empire level
Skip itSoft demand (-13.0% this quarter) — this niche doesn't clear our bar today.
Returns
Incredible0.8%return rate — above 5% kills the launch gate
Avg price
Incredible$41.19avg listing price — sweet spot $15–$100
Review moat
Good829.28avg incumbent reviews — the moat a new listing must climb
Competition
Good47%top-5 click share — leaders hold, buyers still browse
Price range
Okay$6.66–$182.16cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Okay78%top-5 brand share — brands hold most of the demand
Conversion
Okay3.2%search→purchase rate — share of searches ending in a sale
Market size
Okay$164K$164K/yr · 126K searches
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Growth
Bad-13.0%90-day search growth — must beat 0% to launch
According to Flapen's Amazon United States niche tracking, empire level is a $164K/yr Amazon United States market (126K searches/yr). The top 5 brands hold 78% of demand. Verdict: Skip it — 49/100.
Data updated Jul 28, 2026 · scored weekly · How we score niches
empire level market data
- Units sold / yr
- 3K–4K
- avg 100–250/product
- Revenue / yr
- $124K–$165K
- units × avg price
- Conversion rate
- 3.2%
- Avg BSR
- #1,978
- Page quality
- 0%
- Prime
- 58%
- Sponsored
- 67%
- Out of stock
- 6.8%
- Avg brand age
- 74 months
- Avg seller age
- 155 days
Competition & brand share
The top 5 products take 47% of clicks — established leaders, but buyers still shop beyond them.Brands
15 rising
Sellers
137
Top-5 brand share
78%
Top 20: 100%
Top-5 click share
47%
Top 20: 84%
Open market
14%
- Empire27%
- Empire USA22%
- Swanson Tool Co., Inc12%
- Weldingriggerz10%
- DURATECH7%
- KLEIN TOOLS7%
- Open — no brand owns it (9 brands, 14%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -13.0% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.5×
Top empire level search terms
- empire level65K/yr
- empire torpedo level23K/yr
- empire level torpedo6K/yr
- nivel empire6K/yr
- savage level5K/yr
- empire levels5K/yr
- empire level set5K/yr
- swanson level4K/yr
- level empire4K/yr
- torpedo level empire3K/yr
Top empire level products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Empire USA - Titanium Billiard Worsted Speed Cloth/Felt - 8ft
Empire USA$139.993.8★6 rev
Die Cast Torpedo Level 8 in 4 vials
Weldingriggerz$40.495.0★2 rev
Empire EM81.12 True Blue 12-Inch Magnetic Tool Box Level
Empire$14.964.7★1,262 rev
Empire USA - Titanium Billiard Worsted Speed Cloth/Felt - 7ft
Empire USA$109.993.8★6 rev
Empire 581-9 9-Inch Dark Blue Aluminum-Sided Dark Blue Torpedo Level with Overhead Viewing Slot (2-Pack)
Empire$23.324.8★33 rev
Newest
by launch date
Klein Tools 935RBP 8-Inch Pitch Vial Torpedo Level with Magnetic Track Vials Read 0/45/90 and Pitch in 1/8-Inch Increments Level For Electricians Construction Plumbing and Inspections
KLEIN TOOLS$24.7022 rev
Die Cast Torpedo Level 8 in 4 vials
Weldingriggerz$40.492 rev
DURATECH 8-Inch Level Magnetic Torpedo Level for DIY and Household Use
DURATECH$16.23771 rev
500 LEVEL Roman Anthony Boston Roman Empire Stadium Mens Premium T-Shirt (Tri Gray S)
500 LEVEL$37.960 rev
500 LEVEL Roman Anthony Boston Roman Empire Stadium Mens Premium T-Shirt (Tri Navy XL)
500 LEVEL$37.980 rev
Trending
90-day click momentumKlein Tools 935RBP 8-Inch Pitch Vial Torpedo Level with Magnetic Track Vials Read 0/45/90 and Pitch in 1/8-Inch Increments Level For Electricians Construction Plumbing and Inspections
KLEIN TOOLS$24.704.5★
500 LEVEL Roman Anthony Boston Roman Empire Stadium Mens Premium T-Shirt (Tri Gray S)
500 LEVEL$37.960.0★
Empire USA - Titanium Billiard Worsted Speed Cloth/Felt - 7ft
Empire USA$109.993.8★
Die Cast Torpedo Level 8 in 4 vials
Weldingriggerz$40.495.0★
Empire USA - Titanium Billiard Worsted Speed Cloth/Felt - 8ft
Empire USA$139.993.8★
What buyers say about empire level
What buyers praise and complain about, mined from review topics.What buyers love
“Excellent quality tool”
“Worth it”
“As advertised”
“Perfect size”
“Very durable and accurate”
“the magnets are quite strong”
“Very accurate and handy”
“They weren't too heavy so they were easy to handle”
“Nice, well built”
“Its very accurate”
What buyers complain about
“Does not last”
“Quality is not what it used to be”
“The Precision is not accurate”
“Flimsy and bend easily”
“small mag lavels”
“Expect for it to fall off if you use it to bend pipe”
“Also looked used”
“a little pricey”
“Not your typical plastic level”
“Too heavy for its size”
Top return reasons
Common questions
- Is empire level profitable to sell on Amazon United States?
- The niche generates $164K/yr across 36 tracked products. 3 of 5 products launched in the last 360 days are still selling. 90-day search growth is -13.0%. Flapen's verdict: Skip it (49/100).
- How competitive is the empire level niche?
- 15 brands and 137 sellers compete. The top 5 products take 47% of clicks and top 5 brands hold 78% of demand.
- What do buyers complain about in empire level?
- Top complaints mined from reviews: Durability, Quality-Overall, Measurement/Reading Accuracy. The return rate is 0.8%.
- When does demand for empire level peak?
- Demand is steady year-round — the busiest month runs 1.5× the quietest.
- What does it cost to enter the empire level niche?
- Listings span $6.66–$182.16; the average listing price is $41.19 (sweet spot $15–$100). The average incumbent carries 829 reviews — the moat a new listing must climb.