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Ensenior 12 Pack 6 Inch Slim Led Recessed Lighting

Fail

The top 5 brands take 100% of clicks, so Ensenior 12 Pack 6 Inch Slim Led Recessed Lighting is a Fail.

Flapen Score
33
33 / 100
Ranks 8,936 of 9,536 Tools & Home Improvement niches · −15 vs the category median of 48
Market size
$261K/yr38K searches / yr
90-day growth
-12.7%search demand this quarter
Competition
91%top-5 click share · 1 brands · 3 sellers

Flapen Score

Ensenior 12 Pack 6 Inch Slim Led Recessed Lighting against its category

The dotted line is the Tools & Home Improvement average. Past it, Ensenior 12 Pack 6 Inch Slim Led Recessed Lighting is stronger. Inside it, weaker.

33Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Ensenior 12 Pack 6 Inch Slim Led Recessed Lighting market on Amazon at a glance

Shoppers on Amazon United States searched for Ensenior 12 Pack 6 Inch Slim Led Recessed Lighting 38K times last year and spent an estimated $261K. One brand takes every click. Flapen scores it 33 out of 100, a Fail.

01 · Demand

8.7% of searches ended in a purchase last week.

Shoppers searched for this 38K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. In the latest week, 8.7% of those searches ended in a purchase. Searches in the last 90 days moved -12.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $261K a year.

Searches, last 12 months
38K
Growth, 90 days vs prior 90
-12.7%
Conversion, latest week
8.7%
Market size, estimated
$261Ka year
Peak month
November1.5× the quietest month
Top search term
ensenior 6 inch slim led recessed lighting29K searches a year

02 · Price

A sale here is worth $78.86.

Listings sell for $78.86 on average, from $33.67 to $202.02. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 250 to 500 of them. At $78.86 that is $20K to $39K a year per listing.

Average price
$78.86inside the $15 to $100 sweet spot
Price range
$33.67–$202.02
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
4K–5K
Units per listing a year
250–500
Revenue per listing a year
$20K–$39K
Returns
3.9%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 1.7% of listings are out of stock. The average listing ranks #27 within Recessed Lighting. It carries 2,801 reviews at 4.74 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
100%
Out of stock, average day
1.7%
Average rank
#27in Recessed Lighting
Average rating
4.74 starsAmazon United States average 4.42 stars
Average reviews
2,801per listing
Listings tracked
8

04 · Newcomers

Amazon counts 1 of last year's 1 launches as successful.

1 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 33 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
1
Successful launches
1Amazon's first-year sales bar
Average brand age
33 months

Products

Top Ensenior 12 Pack 6 Inch Slim Led Recessed Lighting products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 91% of clicks. A locked shelf that new listings rarely crack.

$0$39K$78K$117K$156K1001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

1 flat

Sellers

3

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

91%

Top 20: 100%

Open market

0%

  • Ensenior100%

Demand

Ensenior 12 Pack 6 Inch Slim Led Recessed Lighting search demand

Weekly searches over the year, seasonality beneath. Pick a range.

1K600Spike '24Holiday '24Spike '25Prime Day '25Black Friday '25Spike '26DecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.5×

Search terms

Top Ensenior 12 Pack 6 Inch Slim Led Recessed Lighting search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • ensenior 6 inch slim led recessed lighting29K/yr
  • ensenior6K/yr
  • ensenior 6 inch2K/yr
  • ensenior 12 pack 6 inch ultra-thin led recessed light104/yr

Reviews and returns

What reviews say buyers love and hate about Ensenior 12 Pack 6 Inch Slim Led Recessed Lighting

We read the reviews and the return reasons for every product selling here.

30%of positive reviews mention “Brightness/Shine/Glow”
14%of negative reviews mention “Bulb Flicker/Dimming/Color”
3.9%of orders come back
“plug in the bulbs all lights were flickering”
A buyer, on “Bulb Flicker/Dimming/Color”14% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Ensenior 12 Pack 6 Inch Slim Led Recessed Lighting questions

Answered from the same tracked data.