- Flapen Score
- 38 / 100Ranks 8,108 of 9,536 Tools & Home Improvement niches · −10 vs the category median of 4838
- Market size
- $204K/yr128K searches / yr
- 90-day growth
- -3.8%search demand this quarter
- Competition
- 54%top-5 click share · 9 brands · 118 sellers
Flapen Score
Esmeril against its category
The dotted line is the Tools & Home Improvement average. Past it, Esmeril is stronger. Inside it, weaker.
Market
The Esmeril market on Amazon at a glance
Shoppers on Amazon United States searched for Esmeril 128K times last year and spent an estimated $204K. The top 5 brands take 97% of clicks. Flapen scores it 38 out of 100, a Fail.
01 · Demand
1.5% of searches ended in a purchase last week.
Shoppers searched for this 128K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. In the latest week, 1.5% of those searches ended in a purchase. Searches in the last 90 days moved -3.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $204K a year.
- Searches, last 12 months
- 128K
- Growth, 90 days vs prior 90
- -3.8%
- Conversion, latest week
- 1.5%
- Market size, estimated
- $204Ka year
- Top search term
- esmeril59K searches a year
02 · Price
A sale here is worth $104.80.
Listings sell for $104.80 on average, from $23.42 to $388.23. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 0 to 100 of them. At $104.80 that is $0 to $10K a year per listing.
- Average price
- $104.80above the $15 to $100 sweet spot
- Price range
- $23.42–$388.23
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 2K–2K
- Units per listing a year
- 0–100
- Revenue per listing a year
- $0–$10K
- Returns
- 2.0%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is low.
62% of listings pay for placement with sponsored ads. 96% ship with Prime. On an average day, 2.1% of listings are out of stock. The average listing ranks #182 within Power Tools. It carries 1,005 reviews at 4.58 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 62%
- Prime listings
- 96%
- Out of stock, average day
- 2.1%
- Average rank
- #182in Power Tools
- Average rating
- 4.58 starsAmazon United States average 4.42 stars
- Average reviews
- 1,005per listing
- Listings tracked
- 26
04 · Newcomers
Amazon counts 1 of last year's 1 launches as successful.
1 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 54 months on average, so the names here are settling in.
- Launched, last 12 months
- 1
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 54 months
Products
Top Esmeril products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Bosch GWS8-45 4-1/2 In. Angle Grinder
- Price
- $58.93
- Rating
- 4.6/5
- Reviews
- 2,132
- Age
- 10y ago

WEN BG4260 2.1-Amp 6-Inch Single Speed Bench Grinder Orange black
- Price
- $55.21
- Rating
- 4.4/5
- Reviews
- 700
- Age
- 5y ago

SHALL 4-1/2 Inch 11000 RPM Angle Grinder 4Amp with 2 Guards 3 Cutting Discs 3 Grinding Wheel Non-Slip Handle Wrench and Carbon Brush for Metal and Wood
- Price
- $28.99
- Rating
- 4.6/5
- Reviews
- 200
- Age
- 1y ago

Bosch GWX18V-8N-RT 18V X-Lock Brushless Angle Grinder for Batteries BAT612
- Price
- $91.62
- Rating
- 4.7/5
- Reviews
- 237
- Age
- 4y ago

Bosch GWS10-450P 4-1/2 In. Ergonomic Angle Grinder with Paddle Switch
- Price
- $86.29
- Rating
- 4.6/5
- Reviews
- 259
- Age
- 4y ago
Trending
90-day click momentum
DEWALT 20V MAX* Angle Grinder Tool Cordless Brushless 4 1/2 Inch with Paddle Switch and Kickback Brake Tool Only (DCG413B)
- Price
- $158.73
- Rating
- 4.8/5
- Reviews
- 9,688
- Age
- 9y ago

BOSCH GWS18V-11PSN 18V Angle Grinder w/Powerful Brushless Motor 6-Speed Variable Control for 4-1/2-5 In. Metal and Concrete Grinding and Cutting (Inc: Guards Handle Flange and Nut; Bare Tool)
- Price
- $197.17
- Rating
- 5.0/5
- Reviews
- 1
- Age
- 6mo ago

Bosch GWX10 45pe Rt 4 1 Thirds in X Lock Angle Grinder 10a 120V
- Price
- $51.12
- Rating
- 4.1/5
- Reviews
- 21
- Age
- 5y ago

Bosch GWX18V-8N-RT 18V X-Lock Brushless Angle Grinder for Batteries BAT612
- Price
- $94.87
- Rating
- 4.8/5
- Reviews
- 12
- Age
- 2y ago

SHALL 4-1/2 Inch 11000 RPM Angle Grinder 4Amp with 2 Guards 3 Cutting Discs 3 Grinding Wheel Non-Slip Handle Wrench and Carbon Brush for Metal and Wood
- Price
- $28.99
- Rating
- 4.6/5
- Reviews
- 200
- Age
- 1y ago
Newest
by launch date
BOSCH GWS18V-11PSN 18V Angle Grinder w/Powerful Brushless Motor 6-Speed Variable Control for 4-1/2-5 In. Metal and Concrete Grinding and Cutting (Inc: Guards Handle Flange and Nut; Bare Tool)
- Price
- $197.17
- Rating
- 5.0/5
- Reviews
- 1
- Age
- 6mo ago

SHALL 4-1/2 Inch 11000 RPM Angle Grinder 4Amp with 2 Guards 3 Cutting Discs 3 Grinding Wheel Non-Slip Handle Wrench and Carbon Brush for Metal and Wood
- Price
- $28.99
- Rating
- 4.6/5
- Reviews
- 200
- Age
- 1y ago

BOSCH GWS14-50 5 In. Angle Grinder | Compact Powerful 13-Amp Motor with Slide Switch - High Performance for Grinding and Cutting
- Price
- $160.67
- Rating
- 4.8/5
- Reviews
- 29
- Age
- 1y ago

BOSCH GWS14-60 6 In. Angle Grinder with Slide Switch - Compact Powerful and Ergonomic for Grinding and Cutting Applications
- Price
- $174.53
- Rating
- 4.6/5
- Reviews
- 24
- Age
- 1y ago

BOSCH GWS12-450PBD 4 In. Ergonomic Angle Grinder with No Lock-On Paddle Switch - High Performance and Comfort for Grinding and Cutting Applications
- Price
- $179.25
- Rating
- 4.9/5
- Reviews
- 19
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 54% of clicks. Leaders hold, but buyers still shop past them.
Brands
9 falling
Sellers
118
Top-5 brand share
97%
Top 20: 100%
Top-5 click share
54%
Top 20: 94%
Open market
3%
- Bosch60%
- WEN14%
- SHALL9%
- DEWALT8%
- Dong Cheng3%
- Hammerhead3%
- Open — no brand owns it (3 brands, 3%)
Demand
Esmeril search demand
Weekly searches over the year. Pick a range.
Search terms
Top Esmeril search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- esmeril59K/yr
- bosch angle grinder18K/yr
- bosch grinder20K/yr
- amoladora bosch12K/yr
- wheel grinder5K/yr
- pulidora bosch6K/yr
- grinder bosch3K/yr
- bosch grinder 4 1/24K/yr
Reviews and returns
What reviews say buyers love and hate about Esmeril
We read the reviews and the return reasons for every product selling here.
“Battery does not last long”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
17 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Esmeril questions
Answered from the same tracked data.









