Is epoxy paint profitable to sell on Amazon United States?

The niche generates $344K/yr across 12 tracked products. 3 of 3 products launched in the last 360 days are still selling. 90-day search growth is +2.1%. Flapen's verdict: Skip it (47/100).

How competitive is the epoxy paint niche?

6 brands and 65 sellers compete. The top 5 products take 81% of clicks and top 5 brands hold 99% of demand.

What do buyers complain about in epoxy paint?

Top complaints mined from reviews: Color, Paint Quality, Quality-Overall. The return rate is 0.5%.

When does demand for epoxy paint peak?

Demand peaks in Jan–Aug–Oct–Nov; the busiest month runs 2.5× the quietest.

What does it cost to enter the epoxy paint niche?

Listings span $6.34–$35.34; the average listing price is $15.24 (sweet spot $15–$100). The average incumbent carries 3,392 reviews — the moat a new listing must climb.

epoxy paint

Skip it

Brand-locked demand (top 5 brands take 99% of clicks) — this niche doesn't clear our bar today.

Returns

Incredible0.5%

return rate — above 5% kills the launch gate

Conversion

Great8.1%

search→purchase rate — share of searches ending in a sale

Avg price

Great$15.24

avg listing price — sweet spot $15–$100

Price range

Good$6.34–$35.34

cheapest to priciest tracked listing — scored on the share inside $15–$100

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Market size

Good$344K

$344K/yr · 280K searches

Review moat

Okay3,392.33

avg incumbent reviews — the moat a new listing must climb

Growth

Okay+2.1%

90-day search growth — must beat 0% to launch

Competition

Bad81%

top-5 click share — a locked-up shelf

Brand share

Bad99%

top-5 brand share — brand-locked demand

According to Flapen's Amazon United States niche tracking, epoxy paint is a $344K/yr Amazon United States market (280K searches/yr). The top 5 brands hold 99% of demand. Demand peaks in Jan–Aug–Oct–Nov. Verdict: Skip it — 47/100.

Data updated Jul 28, 2026 · scored weekly · How we score niches

epoxy paint market data

Units sold / yr: 20K–25K; avg 1,500–2,000/product
Revenue / yr: $305K–$381K; units × avg price
Conversion rate: 8.1%
Avg BSR: #22
Page quality: 0%
Prime: 100%
Sponsored: 67%
Out of stock: 1.2%
Avg brand age: 62 months
Avg seller age: 157 days

Competition & brand share

The top 5 products capture 81% of clicks — a locked-up shelf that new listings rarely crack.

Brands

6 rising

Sellers

Top-5 brand share

99%

Top 20: 100%

Top-5 click share

81%

Top 20: 100%

Open market

Rust-Oleum76%
SENVEN13%
Meuvcol5%
DWIL4%
Sundaze2%
cocomfix1%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +2.1% search growth over the last 90 days.

Peak months: Jan, Aug, Oct, Nov · busiest ÷ quietest = 2.5×

Open Trend

Top epoxy paint search terms

appliance paint71K/yr +1.8%4.2% conv.
appliance paint white24K/yr +2.8%10.1% conv.
white appliance touch up paint19K/yr +2.9%18.0% conv.
appliance touch up paint white17K/yr +0.0%15.0% conv.
epoxy paint for metal17K/yr -11.9%0.4% conv.
white appliance paint13K/yr +12.4%11.8% conv.
appliance epoxy paint13K/yr +10.1%4.4% conv.
refrigerator paint14K/yr +7.0%2.7% conv.
epoxy paint for wood12K/yr +5.6%0.1% conv.
rustoleum appliance epoxy11K/yr -3.3%7.4% conv.

All search terms

Top epoxy paint products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 12 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Rust-Oleum Appliance Epoxy White Spray Paint

Rust-Oleum$6.914.6★7,519 rev

Rust-Oleum Appliance Touch-Up White Paint

Rust-Oleum$6.344.4★9,840 rev

Rust-Oleum Appliance Epoxy Gloss White Paint

Rust-Oleum$27.114.7★2,918 rev

Appliance Paint White Appliance Touch Up Paint Enamel High-Gloss Acrylic White Touch Up Paint Pen Scratch Repair for Appliances Refrigerators Metal Surfaces Dishwasher Dryer Microwave Washers 1.5oz

SENVEN$9.934.1★183 rev

Rust-Oleum Appliance Epoxy Black Spray Paint

Rust-Oleum$6.924.6★7,519 rev

Newest

by launch date

Sundaze Gloss Appliance Touch-Up Paint Pen Kit - Stove Refrigerator Washer Dryer Touch Up - 3 Glossy Colors White Black Silver - Instantly Repair & Restore Scratches Chips Stains - Color Match

Sundaze$8.8060 rev

7mo ago

Meuvcol Appliance Paint 35 Floz Black Appliance Epoxy Paint For Metal & Plastic Surface Touch Up Coating For Refrigerator Dishwasher Washer Microwave Rust Preventative Coating With Tool

Meuvcol$27.7859 rev

10mo ago

Meuvcol Appliance Paint White 35 Oz Refrigerator Paint For Metal & Plastic Surface Touch Up Coating For Fridge Dishwasher Washer Microwave Rust Preventative Coating With Tool

Meuvcol$27.8359 rev

12mo ago

Appliance Paint White Appliance Touch Up Paint Enamel High-Gloss Acrylic White Touch Up Paint Pen Scratch Repair for Appliances Refrigerators Metal Surfaces Dishwasher Dryer Microwave Washers 1.5oz

SENVEN$9.93183 rev

1y ago

White Touch Up Paint High-Gloss Multi Surface Acrylic White Touch Up Paint Pen Scratch Repair for Metal Walls Cabinets Appliances Wood Door Furniture Enamel 1.5 Fl Oz

SENVEN$9.671,323 rev

1y ago

What buyers say about epoxy paint

What buyers praise and complain about, mined from review topics.

What buyers love

Ease Of Use14%

“Easy to use”

Paint Quality14%

“the finish looks super neat”

Color9%

“true white color”

Quality-Overall9%

“The appliance was honestly in excellent condition overall”

Coverage6%

“Good coverage”

Value For Money6%

“Good price”

Scratch Resistance5%

“Great for touch up small scratches”

Moist/Dry4%

“Works well, dries fast”

Rusts/Corrodes4%

“provides a seal to avoid rust”

Efficiency4%

“Works great”

What buyers complain about

Color21%

“color is off”

Paint Quality18%

“When I had too much paint on the brush”

Quality-Overall6%

“Not sure if I want to buy it again if their quality control has decreased”

Advertised Vs Actual Product5%

“Does not match the description”

Smell4%

“Smell lingered for about 12 hours”

Rusts/Corrodes4%

“Covered rust spots”

Durability3%

“Wand broke”

Coverage3%

“Coverage not great”

Thickness3%

“Too thick to brush on nicely not easy to work with”

Leak-Proof2%

“Bottle arrived squashed and leaking”

Top return reasons

Paint Quality45%

Color20%

Functionality-Overall8%

Advertised Vs Actual Product6%

Size-Overall4%

Value For Money3%

Compatibility-Overall3%

Defective Material/Parts2%

Coverage2%

Instructions/User Manual/Troubleshooting1%

Common questions

Is epoxy paint profitable to sell on Amazon United States?: The niche generates $344K/yr across 12 tracked products. 3 of 3 products launched in the last 360 days are still selling. 90-day search growth is +2.1%. Flapen's verdict: Skip it (47/100).
How competitive is the epoxy paint niche?: 6 brands and 65 sellers compete. The top 5 products take 81% of clicks and top 5 brands hold 99% of demand.
What do buyers complain about in epoxy paint?: Top complaints mined from reviews: Color, Paint Quality, Quality-Overall. The return rate is 0.5%.
When does demand for epoxy paint peak?: Demand peaks in Jan–Aug–Oct–Nov; the busiest month runs 2.5× the quietest.
What does it cost to enter the epoxy paint niche?: Listings span $6.34–$35.34; the average listing price is $15.24 (sweet spot $15–$100). The average incumbent carries 3,392 reviews — the moat a new listing must climb.