Emergency Water
FailDemand is soft, at -27.9% this quarter, so Emergency Water is a Fail.
- Flapen Score
- 47 / 100Ranks 4,985 of 9,536 Tools & Home Improvement niches · −1 vs the category median of 4847
- Market size
- $347K/yr270K searches / yr
- 90-day growth
- -27.9%search demand this quarter
- Competition
- 66%top-5 click share · 13 brands · 49 sellers
Flapen Score
Emergency Water against its category
The dotted line is the Tools & Home Improvement average. Past it, Emergency Water is stronger. Inside it, weaker.
Market
The Emergency Water market on Amazon at a glance
Shoppers on Amazon United States searched for Emergency Water 270K times last year and spent an estimated $347K. The top 5 brands take 79% of clicks. Demand peaks in Jan–Oct. Flapen scores it 47 out of 100, a Fail.
01 · Demand
3.8% of searches ended in a purchase last week.
Shoppers searched for this 270K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. In the latest week, 3.8% of those searches ended in a purchase. Searches in the last 90 days moved -27.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $347K a year.
- Searches, last 12 months
- 270K
- Growth, 90 days vs prior 90
- -27.9%
- Conversion, latest week
- 3.8%
- Market size, estimated
- $347Ka year
- Peak month
- October2.0× the quietest month
- Top search term
- emergency water136K searches a year
02 · Price
A sale here is worth $33.52.
Listings sell for $33.52 on average, from $8.99 to $69.24. Amazon reports units sold in ranges. This niche sold 13K to 15K a year. The average listing sells 750 to 1,000 of them. At $33.52 that is $25K to $34K a year per listing.
- Average price
- $33.52inside the $15 to $100 sweet spot
- Price range
- $8.99–$69.24
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 13K–15K
- Units per listing a year
- 750–1,000
- Revenue per listing a year
- $25K–$34K
- Returns
- 0.8%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is reviews.
81% of listings pay for placement with sponsored ads. 88% ship with Prime. On an average day, 6.9% of listings are out of stock. The average listing ranks #215 within Emergency Kits & Supplies. It carries 10,858 reviews at 4.53 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 81%
- Prime listings
- 88%
- Out of stock, average day
- 6.9%
- Average rank
- #215in Emergency Kits & Supplies
- Average rating
- 4.53 starsAmazon United States average 4.42 stars
- Average reviews
- 10,858per listing
- Listings tracked
- 16
04 · Newcomers
Amazon counts 1 of last year's 1 launches as successful.
1 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 62 months on average, so the names here are established.
- Launched, last 12 months
- 1
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 62 months
Products
Top Emergency Water products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Datrex Emergency Water Packet 4.227 oz - 3 Day/72 Hour Supply (18 Packs) White
- Price
- $14.47
- Rating
- 4.6/5
- Reviews
- 3,779
- Age
- 10y ago
Datrex Emergency Survival Water Pouch (Pack of 64) 125ml
- Price
- $33.43
- Rating
- 4.6/5
- Reviews
- 3,068
- Age
- 18y ago
Datrex Emergency Water Packet - 3 Day/72 Hour Supply(12packets)
- Price
- $12.51
- Rating
- 4.6/5
- Reviews
- 3,779
- Age
- 18y ago
American Red Cross Licensed Emergency Canned Water by Aqua Emergency 16 fl oz 50-Year Shelf Life Hermetically Sealed Aluminum Cans BPA-Free Purified Water by Reverse Osmosis 2.55 Day Supply Per Person Emergency & Everyday Preparedness Pack of 12
- Price
- $42.05
- Rating
- 4.1/5
- Reviews
- 23
- Age
- 3mo ago
Aqua Emergency Drinking Canned Water- (24 Cans) 12 fl Oz (50 Years) Shelf Life for Everyday Hydration Emergency Survival Use-Purified via Reverse Osmosis | Plant-Based BPA Free Eco-Friendly Packaging Made in USA-1 Case
- Price
- $63.59
- Rating
- 4.1/5
- Reviews
- 29
- Age
- 1y ago
Trending
90-day click momentumAmerican Red Cross Licensed Emergency Canned Water by Aqua Emergency 16 fl oz 50-Year Shelf Life Hermetically Sealed Aluminum Cans BPA-Free Purified Water by Reverse Osmosis 2.55 Day Supply Per Person Emergency & Everyday Preparedness Pack of 12
- Price
- $42.05
- Rating
- 4.1/5
- Reviews
- 23
- Age
- 3mo ago
Datrex Emergency Survival Water Pouch (Pack of 64) 125ml
- Price
- $33.43
- Rating
- 4.6/5
- Reviews
- 3,068
- Age
- 18y ago
Datrex Emergency Water Packet - 3 Day/72 Hour Supply(12packets)
- Price
- $12.51
- Rating
- 4.6/5
- Reviews
- 3,779
- Age
- 18y ago
LifeStraw Personal Water Filter for Hiking Camping Travel and Emergency Preparedness 1 Pack Blue
- Price
- $13.65
- Rating
- 4.8/5
- Reviews
- 124,978
- Age
- 14y ago
Aqua-Gard Emergency Water Gel - Survival Water Pouches for Disaster Relief | 200% More Effective Hydration | Emergency Water Pouches for Water Emergency Kit Supply for Extreme Conditions (3 Pack)
- Price
- $18.46
- Rating
- 4.4/5
- Reviews
- 51
- Age
- 1y ago
Newest
by launch dateAmerican Red Cross Licensed Emergency Canned Water by Aqua Emergency 16 fl oz 50-Year Shelf Life Hermetically Sealed Aluminum Cans BPA-Free Purified Water by Reverse Osmosis 2.55 Day Supply Per Person Emergency & Everyday Preparedness Pack of 12
- Price
- $42.05
- Rating
- 4.1/5
- Reviews
- 23
- Age
- 3mo ago
Ready H2O Bottled Emergency Drinking Water 20-Year Shelf Life Triple-Sealed Food Grade HDPE Bottles Reusable & Crush-Resistant FEMA-Ready Emergency Water Supply 12 x 1 Liter Bottles (3-Day Supply for 1 Person)
- Price
- $69.24
- Rating
- 4.2/5
- Reviews
- 12
- Age
- 1y ago
Aqua Emergency Drinking Canned Water- (24 Cans) 12 fl Oz (50 Years) Shelf Life for Everyday Hydration Emergency Survival Use-Purified via Reverse Osmosis | Plant-Based BPA Free Eco-Friendly Packaging Made in USA-1 Case
- Price
- $63.59
- Rating
- 4.1/5
- Reviews
- 29
- Age
- 1y ago
Aqua-Gard Emergency Water Gel - Survival Water Pouches for Disaster Relief | 200% More Effective Hydration | Emergency Water Pouches for Water Emergency Kit Supply for Extreme Conditions (3 Pack)
- Price
- $18.46
- Rating
- 4.4/5
- Reviews
- 51
- Age
- 1y ago
Aqua Emergency Water for Drinking 50-Year Shelf-Life Emergency Preparedness Survival Water Supply 12oz (24 Pack)
- Price
- $53.74
- Rating
- 4.5/5
- Reviews
- 11
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 66% of clicks. Leaders hold, but buyers still shop past them.
Brands
13 falling
Sellers
49
Top-5 brand share
79%
Top 20: 100%
Top-5 click share
66%
Top 20: 100%
Open market
16%
- Datrex56%
- AquA Emergency7%
- Aqua Emergency6%
- Aquatabs5%
- LifeStraw5%
- READY H2O4%
- Open — no brand owns it (7 brands, 16%)
Demand
Emergency Water search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jan, Oct · busiest ÷ quietest = 2.0×
Search terms
Top Emergency Water search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- emergency water136K/yr
- emergency water pouches32K/yr
- survival water20K/yr
- emergency drinking water16K/yr
- blue can water12K/yr
- emergency drinking water pouches7K/yr
- blue can water 50 year shelf life5K/yr
- water survival4K/yr
- datrex emergency water pouches2K/yr
- emergency water 50 year shelf life5K/yr
Reviews and returns
What reviews say buyers love and hate about Emergency Water
We read the reviews and the return reasons for every product selling here.
“These are pretty expensive for the basis of what you're buying”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
18 topics
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Emergency Water questions
Answered from the same tracked data.