Is energy monitoring smart plug profitable to sell on Amazon United States?

The niche generates $178K/yr across 16 tracked products. 2 of 2 products launched in the last 360 days are still selling. 90-day search growth is +3.1%. Flapen's verdict: Skip it (38/100).

How competitive is the energy monitoring smart plug niche?

7 brands and 17 sellers compete. The top 5 products take 67% of clicks and top 5 brands hold 97% of demand.

What do buyers complain about in energy monitoring smart plug?

Top complaints mined from reviews: Connectivity-Overall, Functionality-Overall, Durability. The return rate is 3.7%.

When does demand for energy monitoring smart plug peak?

Demand peaks in Jan–Jul–Nov–Dec; the busiest month runs 2.4× the quietest.

What does it cost to enter the energy monitoring smart plug niche?

Listings span $10.78–$179.00; the average listing price is $34.75 (sweet spot $15–$100). The average incumbent carries 5,181 reviews — the moat a new listing must climb.

energy monitoring smart plug

Skip it

Brand-locked demand (top 5 brands take 97% of clicks) — this niche doesn't clear our bar today.

Avg price

Incredible$34.75

avg listing price — sweet spot $15–$100

Conversion

Good4.8%

search→purchase rate — share of searches ending in a sale

Price range

Good$10.78–$179.00

cheapest to priciest tracked listing — scored on the share inside $15–$100

Quality gap

Good4.5★

avg incumbent rating — lower means beatable quality

Returns

Okay3.7%

return rate — above 5% kills the launch gate

Market size

Okay$178K

$178K/yr · 106K searches

Competition

Okay67%

top-5 click share — leaders hold, buyers still browse

Growth

Okay+3.1%

90-day search growth — must beat 0% to launch

Review moat

Bad5,181.25

avg incumbent reviews — the moat a new listing must climb

Brand share

Bad97%

top-5 brand share — brand-locked demand

According to Flapen's Amazon United States niche tracking, energy monitoring smart plug is a $178K/yr Amazon United States market (106K searches/yr). The top 5 brands hold 97% of demand. Demand peaks in Jan–Jul–Nov–Dec. Verdict: Skip it — 38/100.

Data updated Jul 27, 2026 · scored weekly · How we score niches

energy monitoring smart plug market data

Units sold / yr: 8K–10K; avg 500–750/product
Revenue / yr: $278K–$348K; units × avg price
Conversion rate: 4.8%
Avg BSR: #17
Page quality: 0%
Prime: 100%
Sponsored: 50%
Out of stock: 0.0%
Avg brand age: 42 months
Avg seller age: 155 days

Competition & brand share

The top 5 products take 67% of clicks — established leaders, but buyers still shop beyond them.

Brands

7 flat

Sellers

Top-5 brand share

97%

Top 20: 100%

Top-5 click share

67%

Top 20: 100%

Open market

Tapo48%
Kasa Smart37%
AiSeek5%
Govee4%
EMPORIA3%
Linkind2%
Open — no brand owns it (1 brand, 1%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +3.1% search growth over the last 90 days.

Peak months: Jan, Jul, Nov, Dec · busiest ÷ quietest = 2.4×

Open Trend

Top energy monitoring smart plug search terms

energy monitoring smart plug19K/yr -10.6%3.7% conv.
smart plug energy monitor7K/yr +73.5%2.2% conv.
smart plug with energy monitoring10K/yr +1.1%3.6% conv.
tapo p110m7K/yr +26.7%10.5% conv.
smart plugs with energy monitoring5K/yr +143.9%2.0% conv.
kasa kp125m5K/yr +34.7%12.5% conv.
kp125m6K/yr -20.6%14.4% conv.
tapo p1104K/yr +27.2%4.6% conv.
smart plug energy monitoring7K/yr -29.1%5.8% conv.
energy monitoring plug3K/yr +28.5%4.2% conv.

All search terms

Top energy monitoring smart plug products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 16 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

TP-Link Tapo Smart Plug Mini Matter Compatible Compatible with Alexa Google Home & Samsung SmartThings Energy Monitoring 15A UL Certified 2.4G Wi-Fi Only Tapo P110M(4-Pack)

Tapo$29.454.6★580 rev

TP-Link Smart Plug Wi-Fi Mini Energy Monitoring Compatible with Alexa & Google Home & Samsung SmartThings Timer 15A/1800W Max ETL Certified 2.4G Wi-Fi Only Tapo P115(4-Pack)

Tapo$25.374.5★3,330 rev

Kasa Matter Smart Plug w/ Energy Monitoring Compact Design 15A/1800W Max Super Easy Setup Works with Apple Home Alexa & Google Home UL Certified 2.4G Wi-Fi Only White KP125M (4-Pack)

Kasa Smart$39.854.3★2,201 rev

Kasa Smart Plug Matter Compatible Energy Monitoring Compact Design 15A/1800W Max Super Easy Setup Works with Apple Home Alexa & Google Home UL Certified 2.4G Wi-Fi Only White KP125M(2-Pack)

Kasa Smart$23.384.3★2,201 rev

TP-Link Smart Plug Wi-Fi Mini Energy Monitoring Compatible with Alexa & Google Home & Samsung SmartThings Timer 15A/1800W Max ETL Certified 2.4G Wi-Fi Only Tapo P115(2-Pack)

Tapo$17.154.5★3,330 rev

Newest

by launch date

AiSeek Smart Plug with Energy Monitoring 15A 1800W 2.4Ghz Wi-Fi Outlet 4-Pack Pro Series Tuya Smart Plug Compatible with Alexa & Google Assistant Programmable Timer ETL & FCC Certified

AiSeek$24.51129 rev

6mo ago

Meross Smart Energy Consumption Monitor with 18 Circuit Monitoring Electricity Usage Monitor Real-Time Power Usage Monitor Home Assistant Support Smart Alerts No Subscriptions 2-Year Warranty

meross$179.0046 rev

8mo ago

TP-Link Tapo Smart Plug Mini Matter Compatible Compatible with Alexa Google Home & Samsung SmartThings Energy Monitoring 15A UL Certified 2.4G Wi-Fi Only Tapo P110M(4-Pack)

Tapo$29.45580 rev

1y ago

TP-Link Tapo Smart Plug Mini Matter Compatible Compatible with Alexa Google Home & Samsung SmartThings Energy Monitoring 15A UL Certified 2.4G Wi-Fi Only Tapo P110M(2-Pack)

Tapo$19.34580 rev

1y ago

TP-Link Smart Plug Wi-Fi Mini Energy Monitoring Compatible with Alexa & Google Home & Samsung SmartThings Timer 15A/1800W Max ETL Certified 2.4G Wi-Fi Only Tapo P115(4-Pack)

Tapo$25.373,330 rev

2y ago

What buyers say about energy monitoring smart plug

What buyers praise and complain about, mined from review topics.

What buyers love

Assembly/Installation20%

“Easy installation”

Ease Of Use10%

“Very handy so far”

Quality-Overall10%

“the quality feels solid”

Socket/Port/Plug10%

“Best Smart Plugs”

Connectivity-Overall9%

“Easy connection”

Value For Money7%

“Fair price”

Compatibility-Overall6%

“they paired very easily”

Advertised Vs Actual Product4%

“Work as advertised”

Efficiency3%

“does the job well”

Smart Assistant Support3%

“Works with Google Assistant”

What buyers complain about

Connectivity-Overall28%

“Not connecting”

Functionality-Overall10%

“One never worked”

Durability8%

“Failed after 7 months”

Assembly/Installation7%

“I could not install”

Socket/Port/Plug5%

“These plugs are the worst”

Quality-Overall4%

“Terrible quality control”

Value For Money3%

“A bit pricey”

Instructions/User Manual/Troubleshooting3%

“the provided user manual is useless”

Compatibility-Overall2%

“Compatibility issues”

Ease Of Use2%

“Not user friendly”

Top return reasons

Connectivity-Overall33%

Compatibility-Overall19%

Functionality-Overall12%

Socket/Port/Plug7%

Advertised Vs Actual Product5%

Size-Overall5%

Value For Money5%

Assembly/Installation4%

Defective Material/Parts3%

Product Condition1%

Common questions

Is energy monitoring smart plug profitable to sell on Amazon United States?: The niche generates $178K/yr across 16 tracked products. 2 of 2 products launched in the last 360 days are still selling. 90-day search growth is +3.1%. Flapen's verdict: Skip it (38/100).
How competitive is the energy monitoring smart plug niche?: 7 brands and 17 sellers compete. The top 5 products take 67% of clicks and top 5 brands hold 97% of demand.
What do buyers complain about in energy monitoring smart plug?: Top complaints mined from reviews: Connectivity-Overall, Functionality-Overall, Durability. The return rate is 3.7%.
When does demand for energy monitoring smart plug peak?: Demand peaks in Jan–Jul–Nov–Dec; the busiest month runs 2.4× the quietest.
What does it cost to enter the energy monitoring smart plug niche?: Listings span $10.78–$179.00; the average listing price is $34.75 (sweet spot $15–$100). The average incumbent carries 5,181 reviews — the moat a new listing must climb.