emery cloth
Worth a lookShows low returns (0.4%), but strong incumbent ratings (4.7★) keeps it on the watch list.
Returns
Incredible0.4%return rate — above 5% kills the launch gate
Conversion
Great11.8%search→purchase rate — share of searches ending in a sale
Review moat
Great176.82avg incumbent reviews — the moat a new listing must climb
Avg price
Good$12.94avg listing price — sweet spot $15–$100
Price range
Good$5.76–$26.15cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Good$331K$331K/yr · 218K searches
Brand share
Okay81%top-5 brand share — brands hold most of the demand
Competition
Okay67%top-5 click share — leaders hold, buyers still browse
Growth
Bad-3.8%90-day search growth — must beat 0% to launch
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
According to Flapen's Amazon United States niche tracking, emery cloth is a $331K/yr Amazon United States market (218K searches/yr). The top 5 brands hold 81% of demand. Verdict: Worth a look — 51/100.
Data updated Jul 29, 2026 · scored weekly · How we score niches
emery cloth market data
- Units sold / yr
- 25K–30K
- avg 1,500–2,000/product
- Revenue / yr
- $324K–$388K
- units × avg price
- Conversion rate
- 11.8%
- Avg BSR
- #108
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 94%
- Out of stock
- 2.3%
- Avg brand age
- 49 months
- Avg seller age
- 175 days
Competition & brand share
The top 5 products take 67% of clicks — established leaders, but buyers still shop beyond them.Brands
11 falling
Sellers
19
Top-5 brand share
81%
Top 20: 100%
Top-5 click share
67%
Top 20: 100%
Open market
15%
- Pukamam30%
- Bates Choice20%
- 3M16%
- Newkita7%
- CHAMPNET7%
- HL-YMXQ5%
- Open — no brand owns it (5 brands, 15%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -3.8% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.3×
Top emery cloth search terms
- emery cloth97K/yr
- emery cloth roll34K/yr
- emory cloths27K/yr
- emery cloth for metal17K/yr
- emory cloth12K/yr
- emery paper6K/yr
- sanding cloth6K/yr
- sand cloth5K/yr
- emery cloth for copper pipe5K/yr
- emery cloth assortment3K/yr
Top emery cloth products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 17 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Emery Cloth Roll 6 Grits 1 x 19.7 Sandpaper Roll 80 120 240 320 400 600 Emery Cloth for Metal Wood Automotive Furniture Wet/Dry Sanding Paper with Dispenser 6 Meters Per Roll
Pukamam$18.604.8★531 rev
3M Emery Cloth Sandpaper For Sanding Metal Surfaces 3 Sheets 3.67-in x 9-in Assorted Grit Abrasives Cloth Backed Sanding Paper For Light Rust Removal & Cleaning Light Metal Polishing (5931)
3M$5.764.7★764 rev
Bates- Emery Cloth Roll 1 x 20 FT 6 Grits 80/150/240/320/400/600 Grit
Bates Choice$9.764.8★113 rev
ChampNet Emery Cloth Roll Grit 180 Plumbers Sanding Cloth 1.5 X 10 Yards | Open Mesh Double Side Aluminum Oxide Sandpaper Rolls | Ideal for Clean Copper Pipe Remove Metal Burrs Wood Lathe Projects
CHAMPNET$9.874.7★268 rev
600 Grit Emery Cloth Sandpaper Roll 1 x 19 Feet Sandpaper Sheets for Wood Furniture Metal Sanding Automotive Polishing Wet Dry Sanding Paper
Newkita$5.994.7★73 rev
Newest
by launch date
6 PCS Emery Cloth Roll Sandpaper with Dispenser 80/120/240/320/400/600 Fine Grit Aluminum Oxide Abrasive 1 x 19.7 Wet Dry Sandpaper Roll 118FT Total for Wood Furniture Metal Polishing DIY Crafts
Bitbbro$11.4433 rev
Shineboc Emery Cloth Roll 1 Inch x 20 Feet Heavy Duty Sandpaper 6 Rolls
Shineboc$17.9932 rev
Emery Cloth Roll 6 Grits 1 x 19.7 Sandpaper Roll 80 120 240 320 400 600 Emery Cloth for Metal Wood Automotive Furniture Wet/Dry Sanding Paper with Dispenser 6 Meters Per Roll
Pukamam$18.60531 rev
5 Grits Emery Cloth Roll Multiple Grit Sizes Abrasive Sandpaper Roll with Dispenser 150 240 320 400 600 Grit Sandpaper Assortment Wet Emory Cloths for Wood Furniture Metal Automotive (6Meters)
Oacdiel$12.83310 rev
Bates- Emery Cloth Roll 1 x 20 FT 6 Grits 80/150/240/320/400/600 Grit
Bates Choice$9.76113 rev
Trending
90-day click momentum6 PCS Emery Cloth Roll Sandpaper with Dispenser 80/120/240/320/400/600 Fine Grit Aluminum Oxide Abrasive 1 x 19.7 Wet Dry Sandpaper Roll 118FT Total for Wood Furniture Metal Polishing DIY Crafts
Bitbbro$11.444.8★
Bates- Emery Cloth Roll 1 x 20 FT 6 Grits 80/150/240/320/400/600 Grit
Bates Choice$9.764.8★
Shineboc Emery Cloth Roll 1 Inch x 20 Feet Heavy Duty Sandpaper 6 Rolls
Shineboc$17.994.7★
600 Grit Emery Cloth Sandpaper Roll 1 x 19 Feet Sandpaper Sheets for Wood Furniture Metal Sanding Automotive Polishing Wet Dry Sanding Paper
Newkita$5.994.7★
Bates- Emery Cloth Roll 1 x 20 FT 4 Grits 150/240/320/400 Grit Abrasive Sandpaper Roll of Sandpaper Set with Dispenser Emery Cloth for Metal Wood Polishing
Bates Choice$6.974.8★
What buyers say about emery cloth
What buyers praise and complain about, mined from review topics.What buyers love
“Excellent product and works as advertised”
“No fuss”
“worth the price”
“As advertised”
“Holds up very well”
“perfect sized for small”
“Cleanliness”
“Good quality and backer material strength”
“works well on the bench”
“I also like being able to pull off only the length I need”
What buyers complain about
“hard to get spaces”
“used it to ckear rust from the elecriical bars in my service box”
“the grit itself is a little cheaper quality. which is expected based on price”
“The rolling system is not good”
“The paper is thick”
“material wears out quickly”
“Hard to set up”
“this cloth backing is heavier”
“that messed with my grip when using it”
“The box is small”
Top return reasons
Common questions
- Is emery cloth profitable to sell on Amazon United States?
- The niche generates $331K/yr across 17 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is -3.8%. Flapen's verdict: Worth a look (51/100).
- How competitive is the emery cloth niche?
- 11 brands and 19 sellers compete. The top 5 products take 67% of clicks and top 5 brands hold 81% of demand.
- What do buyers complain about in emery cloth?
- Top complaints mined from reviews: Ease Of Use, Rusts/Corrodes, Quality-Overall. The return rate is 0.4%.
- When does demand for emery cloth peak?
- Demand is steady year-round — the busiest month runs 1.3× the quietest.
- What does it cost to enter the emery cloth niche?
- Listings span $5.76–$26.15; the average listing price is $12.94 (sweet spot $15–$100). The average incumbent carries 177 reviews — the moat a new listing must climb.