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Epoxy Paint

Fail

The top 5 brands take 99% of clicks, so Epoxy Paint is a Fail.

Flapen Score
47
47 / 100
Ranks 4,985 of 9,536 Tools & Home Improvement niches · −1 vs the category median of 48
Market size
$344K/yr280K searches / yr
90-day growth
+2.1%search demand this quarter
Competition
81%top-5 click share · 6 brands · 65 sellers

Flapen Score

Epoxy Paint against its category

The dotted line is the Tools & Home Improvement average. Past it, Epoxy Paint is stronger. Inside it, weaker.

47Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Epoxy Paint market on Amazon at a glance

Shoppers on Amazon United States searched for Epoxy Paint 280K times last year and spent an estimated $344K. The top 5 brands take 99% of clicks. Demand peaks in Jan–Aug–Oct–Nov. Flapen scores it 47 out of 100, a Fail.

01 · Demand

8.1% of searches ended in a purchase last week.

Shoppers searched for this 280K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. In the latest week, 8.1% of those searches ended in a purchase. Searches in the last 90 days moved +2.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $344K a year.

Searches, last 12 months
280K
Growth, 90 days vs prior 90
+2.1%
Conversion, latest week
8.1%
Market size, estimated
$344Ka year
Peak month
November2.5× the quietest month
Top search term
appliance paint71K searches a year

02 · Price

A sale here is worth $15.24.

Listings sell for $15.24 on average, from $6.34 to $35.34. Amazon reports units sold in ranges. This niche sold 20K to 25K a year. The average listing sells 1,500 to 2,000 of them. At $15.24 that is $23K to $30K a year per listing.

Average price
$15.24inside the $15 to $100 sweet spot
Price range
$6.34–$35.34
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
20K–25K
Units per listing a year
1,500–2,000
Revenue per listing a year
$23K–$30K
Returns
0.5%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

67% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 1.2% of listings are out of stock. The average listing ranks #22 within Paint & Primer. It carries 3,392 reviews at 4.38 stars, so a new listing needs social proof before a better product.

Sponsored listings
67%
Prime listings
100%
Out of stock, average day
1.2%
Average rank
#22in Paint & Primer
Average rating
4.38 starsAmazon United States average 4.42 stars
Average reviews
3,392per listing
Listings tracked
12

04 · Newcomers

Amazon counts 3 of last year's 3 launches as successful.

3 products launched here in the last 12 months. Amazon counts 3 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 62 months on average, so the names here are established.

Launched, last 12 months
3
Successful launches
3Amazon's first-year sales bar
Average brand age
62 months

Products

Top Epoxy Paint products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 81% of clicks. A locked shelf that new listings rarely crack.

$0$34K$69K$103K$138K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

6 rising

Sellers

65

Top-5 brand share

99%

Top 20: 100%

Top-5 click share

81%

Top 20: 100%

Open market

0%

  • Rust-Oleum76%
  • SENVEN13%
  • Meuvcol5%
  • DWIL4%
  • Sundaze2%
  • cocomfix1%

Demand

Epoxy Paint search demand

Weekly searches over the year, seasonality beneath. Pick a range.

20K15KSpike '24Spike '25SepDecMarJunAugNovMarMay

Peak months: Jan, Aug, Oct, Nov · busiest ÷ quietest = 2.5×

Search terms

Top Epoxy Paint search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • appliance paint71K/yr
  • appliance paint white24K/yr
  • white appliance touch up paint19K/yr
  • appliance touch up paint white17K/yr
  • epoxy paint for metal17K/yr
  • white appliance paint13K/yr
  • appliance epoxy paint13K/yr
  • refrigerator paint14K/yr
  • epoxy paint for wood12K/yr
  • rustoleum appliance epoxy11K/yr

Reviews and returns

What reviews say buyers love and hate about Epoxy Paint

We read the reviews and the return reasons for every product selling here.

14%of positive reviews mention “Ease Of Use”
21%of negative reviews mention “Color”
0.5%of orders come back
“color is off”
A buyer, on “Color”21% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

20 topics

NegativePositive

FAQ

Common Epoxy Paint questions

Answered from the same tracked data.