Is End Cutting Pliers profitable to sell on Amazon United States?

Flapen scores End Cutting Pliers 52 out of 100 on Amazon United States, a Maybe. Shoppers spend $194K a year across 20 tracked products. Amazon counts 0 of the 1 products launched in the last year as successful launches. Search demand grew -0.8% in the last 90 days.

How competitive is the End Cutting Pliers niche on Amazon United States?

15 brands and 89 sellers compete in End Cutting Pliers on Amazon United States. The top 5 End Cutting Pliers products take 59% of clicks, and the top 5 brands take 70%.

What do buyers complain about in End Cutting Pliers?

End Cutting Pliers buyers on Amazon United States complain most about Quality-Overall, Ease Of Use, and Product Condition. Returns run at 1.6% of orders.

When does demand for End Cutting Pliers peak?

Search demand for End Cutting Pliers on Amazon United States is steady all year. The busiest month runs 1.6× the quietest.

What does it cost to enter the End Cutting Pliers niche?

End Cutting Pliers sells for $17.47 on average on Amazon United States, inside the $15 to $100 sweet spot. Listings run $5.93 to $34.60. The average product has 1,276 reviews, the count a new listing must catch up to.

End Cutting Pliers

Maybe

Returns run at only 1.6% of orders. But demand is soft, at -0.8% this quarter, so End Cutting Pliers is a Maybe.

Flapen Score: 52
52 / 100Top 31% of 9,536 Tools & Home Improvement niches · +4 vs the category median of 48
Market size: $194K/yr140K searches / yr
90-day growth: -0.8%search demand this quarter
Competition: 59%top-5 click share · 15 brands · 89 sellers

Flapen Score

End Cutting Pliers against its category

The dotted line is the Tools & Home Improvement average. Past it, End Cutting Pliers is stronger. Inside it, weaker.

52Maybe

This niche Category average

See the method

Market

The End Cutting Pliers market on Amazon at a glance

Shoppers on Amazon United States searched for End Cutting Pliers 140K times last year and spent an estimated $194K. The top 5 brands take 70% of clicks. Flapen scores it 52 out of 100, a Maybe.

01 · Demand

7.9% of searches ended in a purchase last week.

Shoppers searched for this 140K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. In the latest week, 7.9% of those searches ended in a purchase. Searches in the last 90 days moved -0.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $194K a year.

Searches, last 12 months: 140K
Growth, 90 days vs prior 90: -0.8%
Conversion, latest week: 7.9%
Market size, estimated: $194Ka year
Peak month: July1.6× the quietest month
Top search term: nail puller pliers30K searches a year

02 · Price

A sale here is worth $17.47.

Listings sell for $17.47 on average, from $5.93 to $34.60. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 250 to 500 of them. At $17.47 that is $4K to $9K a year per listing.

Average price: $17.47inside the $15 to $100 sweet spot
Price range: $5.93–$34.60
Amazon United States median price: $24.38across 115,062 niches
Units sold a year: 8K–10K
Units per listing a year: 250–500
Revenue per listing a year: $4K–$9K
Returns: 1.6%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

70% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 3.1% of listings are out of stock. The average listing ranks #50 within Nail Pullers. It carries 1,276 reviews at 4.55 stars, so a new listing needs social proof before a better product.

Sponsored listings: 70%
Prime listings: 100%
Out of stock, average day: 3.1%
Average rank: #50in Nail Pullers
Average rating: 4.55 starsAmazon United States average 4.42 stars
Average reviews: 1,276per listing
Listings tracked: 20

04 · Newcomers

Amazon counts 0 of last year's 1 launches as successful.

1 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 60 months on average, so the names here are established.

Launched, last 12 months: 1
Successful launches: 0Amazon's first-year sales bar
Average brand age: 60 months

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