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Energy Monitoring Smart Plug

Fail

The top 5 brands take 97% of clicks, so Energy Monitoring Smart Plug is a Fail.

Flapen Score
38
38 / 100
Ranks 8,108 of 9,536 Tools & Home Improvement niches · −10 vs the category median of 48
Market size
$178K/yr106K searches / yr
90-day growth
+3.1%search demand this quarter
Competition
67%top-5 click share · 7 brands · 17 sellers

Flapen Score

Energy Monitoring Smart Plug against its category

The dotted line is the Tools & Home Improvement average. Past it, Energy Monitoring Smart Plug is stronger. Inside it, weaker.

38Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Energy Monitoring Smart Plug market on Amazon at a glance

Shoppers on Amazon United States searched for Energy Monitoring Smart Plug 106K times last year and spent an estimated $178K. The top 5 brands take 97% of clicks. Demand peaks in Jan–Jul–Nov–Dec. Flapen scores it 38 out of 100, a Fail.

01 · Demand

4.8% of searches ended in a purchase last week.

Shoppers searched for this 106K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. In the latest week, 4.8% of those searches ended in a purchase. Searches in the last 90 days moved +3.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $178K a year.

Searches, last 12 months
106K
Growth, 90 days vs prior 90
+3.1%
Conversion, latest week
4.8%
Market size, estimated
$178Ka year
Peak month
December2.4× the quietest month
Top search term
energy monitoring smart plug19K searches a year

02 · Price

A sale here is worth $34.75.

Listings sell for $34.75 on average, from $10.78 to $179.00. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 500 to 750 of them. At $34.75 that is $17K to $26K a year per listing.

Average price
$34.75inside the $15 to $100 sweet spot
Price range
$10.78–$179.00
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
8K–10K
Units per listing a year
500–750
Revenue per listing a year
$17K–$26K
Returns
3.7%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

50% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #17 within Home Automation Devices. It carries 5,181 reviews at 4.45 stars, so a new listing needs social proof before a better product.

Sponsored listings
50%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#17in Home Automation Devices
Average rating
4.45 starsAmazon United States average 4.42 stars
Average reviews
5,181per listing
Listings tracked
16

04 · Newcomers

Amazon counts 2 of last year's 2 launches as successful.

2 products launched here in the last 12 months. Amazon counts 2 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 42 months on average, so the names here are settling in.

Launched, last 12 months
2
Successful launches
2Amazon's first-year sales bar
Average brand age
42 months

Products

Top Energy Monitoring Smart Plug products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 67% of clicks. Leaders hold, but buyers still shop past them.

$0$9K$18K$27K$36K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

7 flat

Sellers

17

Top-5 brand share

97%

Top 20: 100%

Top-5 click share

67%

Top 20: 100%

Open market

1%

  • Tapo48%
  • Kasa Smart37%
  • AiSeek5%
  • Govee4%
  • EMPORIA3%
  • Linkind2%
  • Open — no brand owns it (1 brand, 1%)

Demand

Energy Monitoring Smart Plug search demand

Weekly searches over the year, seasonality beneath. Pick a range.

4K3KSpike '24Holiday '24Spike '25Prime Day '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan, Jul, Nov, Dec · busiest ÷ quietest = 2.4×

Search terms

Top Energy Monitoring Smart Plug search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • energy monitoring smart plug19K/yr
  • smart plug energy monitor7K/yr
  • smart plug with energy monitoring10K/yr
  • tapo p110m7K/yr
  • smart plugs with energy monitoring5K/yr
  • kasa kp125m5K/yr
  • kp125m6K/yr
  • tapo p1104K/yr
  • smart plug energy monitoring7K/yr
  • energy monitoring plug3K/yr

Reviews and returns

What reviews say buyers love and hate about Energy Monitoring Smart Plug

We read the reviews and the return reasons for every product selling here.

20%of positive reviews mention “Assembly/Installation”
28%of negative reviews mention “Connectivity-Overall”
3.7%of orders come back
“Not connecting”
A buyer, on “Connectivity-Overall”28% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Energy Monitoring Smart Plug questions

Answered from the same tracked data.