entry light
Skip itWeak search conversion (0.3%) — this niche doesn't clear our bar today.
Brand share
Incredible28%top-5 brand share — no brand owns this niche
Competition
Incredible20%top-5 click share — an open shelf
Avg price
Great$55.49avg listing price — sweet spot $15–$100
Review moat
Good864.08avg incumbent reviews — the moat a new listing must climb
Price range
Okay$14.31–$245.39cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Okay4.6%return rate — above 5% kills the launch gate
Growth
Bad-1.6%90-day search growth — must beat 0% to launch
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Market size
Bad$27K$27K/yr · 158K searches
Conversion
Bad0.3%search→purchase rate — share of searches ending in a sale
According to Flapen's Amazon United States niche tracking, entry light is a $27K/yr Amazon United States market (158K searches/yr). The top 5 brands hold 28% of demand. Verdict: Skip it — 44/100.
Data updated Jul 28, 2026 · scored weekly · How we score niches
entry light market data
- Units sold / yr
- 750–1K
- avg 0–100/product
- Revenue / yr
- $42K–$55K
- units × avg price
- Conversion rate
- 0.3%
- Avg BSR
- #218
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 100%
- Out of stock
- 0.7%
- Avg brand age
- 34 months
- Avg seller age
- 167 days
Competition & brand share
Clicks spread well past the top 5 (20% combined) — an open shelf where new products get seen.Brands
77 falling
Sellers
98
Top-5 brand share
28%
Top 20: 63%
Top-5 click share
20%
Top 20: 48%
Open market
68%
- Lynnoland7%
- Seaside village7%
- Kalium6%
- CALOKES5%
- Pevfah3%
- AMZASA3%
Demand & seasonality
Weekly Amazon search volume, last 70 weeks — -1.6% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.5×
Top entry light search terms
- entry light26K/yr
- entry way light23K/yr
- entryway lights12K/yr
- entry way light fixture hanging7K/yr
- entryway ceiling light12K/yr
- entrance light fixtures ceiling9K/yr
- entryway pendant light9K/yr
- entry light fixtures ceiling hanging14K/yr
- entryway light fixtures9K/yr
- entryway ceiling light fixtures9K/yr
Top entry light products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Kalium 3-Lights Semi Flush Mount Ceiling Light Fixture Matte Black Light Fixtures Ceiling Light for Kitchen Foyer Entryway Farmhouse Home Decor Clear Glass Shade.
Kalium$35.054.6★465 rev
4 Light Chandelier Industrial Ceiling Light Black Lantern Light Fixtures with Farmhouse Metal Cage Adjustable Height Rustic Geometric Hanging Light E12 Base for Kitchen Island Entryway Indoor
Seaside village$42.814.7★1,394 rev
Pevfah Crystal Black Ceiling Light 1-Light Semi Flush Light Fixture 9 in
Pevfah$25.874.7★1,086 rev
Black Chandelier 6-Light Farmhouse Chandelier for Dining Room Lighting Fixtures Hanging Industrial Modern Chandelier for Bedroom Foyer Hall Kitchen Living Room Entryway (No Assembly Required)
Lynnoland$47.254.6★1,614 rev
Black Flush Mount Ceiling Light Fixtures 2-Light Ceiling Mount for Farmhouse with Seeded Glass Lampshade Industrial Flush Mount Light Fixture Farmhouse for Hallway Kitchen Entryway and Foyer
szzgco$31.244.7★1,546 rev
Newest
by launch date
Lzglyptics Farmhouse Ceiling Light 2-Light Round Flush Mount Ceiling Light with Wood and Metal Frame Black Rustic Light Fixture for Hallway Entryway Bedroom Kitchen
Lzglyptics$41.14166 rev
Bwxcie Modern Farmhouse Black Ceiling Light Industrial Semi Flush Mount Ceiling Lighting Fixture Hexagonal Hallway Lighting Fixtures for Kitchen Bedroom Foyer Entryway Laundry Room 1-Light 9.5 Inch
Bwxcie$33.67203 rev
Black Farmhouse Chandelier 6 Light Geometric Dining Room Light Fixture Modern Industrial Metal Ceiling Light Rustic Hanging Pendant Lights with E12 base for Kitchen Island Entryway Foyer Indoor
Seaside village$43.99138 rev
Black Farmhouse Chandelier 4-Light Foyer Lighting Fixtures for Dining Room
BrightHome$40.79423 rev
25-61 Height Adjustable Modern Matte Black Chandelier for Dining Room No Assembly Required Black Dining Room Light Fixture Over Table Industrial Metal Pendant Lights Fixture for Kitchen Island
Lynnoland$66.43257 rev
Trending
90-day click momentumBlack Farmhouse Chandelier 6 Light Geometric Dining Room Light Fixture Modern Industrial Metal Ceiling Light Rustic Hanging Pendant Lights with E12 base for Kitchen Island Entryway Foyer Indoor
Seaside village$43.994.6★
LAMPKEDUO Farmhouse Hanging Pendant Lighting 4-Light Rustic Flush Mount Ceiling Light Fixture Modern Faux Wood Vintage Chandelier for Dining Room Kitchen Island Foyer Hallway Entryway Bedroom
LAMPKEDUO$66.284.4★
Black Farmhouse Chandelier 4-Light Foyer Lighting Fixtures for Dining Room
BrightHome$40.794.8★
Lzglyptics Farmhouse Ceiling Light 2-Light Round Flush Mount Ceiling Light with Wood and Metal Frame Black Rustic Light Fixture for Hallway Entryway Bedroom Kitchen
Lzglyptics$41.144.6★
CALOKES Semi Flush Mount Ceiling Light 11.8 Modern 3-Light Fixture with Petal-Shaped Cream White Fabric Shade and Golden Support Arm Ideal for Bedroom Kitchen Living Room Hallway and Entryway
CALOKES$47.384.5★
What buyers say about entry light
What buyers praise and complain about, mined from review topics.What buyers love
“Bright light”
“EASY TO INSTALL”
“Gorgeous, high quality light”
“Great Deal”
“Beautiful design”
“As advertised”
“Good fit”
“style is smart”
“Easy to use”
“Color options are really nice”
What buyers complain about
“Threads are too short”
“Very dim”
“Cheap quality”
“Doesnt last”
“hard to install”
“the light does not work”
“They feel and look very expensive”
“doesnt seem to charge”
“Terrible battery life”
“Fixture now flickers”
Top return reasons
Common questions
- Is entry light profitable to sell on Amazon United States?
- The niche generates $27K/yr across 107 tracked products. 10 of 11 products launched in the last 360 days are still selling. 90-day search growth is -1.6%. Flapen's verdict: Skip it (44/100).
- How competitive is the entry light niche?
- 77 brands and 98 sellers compete. The top 5 products take 20% of clicks and top 5 brands hold 28% of demand.
- What do buyers complain about in entry light?
- Top complaints mined from reviews: Size-Overall, Brightness/Shine/Glow, Quality-Overall. The return rate is 4.6%.
- When does demand for entry light peak?
- Demand is steady year-round — the busiest month runs 1.5× the quietest.
- What does it cost to enter the entry light niche?
- Listings span $14.31–$245.39; the average listing price is $55.49 (sweet spot $15–$100). The average incumbent carries 864 reviews — the moat a new listing must climb.