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Emery Cloth

Maybe

Returns run at only 0.4% of orders. But the products selling today already average 4.7★, so Emery Cloth is a Maybe.

Flapen Score
51
51 / 100
Top 35% of 9,536 Tools & Home Improvement niches · +3 vs the category median of 48
Market size
$331K/yr218K searches / yr
90-day growth
-3.8%search demand this quarter
Competition
67%top-5 click share · 11 brands · 19 sellers

Flapen Score

Emery Cloth against its category

The dotted line is the Tools & Home Improvement average. Past it, Emery Cloth is stronger. Inside it, weaker.

51Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Emery Cloth market on Amazon at a glance

Shoppers on Amazon United States searched for Emery Cloth 218K times last year and spent an estimated $331K. The top 5 brands take 81% of clicks. Flapen scores it 51 out of 100, a Maybe.

01 · Demand

11.8% of searches ended in a purchase last week.

Shoppers searched for this 218K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. In the latest week, 11.8% of those searches ended in a purchase. Searches in the last 90 days moved -3.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $331K a year.

Searches, last 12 months
218K
Growth, 90 days vs prior 90
-3.8%
Conversion, latest week
11.8%
Market size, estimated
$331Ka year
Peak month
May1.3× the quietest month
Top search term
emery cloth97K searches a year

02 · Price

A sale here is worth $12.94.

Listings sell for $12.94 on average, from $5.76 to $26.15. Amazon reports units sold in ranges. This niche sold 25K to 30K a year. The average listing sells 1,500 to 2,000 of them. At $12.94 that is $19K to $26K a year per listing.

Average price
$12.94under the $15 to $100 sweet spot
Price range
$5.76–$26.15
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
25K–30K
Units per listing a year
1,500–2,000
Revenue per listing a year
$19K–$26K
Returns
0.4%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads.

94% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 2.3% of listings are out of stock. The average listing ranks #108 within Power Finishing Tool Parts & Accessories. It carries 177 reviews at 4.72 stars, so a new listing needs social proof before a better product.

Sponsored listings
94%
Prime listings
100%
Out of stock, average day
2.3%
Average rank
#108in Power Finishing Tool Parts & Accessories
Average rating
4.72 starsAmazon United States average 4.42 stars
Average reviews
177per listing
Listings tracked
17

04 · Newcomers

Amazon counts 0 of last year's 1 launches as successful.

1 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 49 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
49 months

Products

Top Emery Cloth products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 67% of clicks. Leaders hold, but buyers still shop past them.

$0$33K$66K$99K$132K101001K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

11 falling

Sellers

19

Top-5 brand share

81%

Top 20: 100%

Top-5 click share

67%

Top 20: 100%

Open market

15%

  • Pukamam30%
  • Bates Choice20%
  • 3M16%
  • Newkita7%
  • CHAMPNET7%
  • HL-YMXQ5%
  • Open — no brand owns it (5 brands, 15%)

Demand

Emery Cloth search demand

Weekly searches over the year, seasonality beneath. Pick a range.

5K4KSepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.3×

Search terms

Top Emery Cloth search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • emery cloth97K/yr
  • emery cloth roll34K/yr
  • emory cloths27K/yr
  • emery cloth for metal17K/yr
  • emory cloth12K/yr
  • emery paper6K/yr
  • sanding cloth6K/yr
  • sand cloth5K/yr
  • emery cloth for copper pipe5K/yr
  • emery cloth assortment3K/yr

Reviews and returns

What reviews say buyers love and hate about Emery Cloth

We read the reviews and the return reasons for every product selling here.

23%of positive reviews mention “Quality-Overall”
13%of negative reviews mention “Ease Of Use”
0.4%of orders come back
“hard to get spaces”
A buyer, on “Ease Of Use”13% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Emery Cloth questions

Answered from the same tracked data.