, Jun · busiest ÷ quietest = 2.3×

Search terms

Top Everbrite search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • everbrite coating18K/yr
  • everbrite18K/yr
  • everbrite clear protective coating6K/yr
  • everbrite protective coating5K/yr
  • everbright coating2K/yr
  • everbright3K/yr
  • ever brite2K/yr

Reviews and returns

What reviews say buyers love and hate about Everbrite

We read the reviews and the return reasons for every product selling here.

16%of positive reviews mention “Quality-Overall”
17%of negative reviews mention “Functionality-Overall”
1.7%of orders come back
“Did not work”
A buyer, on “Functionality-Overall”17% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Everbrite questions

Answered from the same tracked data.