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Entry Light

Fail

Buyers convert on only 0.3% of searches, so Entry Light is a Fail.

Flapen Score
44
44 / 100
Ranks 6,173 of 9,536 Tools & Home Improvement niches · −4 vs the category median of 48
Market size
$27K/yr158K searches / yr
90-day growth
-1.6%search demand this quarter
Competition
20%top-5 click share · 77 brands · 98 sellers

Flapen Score

Entry Light against its category

The dotted line is the Tools & Home Improvement average. Past it, Entry Light is stronger. Inside it, weaker.

44Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Entry Light market on Amazon at a glance

Shoppers on Amazon United States searched for Entry Light 158K times last year and spent an estimated $27K. The top 5 brands take 28% of clicks. Flapen scores it 44 out of 100, a Fail.

01 · Demand

0.3% of searches ended in a purchase last week.

Shoppers searched for this 158K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. In the latest week, 0.3% of those searches ended in a purchase. Searches in the last 90 days moved -1.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $27K a year.

Searches, last 12 months
158K
Growth, 90 days vs prior 90
-1.6%
Conversion, latest week
0.3%
Market size, estimated
$27Ka year
Peak month
November1.5× the quietest month
Top search term
entry light26K searches a year

02 · Price

A sale here is worth $55.49.

Listings sell for $55.49 on average, from $14.31 to $245.39. Amazon reports units sold in ranges. This niche sold 750 to 1K a year. The average listing sells 0 to 100 of them. At $55.49 that is $0 to $6K a year per listing.

Average price
$55.49inside the $15 to $100 sweet spot
Price range
$14.31–$245.39
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
750–1K
Units per listing a year
0–100
Revenue per listing a year
$0–$6K
Returns
4.6%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads.

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.7% of listings are out of stock. The average listing ranks #218 within Ceiling Lights. It carries 864 reviews at 4.62 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
100%
Out of stock, average day
0.7%
Average rank
#218in Ceiling Lights
Average rating
4.62 starsAmazon United States average 4.42 stars
Average reviews
864per listing
Listings tracked
107

04 · Newcomers

Amazon counts 10 of last year's 11 launches as successful.

11 products launched here in the last 12 months. Amazon counts 10 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 34 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
11
Successful launches
10Amazon's first-year sales bar
Average brand age
34 months

Products

Top Entry Light products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 20% of clicks. An open shelf where new products get seen.

$0$543$1K$2K$2K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

77 falling

Sellers

98

Top-5 brand share

28%

Top 20: 63%

Top-5 click share

20%

Top 20: 48%

Open market

68%

  • Lynnoland7%
  • Seaside village7%
  • Kalium6%
  • CALOKES5%
  • Pevfah3%
  • AMZASA3%

Demand

Entry Light search demand

Weekly searches over the year, seasonality beneath. Pick a range.

5K4KPrime Day '25Spike '26AprMayJunJulAugSepOctNovDecJanFebMarAprMayJunJul

No pronounced peak months · busiest ÷ quietest = 1.5×

Search terms

Top Entry Light search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • entry light26K/yr
  • entry way light23K/yr
  • entryway lights12K/yr
  • entry way light fixture hanging7K/yr
  • entryway ceiling light12K/yr
  • entrance light fixtures ceiling9K/yr
  • entryway pendant light9K/yr
  • entry light fixtures ceiling hanging14K/yr
  • entryway light fixtures9K/yr
  • entryway ceiling light fixtures9K/yr

Reviews and returns

What reviews say buyers love and hate about Entry Light

We read the reviews and the return reasons for every product selling here.

30%of positive reviews mention “Brightness/Shine/Glow”
14%of negative reviews mention “Size-Overall”
4.6%of orders come back
“Threads are too short”
A buyer, on “Size-Overall”14% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Entry Light questions

Answered from the same tracked data.