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Etekcity Smart Plug

Fail

Shoppers spend only $4K a year here, so Etekcity Smart Plug is a Fail.

Flapen Score
32
32 / 100
Ranks 9,041 of 9,536 Tools & Home Improvement niches · −16 vs the category median of 48
Market size
$4K/yr11K searches / yr
90-day growth
-12.9%search demand this quarter
Competition
64%top-5 click share · 7 brands · 15 sellers

Flapen Score

Etekcity Smart Plug against its category

The dotted line is the Tools & Home Improvement average. Past it, Etekcity Smart Plug is stronger. Inside it, weaker.

32Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Etekcity Smart Plug market on Amazon at a glance

Shoppers on Amazon United States searched for Etekcity Smart Plug 11K times last year and spent an estimated $4K. The top 5 brands take 85% of clicks. Demand peaks in Nov–Dec. Flapen scores it 32 out of 100, a Fail.

01 · Demand

1.7% of searches ended in a purchase last week.

Shoppers searched for this 11K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. In the latest week, 1.7% of those searches ended in a purchase. Searches in the last 90 days moved -12.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $4K a year.

Searches, last 12 months
11K
Growth, 90 days vs prior 90
-12.9%
Conversion, latest week
1.7%
Market size, estimated
$4Ka year
Peak month
December9.5× the quietest month
Top search term
vesync smart plug10K searches a year

02 · Price

A sale here is worth $21.80.

Listings sell for $21.80 on average, from $9.72 to $36.50. Amazon reports units sold in ranges. This niche sold 500 to 750 a year. The average listing sells 0 to 100 of them. At $21.80 that is $0 to $2K a year per listing.

Average price
$21.80inside the $15 to $100 sweet spot
Price range
$9.72–$36.50
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
500–750
Units per listing a year
0–100
Revenue per listing a year
$0–$2K
Returns
3.9%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

75% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 15.4% of listings are out of stock. The average listing ranks #34 within Outlets & Accessories. It carries 22,047 reviews at 4.47 stars, so a new listing needs social proof before a better product.

Sponsored listings
75%
Prime listings
100%
Out of stock, average day
15.4%
Average rank
#34in Outlets & Accessories
Average rating
4.47 starsAmazon United States average 4.42 stars
Average reviews
22,047per listing
Listings tracked
12

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 42 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
42 months

Products

Top Etekcity Smart Plug products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 64% of clicks. Leaders hold, but buyers still shop past them.

$0$402$804$1K$2K1001K10K100K1.0M Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

7 falling

Sellers

15

Top-5 brand share

85%

Top 20: 100%

Top-5 click share

64%

Top 20: 100%

Open market

7%

  • Govee22%
  • Kasa Smart21%
  • EIGHTREE20%
  • GHome Smart12%
  • wooaismart10%
  • Linkind8%
  • Open — no brand owns it (1 brand, 7%)

Demand

Etekcity Smart Plug search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K1KSpike '24Holiday '24Spike '25Prime Day '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 9.5×

Search terms

Top Etekcity Smart Plug search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • vesync smart plug10K/yr
  • sagewe smart plug vesync466/yr
  • vesync smart plug by etekcity416/yr

Reviews and returns

What reviews say buyers love and hate about Etekcity Smart Plug

We read the reviews and the return reasons for every product selling here.

20%of positive reviews mention “Assembly/Installation”
30%of negative reviews mention “Connectivity-Overall”
3.9%of orders come back
“Impossible to connect”
A buyer, on “Connectivity-Overall”30% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

15 topics

NegativePositive

FAQ

Common Etekcity Smart Plug questions

Answered from the same tracked data.