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Eufy Smart Lock E30

Fail

The top 5 products take 100% of clicks, so Eufy Smart Lock E30 is a Fail.

Flapen Score
25
25 / 100
Ranks 9,423 of 9,536 Tools & Home Improvement niches · −23 vs the category median of 48
Market size
$29K/yr9K searches / yr
90-day growth
-14.5%search demand this quarter
Competition
100%top-5 click share · 1 brands · 6 sellers

Flapen Score

Eufy Smart Lock E30 against its category

The dotted line is the Tools & Home Improvement average. Past it, Eufy Smart Lock E30 is stronger. Inside it, weaker.

25Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Eufy Smart Lock E30 market on Amazon at a glance

Shoppers on Amazon United States searched for Eufy Smart Lock E30 9K times last year and spent an estimated $29K. One brand takes every click. Demand peaks in Sep–Oct–Nov. Flapen scores it 25 out of 100, a Fail.

01 · Demand

2.8% of searches ended in a purchase last week.

Shoppers searched for this 9K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. In the latest week, 2.8% of those searches ended in a purchase. Searches in the last 90 days moved -14.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $29K a year.

Searches, last 12 months
9K
Growth, 90 days vs prior 90
-14.5%
Conversion, latest week
2.8%
Market size, estimated
$29Ka year
Peak month
September6.5× the quietest month
Top search term
eufy e30 smart lock4K searches a year

02 · Price

A sale here is worth $119.93.

Listings sell for $119.93 on average, from $61.47 to $205.52. Amazon reports units sold in ranges. This niche sold 250 to 500 a year. The average listing sells 0 to 100 of them. At $119.93 that is $0 to $12K a year per listing.

Average price
$119.93above the $15 to $100 sweet spot
Price range
$61.47–$205.52
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
250–500
Units per listing a year
0–100
Revenue per listing a year
$0–$12K
Returns
5.2%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

60% of listings pay for placement with sponsored ads. 80% ship with Prime. On an average day, 5.8% of listings are out of stock. The average listing ranks #62 within Door Hardware & Locks. It carries 1,568 reviews at 4.18 stars, so a new listing needs social proof before a better product.

Sponsored listings
60%
Prime listings
80%
Out of stock, average day
5.8%
Average rank
#62in Door Hardware & Locks
Average rating
4.18 starsAmazon United States average 4.42 stars
Average reviews
1,568per listing
Listings tracked
5

04 · Newcomers

Brands here are young.

The brands on the shelf have sold for 30 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
30 months

Products

Top Eufy Smart Lock E30 products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 100% of clicks. A locked shelf that new listings rarely crack.

$0$6K$12K$17K$23K1001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

1 flat

Sellers

6

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

100%

Top 20: 100%

Open market

0%

  • eufy Security100%

Demand

Eufy Smart Lock E30 search demand

Weekly searches over the year, seasonality beneath. Pick a range.

700500Prime Day '25Spike '25Black Friday '25Spike '26JunJulAugSepOctNovDecJanFebMarAprMayJunJul

Peak months: Sep, Oct, Nov · busiest ÷ quietest = 6.5×

Reviews and returns

What reviews say buyers love and hate about Eufy Smart Lock E30

We read the reviews and the return reasons for every product selling here.

25%of positive reviews mention “Assembly/Installation”
18%of negative reviews mention “Durability”
5.2%of orders come back
“did not last”
A buyer, on “Durability”18% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Eufy Smart Lock E30 questions

Answered from the same tracked data.