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English Wheel

Fail

Prices span $93.95–$1029.46, mostly outside the sweet spot, so English Wheel is a Fail.

Flapen Score
33
33 / 100
Ranks 8,936 of 9,536 Tools & Home Improvement niches · −15 vs the category median of 48
Market size
$108K/yr52K searches / yr
90-day growth
-21.6%search demand this quarter
Competition
78%top-5 click share · 11 brands · 13 sellers

Flapen Score

English Wheel against its category

The dotted line is the Tools & Home Improvement average. Past it, English Wheel is stronger. Inside it, weaker.

33Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The English Wheel market on Amazon at a glance

Shoppers on Amazon United States searched for English Wheel 52K times last year and spent an estimated $108K. The top 5 brands take 84% of clicks. Demand peaks in Jan–Dec. Flapen scores it 33 out of 100, a Fail.

01 · Demand

0.9% of searches ended in a purchase last week.

Shoppers searched for this 52K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. In the latest week, 0.9% of those searches ended in a purchase. Searches in the last 90 days moved -21.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $108K a year.

Searches, last 12 months
52K
Growth, 90 days vs prior 90
-21.6%
Conversion, latest week
0.9%
Market size, estimated
$108Ka year
Peak month
January1.6× the quietest month
Top search term
english wheel37K searches a year

02 · Price

A sale here is worth $243.63.

Listings sell for $243.63 on average, from $93.95 to $1029.46. Amazon reports units sold in ranges. This niche sold 500 to 750 a year. The average listing sells 0 to 100 of them. At $243.63 that is $0 to $24K a year per listing.

Average price
$243.63above the $15 to $100 sweet spot
Price range
$93.95–$1029.46
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
500–750
Units per listing a year
0–100
Revenue per listing a year
$0–$24K
Returns
1.4%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads.

92% of listings pay for placement with sponsored ads. 54% ship with Prime. On an average day, 15.9% of listings are out of stock. The average listing ranks #1,444 within Material Handling. It carries 29 reviews at 4.55 stars, so a new listing needs social proof before a better product.

Sponsored listings
92%
Prime listings
54%
Out of stock, average day
15.9%
Average rank
#1,444in Material Handling
Average rating
4.55 starsAmazon United States average 4.42 stars
Average reviews
29per listing
Listings tracked
13

04 · Newcomers

Amazon counts 0 of last year's 3 launches as successful.

3 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 52 months on average, so the names here are settling in.

Launched, last 12 months
3
Successful launches
0Amazon's first-year sales bar
Average brand age
52 months

Products

Top English Wheel products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 78% of clicks. A locked shelf that new listings rarely crack.

$0$11K$22K$32K$43K1101001K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)2 products missing review or click data not plotted

Brands

11 rising

Sellers

13

Top-5 brand share

84%

Top 20: 100%

Top-5 click share

78%

Top 20: 100%

Open market

12%

  • Stark USA32%
  • KASTFORCE16%
  • Quaintfab15%
  • AELIVET12%
  • KAKA INDUSTRIAL9%
  • LOUDERLUN4%
  • Open — no brand owns it (5 brands, 12%)

Demand

English Wheel search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K1KSpike '24Holiday '24Spike '25Black Friday '25SepDecMarJunAugNovMarMay

Peak months: Jan, Dec · busiest ÷ quietest = 1.6×

Search terms

Top English Wheel search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • english wheel37K/yr
  • english wheel for metal11K/yr
  • english wheel dies3K/yr

Reviews and returns

What reviews say buyers love and hate about English Wheel

We read the reviews and the return reasons for every product selling here.

50%of positive reviews mention “Quality-Overall”
100%of negative reviews mention “Quality-Overall”
1.4%of orders come back
“Cheap and needed more tweaks to make it work better”
A buyer, on “Quality-Overall”100% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

11 topics

NegativePositive

FAQ

Common English Wheel questions

Answered from the same tracked data.