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Emerson Knife

Fail

The top 5 brands take 100% of clicks, so Emerson Knife is a Fail.

Flapen Score
28
28 / 100
Ranks 9,312 of 9,536 Tools & Home Improvement niches · −20 vs the category median of 48
Market size
$37K/yr106K searches / yr
90-day growth
-0.1%search demand this quarter
Competition
72%top-5 click share · 5 brands · 71 sellers

Flapen Score

Emerson Knife against its category

The dotted line is the Tools & Home Improvement average. Past it, Emerson Knife is stronger. Inside it, weaker.

28Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Emerson Knife market on Amazon at a glance

Shoppers on Amazon United States searched for Emerson Knife 106K times last year and spent an estimated $37K. All 5 brands take every click. Flapen scores it 28 out of 100, a Fail.

01 · Demand

0.4% of searches ended in a purchase last week.

Shoppers searched for this 106K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. In the latest week, 0.4% of those searches ended in a purchase. Searches in the last 90 days moved -0.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $37K a year.

Searches, last 12 months
106K
Growth, 90 days vs prior 90
-0.1%
Conversion, latest week
0.4%
Market size, estimated
$37Ka year
Top search term
emerson knife40K searches a year

02 · Price

A sale here is worth $78.48.

Listings sell for $78.48 on average, from $43.10 to $175.19. Amazon reports units sold in ranges. This niche sold 1K to 1K a year. The average listing sells 0 to 100 of them. At $78.48 that is $0 to $8K a year per listing.

Average price
$78.48inside the $15 to $100 sweet spot
Price range
$43.10–$175.19
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
1K–1K
Units per listing a year
0–100
Revenue per listing a year
$0–$8K
Returns
2.6%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

59% of listings pay for placement with sponsored ads. 94% ship with Prime. On an average day, 0.8% of listings are out of stock. The average listing ranks #509 within Knives, Parts & Accessories. It carries 353 reviews at 4.61 stars, so a new listing needs social proof before a better product.

Sponsored listings
59%
Prime listings
94%
Out of stock, average day
0.8%
Average rank
#509in Knives, Parts & Accessories
Average rating
4.61 starsAmazon United States average 4.42 stars
Average reviews
353per listing
Listings tracked
17

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 50 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
50 months

Products

Top Emerson Knife products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 72% of clicks. A locked shelf that new listings rarely crack.

$0$4K$7K$11K$15K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

5 falling

Sellers

71

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

72%

Top 20: 100%

Open market

0%

  • Kershaw67%
  • Spyderco17%
  • Fox Knives7%
  • Fox Edge7%
  • НОКС2%
  • Open — no brand owns it (0%)

Demand

Emerson Knife search demand

Weekly searches over the year, seasonality beneath. Pick a range.

3K2KBlack Friday '25NovDecJanFebMarAprMayJunJul

Peak months: Dec · busiest ÷ quietest = 1.4× · 9 of 12 months tracked

Search terms

Top Emerson Knife search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • emerson knife40K/yr
  • kershaw emerson15K/yr
  • emerson wave13K/yr
  • emerson knives11K/yr
  • emerson wave knife13K/yr
  • kershaw emerson knife8K/yr
  • spyderco emerson4K/yr
  • kershaw cqc3K/yr

Reviews and returns

What reviews say buyers love and hate about Emerson Knife

We read the reviews and the return reasons for every product selling here.

25%of positive reviews mention “Sharpness”
25%of negative reviews mention “Sharpness”
2.6%of orders come back
“Had to sharpen it myself other than that good knife”
A buyer, on “Sharpness”25% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Emerson Knife questions

Answered from the same tracked data.