Is Engineer Tape Measure profitable to sell on Amazon United States?

Flapen scores Engineer Tape Measure 52 out of 100 on Amazon United States, a Maybe. Shoppers spend $237K a year across 18 tracked products. Amazon counts 1 of the 1 products launched in the last year as successful launches. Search demand grew +5.9% in the last 90 days.

How competitive is the Engineer Tape Measure niche on Amazon United States?

11 brands and 175 sellers compete in Engineer Tape Measure on Amazon United States. The top 5 Engineer Tape Measure products take 71% of clicks, and the top 5 brands take 88%.

What do buyers complain about in Engineer Tape Measure?

Engineer Tape Measure buyers on Amazon United States complain most about Durability, Measurement/Reading Accuracy, and Quality-Overall. Returns run at 0.7% of orders.

When does demand for Engineer Tape Measure peak?

Search demand for Engineer Tape Measure on Amazon United States is steady all year. The busiest month runs 1.5× the quietest.

What does it cost to enter the Engineer Tape Measure niche?

Engineer Tape Measure sells for $23.91 on average on Amazon United States, inside the $15 to $100 sweet spot. Listings run $10.93 to $47.71. The average product has 1,052 reviews, the count a new listing must catch up to.

Engineer Tape Measure

Maybe

Returns run at only 0.7% of orders. But the top 5 products take 71% of clicks, so Engineer Tape Measure is a Maybe.

Flapen Score: 52
52 / 100Top 31% of 9,536 Tools & Home Improvement niches · +4 vs the category median of 48
Market size: $237K/yr144K searches / yr
90-day growth: +5.9%search demand this quarter
Competition: 71%top-5 click share · 11 brands · 175 sellers

Flapen Score

Engineer Tape Measure against its category

The dotted line is the Tools & Home Improvement average. Past it, Engineer Tape Measure is stronger. Inside it, weaker.

52Maybe

This niche Category average

See the method

Market

The Engineer Tape Measure market on Amazon at a glance

Shoppers on Amazon United States searched for Engineer Tape Measure 144K times last year and spent an estimated $237K. The top 5 brands take 88% of clicks. Flapen scores it 52 out of 100, a Maybe.

01 · Demand

6.9% of searches ended in a purchase last week.

Shoppers searched for this 144K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. In the latest week, 6.9% of those searches ended in a purchase. Searches in the last 90 days moved +5.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $237K a year.

Searches, last 12 months: 144K
Growth, 90 days vs prior 90: +5.9%
Conversion, latest week: 6.9%
Market size, estimated: $237Ka year
Peak month: July1.5× the quietest month
Top search term: engineer tape measure47K searches a year

02 · Price

A sale here is worth $23.91.

Listings sell for $23.91 on average, from $10.93 to $47.71. Amazon reports units sold in ranges. This niche sold 13K to 15K a year. The average listing sells 500 to 750 of them. At $23.91 that is $12K to $18K a year per listing.

Average price: $23.91inside the $15 to $100 sweet spot
Price range: $10.93–$47.71
Amazon United States median price: $24.38across 115,062 niches
Units sold a year: 13K–15K
Units per listing a year: 500–750
Revenue per listing a year: $12K–$18K
Returns: 0.7%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

44% of listings pay for placement with sponsored ads. 83% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #259 within Measuring & Layout Tools. It carries 1,052 reviews at 4.45 stars, so a new listing needs social proof before a better product.

Sponsored listings: 44%
Prime listings: 83%
Out of stock, average day: 0.0%
Average rank: #259in Measuring & Layout Tools
Average rating: 4.45 starsAmazon United States average 4.42 stars
Average reviews: 1,052per listing
Listings tracked: 18

04 · Newcomers

Amazon counts 1 of last year's 1 launches as successful.

1 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 57 months on average, so the names here are settling in.

Launched, last 12 months: 1
Successful launches: 1Amazon's first-year sales bar
Average brand age: 57 months

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