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Entryway Light Fixture Hanging

Fail

Buyers convert on only 0.7% of searches, so Entryway Light Fixture Hanging is a Fail.

Flapen Score
45
45 / 100
Ranks 5,778 of 9,536 Tools & Home Improvement niches · −3 vs the category median of 48
Market size
$71K/yr155K searches / yr
90-day growth
-13.4%search demand this quarter
Competition
14%top-5 click share · 109 brands · 152 sellers

Flapen Score

Entryway Light Fixture Hanging against its category

The dotted line is the Tools & Home Improvement average. Past it, Entryway Light Fixture Hanging is stronger. Inside it, weaker.

45Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Entryway Light Fixture Hanging market on Amazon at a glance

Shoppers on Amazon United States searched for Entryway Light Fixture Hanging 155K times last year and spent an estimated $71K. The top 5 brands take 29% of clicks. Flapen scores it 45 out of 100, a Fail.

01 · Demand

0.7% of searches ended in a purchase last week.

Shoppers searched for this 155K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. In the latest week, 0.7% of those searches ended in a purchase. Searches in the last 90 days moved -13.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $71K a year.

Searches, last 12 months
155K
Growth, 90 days vs prior 90
-13.4%
Conversion, latest week
0.7%
Market size, estimated
$71Ka year
Peak month
January1.5× the quietest month
Top search term
copper pendant light33K searches a year

02 · Price

A sale here is worth $71.11.

Listings sell for $71.11 on average, from $17.51 to $236.50. Amazon reports units sold in ranges. This niche sold 1K to 1K a year. The average listing sells 0 to 100 of them. At $71.11 that is $0 to $7K a year per listing.

Average price
$71.11inside the $15 to $100 sweet spot
Price range
$17.51–$236.50
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
1K–1K
Units per listing a year
0–100
Revenue per listing a year
$0–$7K
Returns
7.8%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads.

95% of listings pay for placement with sponsored ads. 94% ship with Prime. On an average day, 4.9% of listings are out of stock. The average listing ranks #1,024 within Ceiling Lights. It carries 250 reviews at 4.58 stars, so a new listing needs social proof before a better product.

Sponsored listings
95%
Prime listings
94%
Out of stock, average day
4.9%
Average rank
#1,024in Ceiling Lights
Average rating
4.58 starsAmazon United States average 4.42 stars
Average reviews
250per listing
Listings tracked
156

04 · Newcomers

Amazon counts 1 of last year's 16 launches as successful.

16 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 37 months on average, so the names here are settling in.

Launched, last 12 months
16
Successful launches
1Amazon's first-year sales bar
Average brand age
37 months

Products

Top Entryway Light Fixture Hanging products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 14% of clicks. An open shelf where new products get seen.

$0$1K$3K$4K$6K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

109 falling

Sellers

152

Top-5 brand share

29%

Top 20: 58%

Top-5 click share

14%

Top 20: 36%

Open market

68%

  • Westinghouse9%
  • Lingkai6%
  • Oyisen5%
  • Ziqqeelam5%
  • RKUCSR4%
  • zeyu3%

Demand

Entryway Light Fixture Hanging search demand

Weekly searches over the year, seasonality beneath. Pick a range.

4K3KPrime Day '25Spike '25SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.5×

Search terms

Top Entryway Light Fixture Hanging search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • copper pendant light33K/yr
  • rustic pendant light21K/yr
  • light fixtures ceiling hanging18K/yr
  • oil rubbed bronze pendant light19K/yr
  • 3 light pendant13K/yr
  • farmhouse hanging light fixture12K/yr
  • farmhouse hanging light7K/yr
  • rustic pendant lights19K/yr
  • rustic pendant lighting8K/yr
  • brushed nickel pendant light fixtures4K/yr

Reviews and returns

What reviews say buyers love and hate about Entryway Light Fixture Hanging

We read the reviews and the return reasons for every product selling here.

26%of positive reviews mention “Brightness/Shine/Glow”
23%of negative reviews mention “Size-Overall”
7.8%of orders come back
“Bigger than I thought”
A buyer, on “Size-Overall”23% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

14 topics

NegativePositive

FAQ

Common Entryway Light Fixture Hanging questions

Answered from the same tracked data.