etekcity smart plug
Skip itA small market ($4K/yr) — this niche doesn't clear our bar today.
Avg price
Great$21.80avg listing price — sweet spot $15–$100
Price range
Great$9.72–$36.50cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Returns
Okay3.9%return rate — above 5% kills the launch gate
Competition
Okay64%top-5 click share — leaders hold, buyers still browse
Brand share
Okay85%top-5 brand share — brands hold most of the demand
Conversion
Bad1.7%search→purchase rate — share of searches ending in a sale
Growth
Bad-12.9%90-day search growth — must beat 0% to launch
Review moat
Bad22,047.08avg incumbent reviews — the moat a new listing must climb
Market size
Bad$4K$4K/yr · 11K searches
According to Flapen's Amazon United States niche tracking, etekcity smart plug is a $4K/yr Amazon United States market (11K searches/yr). The top 5 brands hold 85% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 32/100.
Data updated Jul 27, 2026 · scored weekly · How we score niches
etekcity smart plug market data
- Units sold / yr
- 500–750
- avg 0–100/product
- Revenue / yr
- $11K–$16K
- units × avg price
- Conversion rate
- 1.7%
- Avg BSR
- #34
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 75%
- Out of stock
- 15.4%
- Avg brand age
- 42 months
- Avg seller age
- 198 days
Competition & brand share
The top 5 products take 64% of clicks — established leaders, but buyers still shop beyond them.Brands
7 falling
Sellers
15
Top-5 brand share
85%
Top 20: 100%
Top-5 click share
64%
Top 20: 100%
Open market
7%
- Govee22%
- Kasa Smart21%
- EIGHTREE20%
- GHome Smart12%
- wooaismart10%
- Linkind8%
- Open — no brand owns it (1 brand, 7%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -12.9% search growth over the last 90 days.Peak months: Nov, Dec · busiest ÷ quietest = 9.5×
Top etekcity smart plug search terms
- vesync smart plug10K/yr
- sagewe smart plug vesync466/yr
- vesync smart plug by etekcity416/yr
Top etekcity smart plug products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 12 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Govee Smart Plug WiFi Plugs Work with Alexa & Google Assistant Smart Outlet with Timer & Group Controller WiFi Outlet for Home No Hub Required ETL & FCC Certified 2.4G WiFi Only 4 Pack
Govee$26.384.5★13,726 rev
EIGHTREE Smart Plug WiFi Outlet Works with Alexa & Google Home Smart Home Socket with Remote Control & Timer Function 2.4GHz WiFi Only 4 Packs
EIGHTREE$21.094.5★9,813 rev
Kasa Smart Plug HS103P4 Wi-Fi Outlet Works with Alexa Echo Google Home & IFTTT No Hub Required Remote Control 15 Amp UL Certified 4-Pack White
Kasa Smart$25.054.6★150,511 rev
wooaismart Smart Plug WiFi Plugs Work with Alexa & Google Assistant Smart Outlet with Timer & Group Controller WiFi Outlet for Home No Hub Required ETL & FCC Certified 2.4GHz WiFi 10A 2 Pack
wooaismart$15.074.3★110 rev
Linkind Matter Smart Plug Work with Apple Home Siri Alexa Google SmartThings Smart Home Smart Outlet Timer 15A/1800W APP Remote Control & Schedule 2.4G Wi-Fi Only 4 Pack
Linkind$24.604.4★1,613 rev
Newest
by launch datewooaismart Smart Plug WiFi Plugs Work with Alexa & Google Assistant Smart Outlet with Timer & Group Controller WiFi Outlet for Home No Hub Required ETL & FCC Certified 2.4GHz WiFi 10A 2 Pack
wooaismart$15.07110 rev
Amazon Basics Smart Plug Works with Alexa Only Voice Control Remote APP Control Schedule Compact Design Versatile 2.4 GHz Wi-Fi No Hub Required 4-Pack White
Amazon Basics$25.167,993 rev
GHome Smart Plug WiFi Smart Plugs Work with Alexa and Google Home Smart Outlet Timer with APP Remote Control 2.4GHz Wi-Fi Only No Hub Required ETL FCC Listed White
GHome Smart$9.724,148 rev
GHome Smart Plug WiFi Smart Plugs Work with Alexa and Google Home Smart Outlet Timer with APP Remote Control 2.4GHz Wi-Fi Only No Hub Required ETL FCC Listed
GHome Smart$25.474,148 rev
EIGHTREE Smart Plug 5GHz& 2.4GHz 15A WiFi Smart Outlet Compatible with Alexa & Google Home Smart Home WiFi Plug with Remote Control Timer Outlet with Schedule 4 Packs
EIGHTREE$36.503,130 rev
Trending
90-day click momentumGHome Smart Plug WiFi Smart Plugs Work with Alexa and Google Home Smart Outlet Timer with APP Remote Control 2.4GHz Wi-Fi Only No Hub Required ETL FCC Listed White
GHome Smart$9.724.4★
Kasa Smart Plug Ultra Mini 15A Smart Home Wi-Fi Outlet Works with Alexa Google Home No Hub Required UL Certified 2.4G WiFi Only 2 Count (Pack of 1)(EP10P2) White
Kasa Smart$14.414.5★
wooaismart Smart Plug WiFi Plugs Work with Alexa & Google Assistant Smart Outlet with Timer & Group Controller WiFi Outlet for Home No Hub Required ETL & FCC Certified 2.4GHz WiFi 10A 2 Pack
wooaismart$15.074.3★
Kasa Outdoor Smart Plug Smart Home Wi-Fi Outlet with 2 Sockets IP64 Weather Resistance Compatible with Alexa Google Home & IFTTT No Hub Required ETL Certified(EP40) Black
Kasa Smart$17.114.6★
EIGHTREE Smart Plug 5GHz& 2.4GHz 15A WiFi Smart Outlet Compatible with Alexa & Google Home Smart Home WiFi Plug with Remote Control Timer Outlet with Schedule 4 Packs
EIGHTREE$36.504.5★
What buyers say about etekcity smart plug
What buyers praise and complain about, mined from review topics.What buyers love
“Easy Set-Up”
“Great plug”
“Ease of use”
“Easy to connect”
“Excellent product”
“They are affordable”
“As advertised”
“Compatible”
“WORKS GREAT, FAST COMMUNICATION WITH ALEXA”
“Great timer”
What buyers complain about
“Impossible to connect”
“Did not work”
“Break quickly”
“Crazy hard to install”
“Missing Plug”
“Not a Safe Quality”
“Just Smaller”
“Not as easy to use”
“just a little overpriced”
“The instructions were bad”
Top return reasons
Common questions
- Is etekcity smart plug profitable to sell on Amazon United States?
- The niche generates $4K/yr across 12 tracked products. 90-day search growth is -12.9%. Flapen's verdict: Skip it (32/100).
- How competitive is the etekcity smart plug niche?
- 7 brands and 15 sellers compete. The top 5 products take 64% of clicks and top 5 brands hold 85% of demand.
- What do buyers complain about in etekcity smart plug?
- Top complaints mined from reviews: Connectivity-Overall, Functionality-Overall, Durability. The return rate is 3.9%.
- When does demand for etekcity smart plug peak?
- Demand peaks in Nov–Dec; the busiest month runs 9.5× the quietest.
- What does it cost to enter the etekcity smart plug niche?
- Listings span $9.72–$36.50; the average listing price is $21.80 (sweet spot $15–$100). The average incumbent carries 22,047 reviews — the moat a new listing must climb.